An Apple fan just saved you $300 (Apple Book not included)

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Some made fun of Apple’s attempt at self reflection with its debut of the Apple Book, a minimalist photo book showing off the company’s product design history. The punch line? The paper book about Apple’s often expensive products costs $300. 

Despite the $300 price tag for what amounts to a catalog, some Apple fans rushed to snag the book. One in particular (see video below) had the predictable yet brilliant idea of showing off many of the real life products next to the images of the products in the book. 

If you have even a glimmer of an Apple fan in you, you’ll watch the entire video. And it’s a great video, worthy of Apple’s tradition of marketing-driven aspirational warmth meets cold design precision. It even takes a shot at the “trashcan” Mac Pro, delivering some authentic Mac fan pride via video editorializing.  Read more…

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