Apple Design Chief Jony Ive Discusses iPhone X and Apple Park in New Interview

Apple design chief Jony Ive recently sat down for an interview with Smithsonian Magazine, where he once again discussed his work on Apple's newest campus, Apple Park, and the latest flagship iPhone, the iPhone X.

As he mentioned in a prior interview, Ive is excited about the design space at Apple Park because it will allow the entire design team to work together. Industrial designers, font experts, motion graphics experts, and computer interface designers will be able to come together to interact in new ways and share ideas.


The design space will also feature several milling machines to create prototypes, which Ive believes are an integral part of the design process.
"I think you only really understand a material--its properties and attributes and, importantly, the opportunity the material allows--if you actually work it yourself," Ive says. "And the most remarkable point in the whole process is when you make the first model. We might like it, we might not, but the first model you make, everything changes."
On the subject of the iPhone X, Ive says its all-glass design and edge-to-edge display is something Apple "aspired to for years." In comparison, Ive critiqued older iPhone designs. "It now seems to me a rather disconnected component housed in an enclosure," he said of the iPhone 7 Plus.

The rest of the interview, which also includes anecdotes on Ive's childhood and the Apple Watch, can be read over on the Smithsonian website.

Along with his interview in Smithsonian Magazine, Ive today spoke about the future of design at the Hirshorn Museum in Washington, DC. The one-hour speaking engagement took place at 3:00 p.m. local time and appears to have covered many of the same topics that Ive spoke about in the interview.

Ive is also a 2017 honoree of the Smithsonian's American Ingenuity Awards, designed to honor revolutionary breakthroughs in the arts and sciences, education, and social progress.


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Nearly Completed Apple Park Campus Shown Off in New Drone Video

Work on Apple Park is nearing completion, and the latest drone video shared today by drone pilot Matthew Roberts shows off recent progress and finishing touches that are being put in place on buildings and outdoor areas.

Today's video features the now-completed Apple Park Visitor's Center, located across the street from the main ring-shaped building. The Visitor's Center, which boasts a huge carbon fiber roof and is made from the same materials that were used for the main building, opened last Friday.


The Visitor's Center features an indoor area with a replica of Apple Park that comes to life using an augmented reality app, a rooftop viewing deck that gives some obscured views of the main campus, a cafe that serves coffee, tea, and snacks, and an Apple Store that sells standard Apple products and some exclusive Apple Park gear like t-shirts, hats, tote bags, and postcards.

Progress has been made on the landscaping, with lush grass now planted outside of the cafeteria's enormous glass double doors, and the pond at the center of the campus has been filled with water. Outdoor food stations are nearing completion, and the solar panels on the roof of the ring-shaped building have all been installed. Apple Park will run entirely on renewable energy provided by the solar panels on the roof.

While much of the campus is complete, there's still some work to be done. Landscaping is still ongoing in the area near the employee fitness center, for example. Even though landscaping work is not finished, employees are already moving into Apple Park. At this pace, it appears construction could be largely wrapped up by early 2018.


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Apple Park Visitor’s Center Now Open to the Public

The Visitor's Center at Apple's new Apple Park campus opened up to the public this morning, allowing Apple fans to visit the Cupertino location to check out the campus and purchase souvenirs and snacks.


It features a cantilevered carbon fiber roof that was designed to look like it floats, along with staircases, stone walls, and terrazzo floors that match the aesthetic of the rest of the campus.


Inside, there's a large 3D model of Apple Park that provides guests with information about the campus through an augmented reality experience provided through dedicated iPads.


A store area offers the a range of Apple products and accessories, including Apple Park-exclusive T-shirts, hats, postcards, baby onesies, playing cards, and tote bags. A cafe built into the Visitor's Center offers coffee, tea, and snacks.


On the roof, there's a roof terrace that offers views of the main building and the landscaping, which includes more than 9,000 trees. While visitors can view the rest of Apple Park from the Visitor's Center, the other areas of the campus are off limits.


The Apple Park Visitor's Center is open from 9:00 a.m. to 7:00 p.m. on Monday through Friday. On Saturdays, it opens at 10:00 a.m. and closes at 6:00 p.m., and on Sundays, it opens at 11:00 a.m. and closes at 6:00 p.m.


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Apple Park Visitor Center Set to Open to the Public on November 17

The Visitor Center at Apple's new Apple Park campus will open to the public on Friday, November 17, according to an internal email that Apple sent out to employees today.

The date is also listed on a sign at Apple Park that was shared today on Twitter, but the sign does not offer up a specific time for the event.


According to our source, the Apple Park Visitor Center features a gift shop with Apple-branded items available for purchase, much like the store at One Infinite Loop, but it does not have a full Apple Store and will not stock devices like the iPhone X.

Prior to the November 17 grand opening, Apple is inviting Cupertino residents who live near the Apple Park campus to preview the Visitor Center on Thursday, November 16. Residents can visit Apple Park from 3:00 p.m. to 8:00 p.m., with a photo ID confirming a nearby address required for entry.

The Apple Park Visitor Center features a rooftop observation deck that overlooks the main ring-shaped building on the campus, along with a cafe, an outdoor seating area, and indoor wooden tables.


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Apple Park ‘Nearly Complete’ as Construction Begins on Basketball Courts and Other Employee Amenities

Apple Park is officially nearing completion as 2017 winds down, according to a new drone video that has captured footage of the company's campus. Shared by Matthew Roberts, the video comes nearly one month after an update in late September showed off Apple Park at sunset, and almost one year after "major landscaping changes" appeared around the campus.


Now, according to Roberts, Apple Park is "nearly complete," with fewer pieces of construction equipment dotting the site. Landscaping remains a focus for the remaining work, and paths are being paved throughout the campus to connect buildings and areas of Apple Park for its employees. In terms of complete buildings, the new video showcases the finalized Visitor's Center, which members of the media got to visit during the iPhone X event in September.

Roberts' drone video also shared progress made on the sporting areas at Apple Park that the company has built for workers to unwind, including an outdoor spot for basketball and tennis courts currently in the middle of construction. Elsewhere on the campus, there's also a 100,000 square foot fitness center for employees to work out in.


Although Apple Park isn't yet officially finished with construction, some workers have already moved in to offices on the campus, and Apple hosted its iPhone X event at the Steve Jobs Theater last month. Once it is finally completed and all employees are moved in, Apple Park will house 12,000 workers across its 2.8 million square foot campus.


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New Drone Video Captures Footage of Apple Park and Steve Jobs Theater at Sunset

Although employees moved into Apple Park earlier in the spring, it has been reported that it will take until the end of the year for construction to be completed. Since that date is now fast approaching, a new drone video by Matthew Roberts has shared some aerial footage of the progress Apple has made since the last update earlier in September.

The video provides a few clear shots inside of the main spaceship building at Apple Park during sunset, where the tree-lined atrium welcomes employees, as well as some views inside the Steve Jobs Theater. Apple introduced the iPhone X there on September 12, inviting employees and members of the media to watch the event inside the underground auditorium and then get hands-on with the new smartphone as the event ended.


The new drone video even includes a quick glimpse directly down through the roof of Apple Park's main building, thanks to a series of glass panels sitting between the solar panels that line the top of the structure. It's unclear exactly when Apple expects to finally be done with construction on the campus. In today's video there are still multiple construction crews and pieces of equipment sitting outside of the central building.

Roberts' video also includes a few shots of the Visitor's Center and the underground tunnel that funnels traffic through the campus. Once everything is completed Apple Park will house around 12,000 employees, and include 9,000 trees, a large pond, walking trails, benches, and a fitness center for workers.


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Apple Park Visitor’s Center Shown Off in New Images

Ahead of Tuesday's iPhone-centric event that will see members of the media invited to Apple's new Apple Park campus for the first time, close-up images of a nearly completed visitor's center have surfaced.

The images were snapped by a resident who lives in Cupertino and shared with TheApplePost. According to the photographer, construction crews were working on the building late at night, perhaps suggesting Apple is aiming to have it completed soon.


The visitor's center, made from glass, appears to include the same wooden tables that are found in Apple Stores, plus an accessory wall at the back, which makes sense as it will serve as both an Apple Store and an area for visitor's to stop by when coming to the Apple Park campus.


A rooftop observation deck is built into the visitor's center, allowing people to get a view of the main building, and it has a cafe and an outdoor seating area, according to building plans.

A rendering of the Apple Park visitor's center

It's not clear when Apple plans to officially open the visitor's center on the campus, but given that it looks nearly complete, it could perhaps open on Tuesday alongside the Steve Jobs Theater where Apple's iPhone event will be held.


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Steve Jobs Theater Includes Custom-Made Rotating Elevators and Retractable Wall Hiding Demo Area

We're six days away from Apple's iPhone 8 reveal event, set to be the first major product unveiling taking place at Apple Park, in the new Steve Jobs Theater auditorium. To get fans ready, Bloomberg today posted a detailed look into the internals of the Steve Jobs Theater, highlighting a few well-known facts while also sharing new tidbits of information about the building that's dedicated in memory of the late Apple CEO Steve Jobs.

The theater is built on a piece of high ground, allowing its occupants to catch a wide view of Apple Park from inside its glass walls, as well as hiding the building's four underground stories. The media will enter through the glass-encased lobby, and will be able to descend down two curved staircases into the main auditorium. However, two custom-made rotating elevators will also shuttle occupants into the lower sections and back up again after the event.

It also boasts two custom-made rotating elevators, which turn as they ascend and descend so that passengers enter and exit by the same door even as they go in and out from different directions. So far, so Apple—the more elegant single door, with its complex engineering, preferred to the more obvious double-door solution.
Down in the auditorium, the 1,000-occupant capacity theater holds as many leather seats, and earlier reports estimated each to cost around $14,000. In these seats, onlookers will get to watch the unveiling of the iPhone 8, iPhone 7s, iPhone 7s Plus, Apple Watch Series 3, and more next Tuesday, September 12, and afterwards more architectural "surprises" will be presented to Steve Jobs Theater attendees as they leave the auditorium.

Steve Jobs Theater floor plan via the City of Cupertino

One section of the theater's wall space near the entranceway of the building is said to "obscure a hollow space below the floating saucer." This way, upon entry attendees won't see what's behind the wall, but as the event ends and they walk back towards the surface, a product demonstration room will be revealed with all of the just-announced devices available for the first hands-on coverage.
Once CEO Tim Cook and his cohorts finish showing off the new iPhones, Apple Watch and TV onstage, a surprise will await the departing attendees. An inside wall, which obscures a hollow space below the floating saucer, will retract to reveal the product demonstration room, according to someone with knowledge of the design. For fellow Brits: think the Thunderbird 3 launchpad underneath Tracy Island's circular pool house.
Last night the latest Apple Park drone video was shared by Duncan Sinfield, providing a clear glimpse into the Steve Jobs Theater as people moved around inside the building and sat nearby on benches outside of the lobby. The lobby itself is a 20-foot tall glass cylinder that overlooks the main campus building and is surrounded by landscaping, also boasting the world's largest freestanding carbon fiber roof.


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New Apple Park Drone Video Shows Off Steve Jobs Theater Ahead of Next Week’s Event

Construction on Apple Park is nearing completion and Apple is putting the finishing touches on the Steve Jobs Theater where next week's iPhone-centric event will be held, according to a new video shared this evening by drone pilot Duncan Sinfield.

Sinfield's video offers up a close look at the now-finished theater and it depicts landscaping progress at the campus, both inside and outside of the ring-shaped main building.


The theater is a 20-foot tall glass cylinder that overlooks the main campus building and is surrounded by greenery. It boasts the world's largest freestanding carbon fiber roof and spans 120,000 square feet with an underground auditorium area that seats 1,000 people.


Apple named the theater in honor of late Apple co-founder and CEO Steve Jobs, who envisioned the design for Apple Park before his death in 2011.

Apple's iPhone keynote, which takes place on Tuesday, September 12, will be the inaugural event at the Steve Jobs Theater. Apple announced Apple Park as the location for the event when it sent out media invites last Thursday.


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New Drone Video Shows Continued Landscaping and Construction at Apple Park

Apple is putting the finishing touches on its Apple Park campus in Cupertino, California, and a new video shared today by drone pilot Duncan Sinfield shows the company's recent progress on landscaping and other final construction projects.


Greenery is being added to the interior and exterior of the ring-shaped main building at a rapid pace, filling in an area that was once just mounds of dirt. Apple is using native plants and trees, and is said to be planting thousands of trees in Apple Park, including many fruit trees.

Much of the interior of the building is outfitted with furniture, and work is largely completed on the solar panels on the roof and the window shades that will project the building from bright sunlight to moderate the inside temperature.

The Steve Jobs Theater, where Apple will host events, appears to be nearly complete, but there's still construction equipment in the area, so it's not quite clear if it will be ready in time for Apple's September iPhone event.

Along with the main drone video showing off Apple's progress, Sinfield has also published a 360-degree video. The video doesn't work in Apple's Safari browser, but if you use Chrome you can rotate the video to get a full view of the campus. On an iPhone, the YouTube app can be used with tilt gestures for a more complete picture of Apple Park.


Apple employees started moving in to Apple Park earlier this year, but it will take until the end of the year for the campus to be complete and for all of the employees to transition to the location.

Apple Park will be the home of approximately 12,000 Apple employees. Other Apple employees will work at the company's Infinite Loop campus and at other office locations in Sunnyvale, Santa Clara, Cupertino, San Jose, and San Francisco.


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