Hands-On With the New Amazon Prime Video App for Apple TV

The long-awaited Amazon Prime Video app for the Apple TV finally debuted today after a wait that spanned six months since it was first teased at WWDC.

Apple's set-top box is one of the last platforms to support the Amazon Prime Video app, which is now available on third, fourth, and fifth-generation Apple TV models. We spent the afternoon checking out the new app for a hands-on look at its feature set.

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If you've used the Amazon Prime Video app on an iOS device or on another platform like a console, the interface will be immediately familiar, organized into sections that include Originals, Movies, TV, Kids, Video Library, and more.

Content available from Amazon Prime Video includes TV shows like "The Marvelous Mrs. Maisel" and movies like "The Big Sick," with Amazon adding new options on a regular basis. Amazon Prime Video requires an Amazon Prime subscription, priced at $99 per year or $10.99 per month.

Movies and TV shows in Amazon Prime Video can be added to your Watchlist, which is synced across all of your devices, and the Apple TV's Siri Remote can be used to search for Amazon content from within the app.

Universal Search is also supported, so Amazon Prime Video content will come up in systemwide searches on the Apple TV, and integration with Apple's dedicated TV app is included in countries where the TV app is supported, with access to Up Next syncing and content recommendations.

Integration with the TV app is nice, as is Universal Search, because both features let you access Amazon content without needing to use the Amazon Prime Video interface.

For the 4K Apple TV and supported television sets, supported Amazon Prime Video content plays in 4K HDR.

Amazon Prime Video for Apple TV is available in more than 100 countries, and it is also available on iOS devices. [Direct Link]

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Amazon Prime Video App Launches on Apple TV

It's been six months since Apple CEO Tim Cook announced that Amazon Prime Video would be coming to Apple TV later this year, and now that app is officially beginning to roll out to tvOS devices in the U.S., Canada, the U.K., and possibly other regions.

Similar to other versions of Amazon Prime Video, the Apple TV app allows Prime subscribers to sign into their accounts and watch Amazon Prime exclusive TV series, as well as browse a collection of movies. Users can add shows and movies to a watchlist, sync their watchlist across devices, and use Amazon's X-Ray feature to look into the actors and crew members behind each show and movie.

Universal Search is now supported in the updated iOS Prime Video app, allowing users to search for videos using the native Search function on their devices, while version 5.0 of the app also supports iPhone X displays. The tvOS app is obviously a separate component of the installation, but Amazon Prime Video should be available on third-generation Apple TVs as well as fourth-gen and 4K Apple TVs, according to the release notes. (We're waiting for clarification on generational support.)

Prior to its official launch, there were numerous release date rumors surrounding the Amazon Prime Video tvOS app. The first pointed to its launch on the day of the iPhone X keynote event, and then a separate report from Recode countered that rumor with sources that claimed the app would not be ready at that time. Later in September, the next rumor predicted its launch alongside Thursday Night Football, and when that date came and went the most recent rumor -- sourced from a Redditor claiming to work for Amazon -- predicted an October 26 debut.

Yesterday, a redditor opened up the App Store and saw an Amazon Prime Video story as the top feature in the "Today" section, after he had manually turned his device's clock forward by a day. He linked the section on reddit, which other users were able to see temporarily before the content was pulled by Apple. The "Today" App Store description in question specifically referenced Amazon Prime Video for Apple TV, which was finally launched today.

Amazon Prime Video was one of the last remaining streaming service holdouts to release a tvOS app, so users will now be able to rely on the 4th and 5th generation Apple TV devices a little more without having to use a PlayStation 4, Fire TV, or Roku to jump to Amazon's video catalog. In terms of other Apple products with Amazon Prime Video apps, users can also watch Prime shows on iPhone and iPad with the company's iOS app [Direct Link], which also supports downloading select videos to view offline.

Tim Hardwick contributed to this article.

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Apple Accidentally Promotes Amazon Prime Video for Apple TV in App Store, Launch Could Be Imminent

There are 26 days left until the end of the year, which is the deadline for when Apple said the highly-anticipated Amazon Prime Video app would be coming to the Apple TV. A launch could perhaps come as soon as this week, and maybe as even as early as tomorrow, based on an App Store leak spotted on reddit.

After setting his iPhone date to December 6, a redditor opened up the App Store and allegedly saw an Amazon Prime Video story as the top feature in the "Today" section. He linked the section on reddit, which other users were able to see temporarily before the content was pulled by Apple. The "Today" App Store description in question specifically referenced Amazon Prime Video for Apple TV.

Apple pulled this a few minutes ago. (Hi Apple?)

As said, my time/date is set to tomorrow. That is relevant because I saw the story at the top of the "Today" tab when I opened the App Store. That is how I obtained the link.

Thus my guess is that the story is ready for launch on the App Store tomorrow, and sometime around midnight Eastern or PST, both the story and the updated app itself will go live. That's approx 9-12 hours from now. We'll see.
If the App Store leak is genuine, and it appears to be based on multiple reports from different reddit users, it means Apple already has content written up for the Amazon Prime Video release. That the content was visible on December 6 suggests a launch could be imminent.

Apple first announced the Amazon Prime Video app for Apple TV at its Worldwide Developers Conference in June. At the time, Apple said the app would be coming later this year, but months have passed since then with no sign of it. There have been continual launch rumors, though, all of which have been incorrect.

Amazon Prime Video is one of the only major streaming video services absent from Apple's set-top box. The service is provided as a benefit to Amazon Prime members who subscribe to Amazon's $99 per year Amazon Prime service. Amazon Prime Video features thousands of TV shows and movies, along with original content produced by Amazon.

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Amazon Working on Free Ad-Supported Version of Prime Video as Content War With Apple Intensifies

Amazon is developing a free, ad-supported version of its Prime Video streaming video service, according to Ad Age.


The free tier will complement Amazon's ad-free, on-demand Prime Video service that is included with an annual $99 subscription to Amazon Prime, which provides free shipping, deals, and other perks to its online shoppers.

Amazon is reportedly in talks with TV networks, movie studios, and other media companies about programming for the service.
For the ad-supported service, Amazon wants to dive into back catalogs of TV and movie studios, looking to beef up its children's programming, for example, one TV industry insider says. It is also going after lifestyle, travel, cooking and other shows that are a good fit for an e-commerce platform.
Amazon, which is reportedly already estimated to have spent almost $5 billion on content by the end of the year, is said to be doubling down on its content efforts as Apple and several other tech companies push into original programming.

Last week, for example, Apple reportedly outbid Netflix for a new TV show that will star Reese Witherspoon and Jennifer Aniston. The series is said to revolve around the lives of morning talk show hosts, based on journalist Brian Stelter's book Top of the Morning: Inside the Cutthroat World of Morning TV.

Apple's push into original content is being led in part by former Sony executives Zack Van Amburg and Jamie Erlicht, who joined the iPhone maker back in June. Van Amburg and Erlicht are known for their work on many popular TV shows, including Breaking Bad, The Crown, and Better Call Saul.

Of note, Amazon Prime Video is still not available for the Apple TV. Apple said the app will be released by the end of 2017.


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Sketchy Rumor Points Towards October 26 Launch for Amazon Prime Video on Apple TV

During WWDC in June, Apple finally confirmed that Amazon Prime Video will launch as an app for Apple TV users sometime "later this year." Since that announcement, a few rumors and theories have predicted launch dates for the app, all of which have subsequently been passed by with no official debut of Amazon Prime Video on the tvOS App Store.

Another sketchy rumor has been shared on the Apple TV Subreddit this week by a user who claims to work for Amazon, pointing towards a late October launch for the app. The user -- AmazonVideoEngineer -- originally created the Reddit account to share a post a few weeks ago, which stated that October 26 would be the "earliest" date that Amazon would launch its app on Apple TV.


Now, the same user has shared a "quick update" on the app, mentioning that the app is "still on track" for an October 26 debut. AmazonVideoEngineer is "very confident" that this date is "finally the day" Amazon will launch its Apple TV app. Check out both posts below:

Original post:
Wanted to make this throwaway account after yesterday’s debacle. I saw many people get upset so I wanted to issue this warning: do not expect Amazon to launch before October 26th. The app is done, and has been done for months already. However there are a lot of politics going on beyond my pay grade that are pushing the launch back. And just to clarify, October 26 is the earliest I would expect it. Launch could be pushed well into November.
New post:
Some of you will remember my post a little while back, in which I warned that Amazon would not launch until at least October 26. We're now just about two weeks from the 26th, and the app is still on track to launch that day. In my time at this job, I have never once seen a release slip this close to a scheduled launch. I am very confident in saying that the 26th is finally the day.
Because the rumor comes from an unconfirmed Reddit source, this October 26 date should be approached with a heavy dose of skepticism. Previous rumors surrounding Amazon's Apple TV app centered around logical events that the app could have debuted alongside of -- Thursday Night Football, the Amazon hardware event in September -- but October 26 appears to be a somewhat random date.

Since we're now four months out from WWDC and Apple's confirmation of the Amazon Prime Video app for Apple TV, we should hopefully hear an announcement of the app's launch date sometime soon.

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Sketchy Rumor Points Towards October 26 Launch for Amazon Prime Video on Apple TV

During WWDC in June, Apple finally confirmed that Amazon Prime Video will launch as an app for Apple TV users sometime "later this year." Since that announcement, a few rumors and theories have predicted launch dates for the app, all of which have subsequently been passed by with no official debut of Amazon Prime Video on the tvOS App Store.

Another sketchy rumor has been shared on the Apple TV Subreddit this week by a user who claims to work for Amazon, pointing towards a late October launch for the app. The user -- AmazonVideoEngineer -- originally created the Reddit account to share a post a few weeks ago, which stated that October 26 would be the "earliest" date that Amazon would launch its app on Apple TV.


Now, the same user has shared a "quick update" on the app, mentioning that the app is "still on track" for an October 26 debut. AmazonVideoEngineer is "very confident" that this date is "finally the day" Amazon will launch its Apple TV app. Check out both posts below:

Original post:
Wanted to make this throwaway account after yesterday’s debacle. I saw many people get upset so I wanted to issue this warning: do not expect Amazon to launch before October 26th. The app is done, and has been done for months already. However there are a lot of politics going on beyond my pay grade that are pushing the launch back. And just to clarify, October 26 is the earliest I would expect it. Launch could be pushed well into November.
New post:
Some of you will remember my post a little while back, in which I warned that Amazon would not launch until at least October 26. We're now just about two weeks from the 26th, and the app is still on track to launch that day. In my time at this job, I have never once seen a release slip this close to a scheduled launch. I am very confident in saying that the 26th is finally the day.
Because the rumor comes from an unconfirmed Reddit source, this October 26 date should be approached with a heavy dose of skepticism. Previous rumors surrounding Amazon's Apple TV app centered around logical events that the app could have debuted alongside of -- Thursday Night Football, the Amazon hardware event in September -- but October 26 appears to be a somewhat random date.

Since we're now four months out from WWDC and Apple's confirmation of the Amazon Prime Video app for Apple TV, we should hopefully hear an announcement of the app's launch date sometime soon.

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Apple TV 4K Listing Appears on Amazon as Prime Video Launch Nears

Nearly two years after Amazon stopped selling the Apple TV, a listing for the Apple TV 4K has been spotted on the website by 9to5Mac.


The Apple TV 4K is currently listed as out of stock, but the fact that it has been added back is fueling speculation that Amazon may be prepared to launch its Prime Video app on the tvOS App Store imminently.

At its Worldwide Developers Conference in June, Apple confirmed that Amazon Prime Video is coming to Apple TV later this year. At its iPhone X event earlier this month, it reiterated that release date.

An unverified rumor earlier this week claimed Amazon Prime Video may launch on the Apple TV alongside the debut of the NFL's Thursday Night Football games on the online retailer's streaming video service this week.

Amazon Video allows Prime members to instantly stream tens of thousands of movies and TV episodes, with hundreds of thousands of titles available to buy or rent, including many that are 4K and HDR.

Amazon removed all Apple TV and Chromecast product listings from its website in October 2015 because the devices did not offer Prime Video, which it said may cause confusion for customers.

Of course, the Apple TV and Chromecast also compete with Amazon's own Fire TV streaming media players.

Apple said Amazon had never submitted a Prime Video app for the tvOS App Store, or else it would have been happy to offer it. The app has been available for iPhone and iPad and several other platforms for many years.

Whatever the case may be, it appears Prime Video for Apple TV might finally be just around the corner.

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Sketchy Rumor: Amazon Prime Video May Launch on Apple TV Alongside Thursday Night Football This Week

Amazon Prime Video may launch on Apple TV alongside the debut of the NFL's Thursday Night Football games on the streaming video service this week, according to a sketchy rumor shared by Apple TV blog BestAppleTV.com.


The report isn't very definitive, and it comes from a blog we've never heard about until today, but its author Brad Gibson says he has previously worked for publications such as MacUser, MacFormat, MacNN, The Mac Observer, MacCentral, and Macworld, some of which have shut down. We've confirmed some of the bylines.

Here's the lowdown:
Multiple sources could not confirm an exact release date for the new app, but feel based on their knowledge of the situation that Amazon would likely release it before the first National Football League game streaming on Amazon Prime Video this Thursday, September 28th at 8:25 p.m. EDT between the Chicago Bears and the Green Bay Packers.
Amazon has secured the rights to live stream Thursday Night Football games on Prime Video, starting with this week's showdown between the Chicago Bears and Green Bay Packers on September 28. A full schedule of games that will be streamed through Week 16 is available on Amazon's website.

At its iPhone X event, Apple said Amazon Prime Video will be available for Apple TV at some point "later this year."

We'll keep our eyes glued to the tvOS App Store and let you know as soon as the Amazon Prime Video app launches.

(Thanks, Eric!)

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Pay-to-View ‘Amazon Channels’ Come to Prime Members in the U.K. and Germany

Amazon expanded its selection of pay-to-view television channels to the United Kingdom and Germany markets today. The announcement means users of Prime Video in those countries will be able to subscribe to popular channels individually, rather than having to pay for bundles of channels.

Previously, Amazon's on-demand Prime Video subscription service only offered movies and TV shows in the U.K. and Germany, which are two of the company's biggest European markets.

"For the first time, Prime members in the UK and Germany will be able to choose to watch premium TV channels without having to sign up to a bundle or a contract, giving them the freedom to pay for only what they want to watch," said Alex Green, head of Amazon Channels in Europe.

"From live sport to Bollywood, arthouse cinema to reality TV, and award-winning TV shows from popular channels like Discovery and ITV, Amazon Channels gives power back to customers to choose exactly what they want to watch."
However, one analyst who spoke to the BBC said Amazon would struggle to attract satellite customers in the U.K., calling the list of channels – which includes the likes of Eurosport and Discovery – "not immediately desirable".
"Amazon launched a similar thing in the U.S., and the big selling point was that you could get HBO and Showtime programs all under one umbrella," said Tom Harrington, an analyst at Enders.

"That's not going to happen here. Sky have HBO and Showtime locked down, at least for now, and will hold on to them aggressively. When you look at what's available in the U.K., it does lack the wow factor."
Close to 50 on-demand "Amazon Channels" will be available through Prime Video via a single click. Prices of the various channels in the U.K. vary between £1.49 and £9.49 a month, but are only available to Amazon Prime members.

Most of the content will also be available to download for offline, on-demand viewing, with free trials being offered for the majority of subscriptions. Amazon also said additional subscriptions would be added in the coming months. The full list of available channels can be found here.


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Apple to Announce Amazon Prime Video for Apple TV at WWDC

Apple plans to make a major Apple TV announcement at WWDC that should delight Amazon Prime subscribers - the addition of an Amazon Prime Video app for the Apple TV.

The news comes courtesy of BuzzFeed's John Paczkowski, who often accurately shares details on Apple's plans ahead of events. According to Paczkowski, sources of Apple's plans say the company will announce an Amazon Prime Video app during its keynote event.

There are tentative plans for the app to go live in the summer, but its official release date could change.


With Amazon Prime Video on the Apple TV, Amazon also plans to resume offering the Apple TV through Amazon.com. Amazon stopped offering the Apple TV and the Google Chromecast in 2015, citing Amazon Prime Video incompatibility as the reason why. It is not known when the Apple TV will return to the Amazon website.

News of a potential deal between Apple and Amazon that would see the app made available on the Apple TV first surfaced last week. At the time, Apple and Amazon were said to be close to an agreement, and now an agreement has been reached.

Amazon Prime Video is one of the only major streaming video services that is currently absent from the Apple TV, and Apple TV owners have long wanted to see the Prime Video app on Apple's device.

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