Apple today uploaded several iPad Pro how to videos to its YouTube channel, focusing on new features that are coming to the iPad in iOS 11. Each video is just under a minute in length and all of the videos were made in the same style -- with two hands demonstrating new iPad functionality.
iOS 11 brings a ton of new features to the iPad, essentially introducing a whole new user interface, so it's no surprise that Apple has designed a series of videos to show off its capabilities. Some of these features, like the ones that require Apple Pencil, are limited to the iPad Pro, but others will be available on a wider range of iPads.
Apple's new operating system update is currently available to developers and public beta testers, but should be launching to the public soon. We expect Apple to release the update in September alongside new iPhones.
Apple today uploaded two additional videos in its series that stars Dwayne "The Rock" Johnson and Apple's personal assistant Siri, both of which are meant to show off Siri's range of functionality.
In the first video, The Rock uses Siri to activate the HomeKit-connected lights in his gym, and in the second, he speaks in Mandarin, demonstrating Siri's ability to work with multiple languages.
Support for multiple languages is one of the main differentiating factors between Siri and other voice-based AI assistants like Alexa and Cortana.
Both of today's videos are new, but look similar to scenes that were in the original "The Rock x Siri Dominate the Day" spot, which is three and a half minutes in length. In the first ad, The Rock is seen using Siri throughout an entire day as he commandeers a plane, cooks a meal in a high-end restaurant, and ends up in space.
Apple yesterday shared three other short ads depicting The Rock asking the personal assistant to set a reminder, set a timer, and take a selfie.
Apple's partnership with The Rock to highlight Siri features comes as Apple gears up to release its first Siri-based speaker at the end of this year, the HomePod. Siri is also an important part of the iPhone, iPad, and Mac, with Apple undoubtedly hoping to increase awareness about all of the things Siri can do through the ad series.
Each video features one short scene from the original ad, with the Rock interacting with Siri to set a reminder, take a selfie, and set a timer.
Dwayne "The Rock" Johnson originally teased his partnership with Apple and Siri as a movie, complete with a movie poster, but it turned out that instead of a short film, his feature with Apple was simply an ad spot.
"I partnered with #Apple to make the BIGGEST, COOLEST, CRAZIEST, DOPEST, MOST OVER THE TOP, FUNNEST (is that even a word?) movie ever," The Rock wrote on Facebook ahead of the ad's launch.
Apple is using The Rock to show off the range of tasks that can be completed using the Siri personal assistant built in to the iPhone and the iPad. "You should never, ever, under any circumstances underestimate how much Dwayne Johnson can get done in a day with Siri," reads the description for the first video.
Earth Day was over three months ago, on April 22, yet Apple today uploaded another quirky Earth Day video outlining the company's plan to ensure almost one million acres of forests are responsibly managed by 2020.
The one-minute ad was shared on Apple's own YouTube channel today, and later tweeted by Apple's environmental chief Lisa Jackson.
According to publicity firm Big Hassle, the ad was shot was over two days near the small village of Leiper's Fork, Tennessee. The video captures Gilbert on a motorcycle ride through the heart of rural America, while he praises the small town ethos that has helped him in his songwriting career.
I love the feeling out here. The freedom. The simplicity. The open road. This is my home. No matter where I go, my heart stays here. With my friends, my family. Just country. There’s nothing that replaces the feeling of getting out there and letting it all go in the wind. People you meet, memories you share, and the soundtrack that drives it. My country. My people. My music. Apple Music.
The commercial features snippets of Gilbert's latest single, The Ones That Like Me, plus country and rock classics such as Sweet Home Alabama by Lynyrd Skynyrd and Born to Be Wild by Steppenwolf.
“I’ve never been one for commercials,” says the man who’s certified back-to-back platinum for Halfway To Heavenand Just As I Am. “But when we started talking to the folks at Apple, they were saying, ‘We want to capture you, the way you live and the values you hold. We want people to see your world, show them what you hear and respond to. If they see you, it says everything.’”
The ad debuted on NBC's pre-race show for NASCAR's annual Brickyard 400, sponsored by Gilbert and his label, on Sunday.
Gilbert has released three studio albums since signing with Big Machine Records in 2011, with four chart-topping singles such as Bottoms Up. He also wrote country singer Jason Aldean's popular singles My Kinda Party and Dirt Road Anthem.
Apple today shared a new video called "A Portrait of Canada" on its YouTube channel for Canada. The 30-second ad is part of Apple's ongoing "Shot on iPhone" campaign, with an emphasis on Portrait Mode on iPhone 7 Plus.
Apple highlighted the video on its Canadian website, describing it as "a portrait of Canada's inclusive spirit shot on iPhone, brought to life by three Canadian artists as well as Canadians across the country."
The ad showcases photos by Caitlin Cronenberg and other Canadians in locations across the country, ranging from Toronto to the Canadian Rockies.
Since May, Apple has been sharing a series of iPhone 7 photography tutorial videos both on a dedicated photography how-to website and its YouTube channel, and today, there are two new tutorial videos, this time featuring the Memories function in Photos.
The two new videos walk users through customizing Memories in the Photos app and then sharing Memories on social networks. Each video is 40 seconds in length and includes quick step-by-step visual instructions.
Apple first started highlighting the Memories feature in both a full-length iPhone 7 ad and its first Memories tutorial video, both of which were released yesterday.
Many of Apple's photography tutorials are simple and are aimed at users who are not familiar with the photo taking capabilities of their iPhones. Topics covered include how to shoot a close-up, how to shoot a vertical panorama, how to shoot a selfie with a timer, and how to shoot without a flash. Some also include general photography tips and cover topics like portraits, unique angles, street light, action, and more.
Apple today uploaded a pair of new iPad Pro-specific ads to its YouTube channel, each focusing on the advantages of owning the 10.5-inch or 12.9-inch iPad Pro.
In the first video, a Twitter user asks, "What's sooo great about the Apple Pencil?" Apple responds that its stylus is just like a real pencil and that when users write on an iPad Pro, "there's basically no lag."
In the second video, someone on Twitter is asking for a "more powerful computer," so Apple recommends that they try out the all-new iPad Pro and "unleash the fury" of its A10x fusion chip.
The new ads are a continuation of Apple's recent Twitter-based campaign, which sources real questions and comments from users on Twitter and uses actors to hold up the signs and do the voiceover work.
Today's videos are 15 seconds in length, like Apple's previous Twitter ads, but it appears an upload error of sorts has extended them to 30 seconds, with an extended period of blank space occupying the back half of each video.
Apple tonight shared a new ad in its line of "Shot on iPhone" commercials, this one focused on iPhone users who have taken impressive photos and videos of vistas around the planet.
Well-known astronomer Carl Sagan narrates the spot, reading out a few quotes from his book "Pale Blue Dot: A Vision of the Human Future in Space." The theme of the commercial focuses on reminding viewers about the importance and responsibility of taking care of "our only home."
"The Earth is a very small stage in a vast cosmic arena. In our obscurity, in all this vastness, there is no hint that help will come from elsewhere to save us from ourselves. The Earth is the only world known so far to harbor life. There is no where else, at least in the near future, to which our species could migrate. Like it or not, for the moment the Earth is where we make our stand. It underscores our responsibility to deal more kindly with one another and to preserve and cherish the only home we've ever known."
Apple's ads have lately been focused on providing tutorials for features of the iPhone 7, as well as a fewcommercials specifically highlighting Portrait Mode. On Earth Day the company shared a few videos with similar pro-environmental messages as the Carl Sagan-narrated ad posted today, centering on topics like solar farms and zero waste.
In "a whole new kind of computer," Apple recommends the person purchase a new iPad Pro, which will allow them to quickly forget about their broken computer.
In "so many things to love," Apple quips that the person who tweeted "I hate everything" is going to "hate" the new iPad Pro because they can do "pretty much everything" with it, like type, take notes, and multitask.
The new iPad Pro is available to order today in 10.5-inch and 12.9-inch sizes starting at $649 and $799 respectively in the United States.