Apple Shares Two New Tutorials for Memories Feature in Photos App

Since May, Apple has been sharing a series of iPhone 7 photography tutorial videos both on a dedicated photography how-to website and its YouTube channel, and today, there are two new tutorial videos, this time featuring the Memories function in Photos.

The two new videos walk users through customizing Memories in the Photos app and then sharing Memories on social networks. Each video is 40 seconds in length and includes quick step-by-step visual instructions.



Apple first started highlighting the Memories feature in both a full-length iPhone 7 ad and its first Memories tutorial video, both of which were released yesterday.

Many of Apple's photography tutorials are simple and are aimed at users who are not familiar with the photo taking capabilities of their iPhones. Topics covered include how to shoot a close-up, how to shoot a vertical panorama, how to shoot a selfie with a timer, and how to shoot without a flash. Some also include general photography tips and cover topics like portraits, unique angles, street light, action, and more.


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Apple Responds to iPad Pro and Apple Pencil Tweets in Two New Ads

Apple today uploaded a pair of new iPad Pro-specific ads to its YouTube channel, each focusing on the advantages of owning the 10.5-inch or 12.9-inch iPad Pro.

In the first video, a Twitter user asks, "What's sooo great about the Apple Pencil?" Apple responds that its stylus is just like a real pencil and that when users write on an iPad Pro, "there's basically no lag."


In the second video, someone on Twitter is asking for a "more powerful computer," so Apple recommends that they try out the all-new iPad Pro and "unleash the fury" of its A10x fusion chip.


The new ads are a continuation of Apple's recent Twitter-based campaign, which sources real questions and comments from users on Twitter and uses actors to hold up the signs and do the voiceover work.

Today's videos are 15 seconds in length, like Apple's previous Twitter ads, but it appears an upload error of sorts has extended them to 30 seconds, with an extended period of blank space occupying the back half of each video.

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Apple’s New Shot on iPhone Ad ‘Earth’ Includes Narration by Carl Sagan From His Book ‘Pale Blue Dot’

Apple tonight shared a new ad in its line of "Shot on iPhone" commercials, this one focused on iPhone users who have taken impressive photos and videos of vistas around the planet.

Well-known astronomer Carl Sagan narrates the spot, reading out a few quotes from his book "Pale Blue Dot: A Vision of the Human Future in Space." The theme of the commercial focuses on reminding viewers about the importance and responsibility of taking care of "our only home."

"The Earth is a very small stage in a vast cosmic arena. In our obscurity, in all this vastness, there is no hint that help will come from elsewhere to save us from ourselves. The Earth is the only world known so far to harbor life. There is no where else, at least in the near future, to which our species could migrate. Like it or not, for the moment the Earth is where we make our stand. It underscores our responsibility to deal more kindly with one another and to preserve and cherish the only home we've ever known."
Apple's ads have lately been focused on providing tutorials for features of the iPhone 7, as well as a few commercials specifically highlighting Portrait Mode. On Earth Day the company shared a few videos with similar pro-environmental messages as the Carl Sagan-narrated ad posted today, centering on topics like solar farms and zero waste.

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Apple Shares First Ads For New iPad Pro

Apple today shared the first two ads for the new iPad Pro, including the all-new 10.5-inch model just announced, on its YouTube channel.


The 15-second spots are the latest in Apple's ongoing ad campaign that reads out actual Twitter complaints and then promotes the iPad Pro as a solution.

In "a whole new kind of computer," Apple recommends the person purchase a new iPad Pro, which will allow them to quickly forget about their broken computer.


In "so many things to love," Apple quips that the person who tweeted "I hate everything" is going to "hate" the new iPad Pro because they can do "pretty much everything" with it, like type, take notes, and multitask.


The new iPad Pro is available to order today in 10.5-inch and 12.9-inch sizes starting at $649 and $799 respectively in the United States.

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Apple Shares Three New Ads in ‘Switch to iPhone’ Campaign

Apple today shared a new "Contacts" ad on its YouTube channel as part of its ongoing "Switch to iPhone" campaign.


The 15-second spot shows people jumping from "your phone" to "iPhone," with the tagline "it's that easy" and a link to Apple's new Switch website.

The overhauled webpage promotes how easy it is for Android users to switch to iPhone using the free Move to iOS app on the Google Play store.

Apple also shared "Smooth" and "Security" ads with an emphasis on the iPhone's security updates and hardware and software that "just works."



Apple shared five other "Switch to iPhone" ads in the series last week: Photos, Jump, Fast, Privacy, and Music.

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Apple Shares New iPhone 7 Photography Tutorial Videos

Earlier this month, Apple launched a new "How to Shoot on iPhone 7" website and video series featuring short tutorials designed to help users take advantage of the camera features built into the iPhone 7 and the iPhone 7 Plus.

As of yesterday, four new tutorial videos have been added to the site, including how to shoot a horizon, how to capture an intimate moment, how to convert to black and white, and how to shoot with zoom on the iPhone 7 Plus. All four can be watched on Apple's tutorial site, but the latter two are also available on YouTube.



Apple has 20 tutorial videos on its "How to Shoot on iPhone 7" website, and the company is slowly uploading each of the videos to YouTube. 13 of the 20 videos can be watched on Apple's YouTube channel. New YouTube additions include how to shoot a one-handed selfie and how to edit a selfie, two videos previously exclusively available on the tutorial site.



Apple's videos are designed to teach iPhone 7 and 7 Plus users how to use the iPhone camera to capture various kinds of photos, including panoramas, portraits, action shots, night shots, and more. Each of the videos is approximately 40 seconds in length and includes a clear step-by-step tutorial on how to use each feature.

Most of the videos are simple and straightforward, designed for people who don't often use the camera and haven't invested a lot of time in learning its features, but there are some neat tips and tricks that even more advanced users might find useful, like capturing a unique angle, shooting with a street light, capturing stills while filming, and more.

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Apple Highlights Accessibility Features in New ‘Designed for’ Video Series

Apple today updated its YouTube channel with a series of Accessibility videos, highlighting the different ways the Accessibility features built into the iPhone and iPad are used to help people accomplish a range of tasks.

In one video, for example, a sight impaired singer and drummer named Carlos Vasquez shares how he uses features like VoiceOver to promote his band on social media sites.

Carlos is the lead singer, drummer and PR manager for his metal band Distartica. Using VoiceOver, with Screen Curtain on iPhone, he can hail a ride, take a photo, and get the word out about his band's album release while keeping his screen entirely black.
Another video features a middle school band teacher named Shane, who uses Made for iPhone hearing aids along with her iPhone to listen to her students perform.

Shane is a middle school band and choir director who uses Made for iPhone hearing aids in her classroom so she can hear every note.
There are a total of seven videos on Apple's YouTube channel, each of which features a unique, personalized story highlighting the myriad ways Accessibility features benefit iOS users.

Back in October, Apple also published a new Accessibility website that demonstrates the extensive Accessibility options that Apple has built into its products and how those features are used to make Apple devices accessible to all.


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Apple Releases New ‘Barbers’ iPhone 7 Plus Ad Promoting Portrait Mode

Apple today shared a new iPhone 7 Plus ad on its YouTube channel, once again promoting the Portrait Mode feature of its flagship device.

The spot takes place in a barbershop, with photos from the iPhone 7 Plus used to advertise the shop's skills. Images captured with the iPhone are added to the storefront, drawing in more and more customers until there's a long line out the door. "In Portrait mode on the iPhone 7 Plus, you don't just look good. You look fantastic," reads the ad's description.


Apple has been heavily promoting the iPhone 7 Plus Portrait Mode feature, which Tim Cook recently said is one of the reasons why the iPhone 7 Plus has been the most popular "Plus" model the company has released yet.

Interest in the iPhone 7 Plus led to constrained supplies for months, with Apple having just reached supply/demand balance early in the second quarter of 2017.

Apple has released several ads focusing on the iPhone 7 Plus and its dual lens camera, including "Take Mine" about a girl in a greek village who captures her town using Portrait Mode, and "The City," featuring two people who document a series of adventures using the iPhone 7 Plus.

Apple also recently shared a new website and a series of tutorial videos that cover how to take better photos using the iPhone 7 and the iPhone 7 Plus.

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Apple Launches New Website and Videos Featuring iPhone 7 Photography Tutorials

Apple today launched a new iPhone 7 video series entitled "How to Shoot on iPhone 7," featuring a range of tutorial videos that it's uploaded both to a new website and to its YouTube channel.

There are five videos on YouTube, which are designed to teach iPhone 7 and 7 Plus owners how to use the camera on their devices to capture various types of photos, including panoramas, portraits, action shorts, and more.

Each video is approximately 40 seconds in length and features a clear step-by-step tutorial on how to use each feature directly on the iPhone. For the Portrait Mode video, for example, step 1 is swiping over to Portrait Mode, while Step 2 is looking for the depth effect tag before taking the shot.


All of the videos are super simple and are going to be most useful for people who don't often use the camera or who haven't invested a lot of time in learning the features. Each video is just one or two steps, covering readily available photo features. The most complicated video, for example, covers taking a vertical panorama.





Apple's "How to Shoot on iPhone 7" website has a much wider range of videos, all of which might eventually be uploaded to YouTube.


The videos on Apple's website are more specific and could be useful even to those who are familiar with the iPhone camera, as they contain tips like shooting at the golden hour for the best light, shooting a backlit subject, capturing a group portrait, shooting with street light, capturing a unique angle, and many more.

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Apple Shares New Ad Highlighting iPhone 7 Plus Portrait Mode

Apple today released a new ad on its YouTube channel, highlighting the photographic capabilities of iPhone 7 Plus, including Portrait Mode.

In the sweet new ad, entitled "The City," two people spot each other from across a crowded city street and then go on a series of adventures while using the iPhone 7 Plus's camera to capture their journey.


The song "Sing to Me" by Walter Martin is featured in the background, and the ad uses the tagline "With Portrait mode on iPhone 7 Plus, you can focus on what you love and leave everything else behind."

Apple has done several ads focusing on the iPhone 7 Plus and its dual-lens camera, and this particular ad appears to be a sort of sequel to "Take Mine," the ad about a girl in a Greek village who captures the town using the Portrait Mode depth effect.

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