Bloomberg Narrows Down Potential Locations for Apple’s Upcoming U.S. Campus

Earlier in January, Apple detailed a series of plans to to bolster the U.S. economy, which included the confirmation of its fourth campus based in the United States. At the time, the company said its new campus will "initially house technical support for customers" and that it won't be located in California or Texas, but no other hints regarding its location were given.

Today, Bloomberg posted a new piece theorizing potential locations for Apple's fourth campus in an attempt to predict where Apple might end up. In partnership with Moody's Analytics, Bloomberg was provided with data regarding the top 15 U.S. cities for tax incentives and a local business environment, top 15 cities for workforce education and human capital, and top 15 cities for public transport.

Apple's latest U.S. campus, Apple Park

This information was cross-referenced with known data including current Apple headquarters, call centers, data centers, repair centers, smaller corporate offices, and major parts suppliers, to result in areas of the country that Apple could be interested in. Bloomberg ultimately hypothesized that Apple "seems likely" to end up in one of three areas: the northeast, potentially in Pennsylvania, Massachusetts or upstate New York; the southeast, in North Carolina or Florida; or Midwest, in Illinois or Wisconsin.
When you consider all these factors, Apple seems likely to choose among northeastern states such as Pennsylvania, Massachusetts and upstate New York; North Carolina and Florida in the southeast; and Midwestern states like Illinois and Wisconsin. The East Coast has one obvious advantage: the ability to provide customer support before existing call centers in Texas and California open for the day, as well as its proximity to hundreds of suppliers. The company could also consider the northwest, where it has a couple of offices, including an R&D center for cloud services in Seattle, and several suppliers.
In regards to Moody's top 15 cities data, Bloomberg argued that these statistics will be the main criteria Apple looks at when planning its fourth campus. These cities could provide Apple with incentives in exchange for its investment, a talented workforce that emphasizes bachelor's degrees instead of advanced engineering degrees ("which arguably fit better with Apple's plans to recruit technical support people, rather than those working on products and operations"), and available commuting options for employees, including a nearby airport for those flying in from other offices.

As the company makes plans for its latest campus, this month it has also named Kristina Raspe as its new vice president of global real estate and facilities. On her LinkedIn page, Raspe said that she's responsible for a variety of the company's real estate assets, including corporate and data center construction.

Cities that have already expressed interest in becoming the home of Apple's fourth U.S. campus include Sidney, Nebraska and Orlando, Florida, but Apple said back in January that it won't confirm the location until later in 2018.

Check out Bloomberg's full article for more information on the potential locations of Apple's upcoming campus.

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Apple to Lease New Office Building in Culver City

Apple is planning to lease a four-story 128,000 square-foot office building in Culver City, reports Los Angeles real estate news site The Real Deal.

The building, located at 8777 Washington Boulevard, was originally going to be leased by HBO, but HBO backed out. The location includes office space and 4,500 square feet of ground-level retail.

Rendering of the building Apple will lease, via The Real Deal

Culver City mayor Thomas Small confirmed Apple's plans in a statement to Variety. "We were very excited about HBO," he said. "If anything, we're more excited about Apple."

In addition to the new office building in Culver City, Apple is also said to be leasing an 85,000 square-foot campus at 5500 Jefferson Boulevard located near Culver City.

Apple's Beats subsidiary is already located in Culver City, and it's likely Apple will use the new office space for its video content team and original content efforts.

Apple originally planned to lease space at The Culver Studios, but that space ultimately went to Amazon.

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Apple Leasing More Office Space Near Cupertino Campuses

Apple has leased additional office buildings in Santa Clara, California, and has started "a significant reconstruction" of the interior space, reports the San Jose Mercury News.

The two buildings under construction are located near the southeast corner of Kifer Road and Uranium Drive in Santa Clara, approximately six miles away from 1 Infinite Loop and five miles away from its new Apple Park campus.

One of the new buildings Apple has leased. Image via San Jose Mercury News
The technology titan wouldn't disclose the purpose of the work, but some industry watchers believe the company needs the space because it continues in hiring mode, which in turn requires more space.

"Apple is bursting at the seams," said Tim Bajarin, principal analyst with Campbell-based Creative Strategies, a market researcher.
The leases and construction were discovered in documents filed in early August with the Santa Clara County Recorder's Office, and an Apple spokesperson confirmed that Apple has leased the buildings.

One building measures in at 43,000 square feet, while the other comes in at 30,000 square feet, for a total of 73,000 square feet of office space.

Along with its two main campuses in Cupertino, Apple occupies many other office buildings in the surrounding areas in Santa Clara, San Jose, and Sunnyvale and has been expanding rapidly in recent years to accommodate its growing workforce.

Apple has leased several additional buildings in Santa Clara, encompassing more than a million square feet of office space, and it has purchased land for a massive office complex in North San Jose.

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Apple Expanding Seattle Hub Working on AI and Machine Learning

Apple will expand its presence in downtown Seattle, where it has a growing team working on artificial intelligence and machine learning technologies, according to GeekWire.

The report claims Apple will expand into additional floors in Two Union Square, and this will allow its Turi team to move into the building and provide space for future employees.
“We’re trying to find the best people who are excited about AI and machine learning — excited about research and thinking long term but also bringing those ideas into products that impact and delight our customers,” said computer scientist Carlos Guestrin, Apple director of machine learning. “The bar is high, but we’re going to be hiring as quickly as we can find people that meet our high bar, which is exciting.”
Apple's director of machine learning Carlos Guestrin, who founded Turi and is a University of Washington professor, said the Seattle team collaborates "extensively" with groups at Apple's headquarters in Cupertino, including working on new AI features for upcoming Apple products and services.

Guestrin said AI, for example, will enable the iPhone to be more understanding and predictive in the future:
“But what’s going to make a major difference in the future, in addition to those things, for me to be emotionally connected to this device, is the intelligence that it has — how much it understands me, how much it can predict what I need and what I want, and how valuable it is at being a companion to me,” he said. “AI is going to be at the core of that, and we’re going to be some of the people who help with that, here in Seattle, but of course there will be tons of groups in Cupertino doing amazing things with that, too.”
Guestrin said Apple is doing long-term research in Seattle, looking ahead "three to 10 years," while also focusing on the near term by developing new features for upcoming Apple products.
"We work on the whole spectrum," he said. "It's not just about doing research, but it's about the technology transfer and how that gets embedded into experiences that customers love."
Today, the University of Washington will reportedly announce a new $1 million endowed professorship in AI and machine learning, which is said to have been made possible by Apple's acquisition of Turi last year. The endowment is named after Guestrin, and it will allow the university to attract more top talent in the field.

Last month, Apple became a member of the Partnership on AI, a non-profit organization established "to study and formulate best practices, to advance the public's understanding of AI, and to serve as an open platform for discussion and engagement about AI and its influences on people and society".

A recent report, which referenced Turi, said Apple is working on "enhanced" Siri capabilities for next-generation iPhones.

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