attracts millions of monthly readers on iPhone and iPad, but some publishers have been reluctant to adopt the platform due to limited revenue and hassles placing ads alongside content. Fortunately for publishers, that could soon change.
reports that Apple eventually plans to allow publishers to use the ad tech they already employ on their sites, such as Google's DoubleClick for Publishers, to deliver third-party ads in the Apple News app.
The report, citing multiple unnamed publishers, claims Apple also plans to enable micropayment options so people can access articles "for cents at a time," but no specific details were provided.
The changes, which reportedly remain at least a few months away from being implemented, could lead to increased revenue for publishers, who in turn may find participating in Apple News to be more worthwhile.
"The bigger thing is they've now seen the light," said the top publishing exec, who was familiar with the plans but spoke on condition of anonymity. "Apple is acknowledging it can't force its ad technology into the marketplace and it makes more sense to allow standard ad serving."
Apple recently updated its Advertising Guide for Apple News
to indicate that third-party ad tags can be used to serve third-party Standard, Double, Large, MREC, Interstitial, IAB 300x250, and IAB 728x90 ads on iOS 10.3 and above.
Apple News, which aggregates stories from multiple publishers, is currently available in the United States, Australia, and United Kingdom.Discuss this article
in our forums
Lauren Kern, Executive Editor at New York Magazine
, has been named as the first editor-in-chief of Apple News
, according to Politico
It's unclear what exactly the role will entail, but it suggests Apple has bigger ambitions of some kind for its News app on iPhone, iPad
, and iPod touch
. Kern declined to comment for the story, and Apple has yet to confirm the hiring.
Apple News gathers stories from several leading news sources and displays them all in one place. The app launched on iOS 9 in the United States, and it has since expanded to Australia and the United Kingdom.
Apple News was redesigned for iOS 10
with a bolder, simpler interface that puts content front and center.Discuss this article
in our forums
Apple is actively working on ways to ensure its content delivery services are robust enough to stand up to the challenge of "fake news", according to Apple's senior vice president of software and services, Eddy Cue
Cue made the comments during a wide-ranging interview
at the Code Media conference on Monday evening. Echoing comments recently made by CEO Tim Cook
, Cue said that technology companies have a special responsibility to members of the public, most of whom now depend upon personal devices to receive their news. With that in mind, Cue said that while there was no simple way to counter the spread of fake news, the company is working on methods to reduce its dissemination.
"We want Apple News to be available to everyone, but we want to vet and make sure that the news providers are legitimate. We're very concerned about all of the news items and the clickbait from that standpoint, and that's driving a lot of the news coverage. We're trying to do some things in Apple News, we're learning from that and we need to share that together as an industry and improve it."
Fake news has been a trending topic since last year's U.S. Presidential election, with companies like Facebook making loud statements
about the action they have taken to bring the quality of articles to users' attention.
Last week, Tim Cook admitted
that fake news is "one of today's chief problems" and that "we have to give the consumer tools" to deal with the challenge. Companies like Apple should "filter part of it" before it reaches the public, he said, but in a way that avoids "losing the great openness of the internet".Discuss this article
in our forums