Apple Store in Madison, Wisconsin Moving to Hilldale Shopping Center Tomorrow

Apple has announced that its West Towne Mall retail store in Madison, Wisconsin will be moving to the nearby Hilldale Shopping Center tomorrow.

Apple Store at West Towne Mall

Apple Hilldale's grand opening will take place Saturday, August 12 at 10:00 a.m. local time. Apple West Towne will permanently close tonight.

West Towne Mall has been home to Madison's only Apple retail store since July 2007. Apple's two other retail stores in Wisconsin are located in the Milwaukee suburbs of Glendale and Wauwatosa.

The new Hilldale store will be much larger than the West Towne location, a welcomed change for both employees and customers. The store should also feature Apple's newer retail design introduced in 2015.

Apple Store at Hilldale Shopping Center via Wisconsin State Journal

Apple's financial chief Luca Maestri recently said Apple collectively welcomed over 300 million visitors to its retail stores last quarter.

"It was a very busy quarter for our online and retail stores, which collectively welcomed over 300 million visitors," he said. "In addition to our spectacular new store at the Dubai Mall, we opened our first stores in Singapore and in Taiwan during the quarter, expanding our total store footprint to 497 stores."

"In May, we kicked off Today at Apple, with new in-store programming from music to photography to art and coding, and our stores collectively hosted 87,000 sessions during the quarter," he added. "We have entered a new chapter in retail, with unique and rewarding experiences for our customers."

Apple WestQuay in Southampton, UK also moves to a larger location down the hall in the shopping center on Saturday.

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Apple’s Tiny WestQuay Store Getting Much-Needed Expansion This Weekend

One of Apple's tiniest retail stores, at the WestQuay shopping center in Southampton, UK, is getting a much-needed expansion this weekend.

Apple's tiny WestQuay retail store opened in February 2007

The current store, which recently turned 10 years old, will close on Friday evening for the final time, according to multiple people familiar with the matter. On Saturday, a larger store will open down the hall, taking over two units previously occupied by British retailers Sports Direct and Monsoon, the people said.

Lending credence to our report is a WestQuay floor plan with two vacant units—SU41 and MSU2—just steps away from Apple's current location in the shopping center. In addition, when we searched for Today at Apple events in the Southampton area, the WestQuay store had no workshops scheduled until Saturday.


Apple and WestQuay shopping center management did not immediately respond to requests for comment.

Apple retail stores have seen a significant increase in foot traffic since the WestQuay location opened in February 2007, prior to the original iPhone launch. The larger store will be a welcomed change for both Apple retail employees and customers, and it should benefit from an updated appearance as well.

Apple's financial chief Luca Maestri recently said Apple collectively welcomed over 300 million visitors to its retail stores last quarter.

"It was a very busy quarter for our online and retail stores, which collectively welcomed over 300 million visitors," he said. "In addition to our spectacular new store at the Dubai Mall, we opened our first stores in Singapore and in Taiwan during the quarter, expanding our total store footprint to 497 stores."

"In May, we kicked off Today at Apple, with new in-store programming from music to photography to art and coding, and our stores collectively hosted 87,000 sessions during the quarter," he added. "We have entered a new chapter in retail, with unique and rewarding experiences for our customers."

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Tag: United Kingdom

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Lease Approved For Apple Store at Carnegie Library in Washington, D.C.

Apple has finalized terms with Events DC, the official convention and sports authority for the District of Columbia, to lease a portion of the Carnegie Library at at Mount Vernon Square, described as a newly transformed convention and entertainment district in downtown Washington D.C.


The leased area, approximately 19,000 square feet, will eventually be home to an Apple retail store. The lease term is ten years with two five-year options, according to Events DC. The Historical Society, under its existing 99-year lease, will continue to operate its museum and library in the building.

"As part of its philanthropic efforts, Apple will also empower local youth with job-training and educational programming," said Max Brown, chairman of Events DC's Board of Directors. "Through this collaboration, Apple's investment in the neighborhood will stimulate additional activity and spending in the area to ensure that the community will continue to thrive."

Carnegie Library is a 114-year-old building located across the street from the Washington Convention Center in Mount Vernon Square. Apple will work with Foster + Partners, as it often does, to redesign the interior, which will likely draw similarities to stores like Apple Opéra in Paris and Apple Grand Central in New York.


Washington D.C.'s National Capital Planning Commission still has to approve Apple as a tenant due to the building's historical legacy and importance to the city. Apple is expected to begin construction of the store later this year if approved.

Apple has promised to respect Carnegie Library's historical integrity. For example, Apple's logo won't be prominently featured on the library's facade or sides. Apple does plan a few changes to Carnegie Library, including a major new skylight, but the company aims for its presence to be as subtle as possible.

Rumors about Apple opening a retail store at Carnegie Library first surfaced last September. Apple has been in talks with Events DC and the Historical Society of Washington, D.C. since then.

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Apple Stores Getting All-New ‘Lead’ and ‘Schedule Planner’ Positions

Apple today internally announced it is introducing two all-new Apple Store positions named Lead and Schedule Planner. Applications open Monday, July 24 for existing Apple retail employees, although it appears that select stores started interviewing candidates as early as a few weeks ago.


Apple says the Lead position will give team members the chance to learn the ins and outs of running an Apple Store firsthand. The majority of a Lead's time will be spent as the Support Leader on the Floor, responsible for managing employee breaks and zoning in the store, and addressing customer concerns.

Support Leader on the Floor also entails communicating daily objectives, reinforcing store policies, and motivating team members by delivering feedback for career development, according to one employee's LinkedIn profile.

Apple says Leads will also support opening and closing, and perform a number of other administrative responsibilities, suggesting these employees could be key holders, count and balance cash, and be able to perform overrides when necessary. These have typically been duties carried out by the Store Manager.

It appears that Store Managers will continue to perform some of those responsibilities, in addition to HR and store development.

Meanwhile, working closely with Store Leaders, Apple says the majority of a Schedule Planner's time will be spent planning and creating the weekly schedule for the entire store. Schedule Planners will also identify trends and make resourcing recommendations to improve team and customer experiences.

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Apple Stores at CambridgeSide and Danbury Fair Reopen July 8

Apple this week announced that two of its retail stores, located at CambridgeSide Galleria in Cambridge, Massachusetts and Danbury Fair Mall in Danbury, Connecticut, will reopen Saturday, July 8 at 10:00 a.m. local time. Both locations have been closed for renovations for the past several months.

Apple Store with next-generation design in Brussels, Belgium

Each store has received a makeover based on Apple's next-generation retail design, which typically includes wide, open spaces with some combination of large glass doors, sequoia wood tables and shelves, large video screens for Today at Apple sessions, and light boxes spanning the length of the ceiling.

In February, we reported that the Apple Store at Danbury Fair Mall would also expand into a few neighboring units to accommodate more customers.

All new Apple Stores opened since mid 2015 have been based on the new design language, including flagship-tier locations such as Apple Union Square in San Francisco and Apple World Trade Center in New York City. Apple has also renovated over 30 other stores to reflect the newer aesthetic.

Where possible, the new layout includes some combination of The Avenue, Genius Grove, The Forum, The Plaza, and The Boardroom.

(Thanks, Steven!)

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First Apple Store in Taiwan to Open on July 1

Apple's first retail store in Taiwan will open on Saturday, July 1 at 11:00 a.m., according to Apple's Taiwanese website, which the company has been updating with new details on the store since it was announced.


To celebrate the store's opening, paper-cutting artist Yang Shih-yi will showcase a huge and intricate tree cutout designed to welcome people into the store and highlight a tree as a gathering place theme. The same design currently decorates the boarding protecting the store from sight as construction finishes.

Image via AppleDaily

Apple's Taiwan store is located on the ground floor of the Taipei 101 shopping mall in the Xinyi district, notable because Taipei 101 is the fourth tallest skyscraper in the world. The new store will use the updated design that was first introduced at Apple's flagship San Francisco location, with simple product displays, a repair area, gathering spots, and dedicated areas for "Today at Apple" classes.

Customers can begin signing up for Genius Bar repair appointments and Today at Apple classes starting today.

Apple has opened a total of 495 retail stores across 17 countries, including 270 in the United States since May of 2001. The Taiwan location will mark Apple's 496th retail location.

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Apple Launches ‘Today at Apple’ Classes Around the World

Apple in April announced plans to begin offering "Today at Apple" educational classes at all of its 495 stores around the world, and as of today, the company has launched a new website to allow customers to sign up for the sessions.

More than 4,000 sessions are being offered each day this week across all of Apple's retail stores.


The "Today at Apple" program, which has been in place at Apple's Union Square location since the store opened, offers a range of classes on topics like coding, art, music, design, and photography. There are classes designed for both beginners and more experienced users, as well as classes for all ages, including children.


Most sessions are taught by trained employees known as "Creative Pros," but in select cities, there are classes taught by well-known artists, photographers, and musicians. Session content will vary across different locations, but all 495 of Apple's retail stores are expected to offer "Photo Walks" and "Kids Hour" sessions by May 20.

Today at Apple classes focus on everything from basic iPhone, iPad, and Mac skills to more advanced topics like mixing music on a Mac, editing photos on an iPhone, and drawing on an iPad. There are also "Studio Hours" where customers can bring in personal projects and get help from Apple staff.

Most sessions are an hour in length, with the exception of Studio Hours, which last for an hour and a half.


Apple Store chief Angela Ahrendts says the "Today at Apple" classes are designed to turn Apple locations into a "modern-day town square" where everyone is welcome to "discover a new passion" or take a skill to the next level. "We think it will be a fun and enlightening experience for everyone who joins," she said in a statement when the program was announced.

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Singapore’s First Apple Store Opens May 27

Apple's first retail store in both Singapore and Southeast Asia will open Saturday, May 27 at 10:00 a.m. local time, according to an official opening date recently added to the white facade covering the long-awaited Orchard Road location.


As noted by The Straits Times, workers were seen adding the opening date on the white facade that covers the front of the store at the Knightsbridge shopping complex in downtown Singapore close to midnight on Tuesday night local time. Apple has yet to list the store on its website, but it likely will soon.

Earlier this month, Apple began removing construction barriers around the store, revealing a large mural and 12 smaller pieces of artwork that showcase the Apple logo, a heart, and a little red dot, referencing Apple's love for Singapore. "Little red dot" is a widely known nickname for Singapore, home to over 5 million people.

Apple's plans to open its first retail store in Singapore were revealed by gym chain Pure Fitness, which closed in December 2015 to make space for the Apple Store in its exact location. Apple confirmed the store and began hiring retail employees in November 2015, and construction has been underway over the past year.

The store will open daily from 10 a.m. to 10 p.m. local time. The location will likely feature Apple's next-generation retail design.

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Apple Announces New Piazza Liberty Store in Milan, Italy Opening Soon

Apple today announced that it will soon open a new retail store at Piazza Liberty, or Liberty Square, in Milan, Italy.


As revealed in city planning documents earlier this year, the store will be located entirely below the outdoor amphitheater. The sales floor will be accessible by walking down a staircase situated between two waterfalls that form part of the larger fountain. There will also be an elevator available.

Apple is developing the store in partnership with architecture firm Foster and Partners, who have helped design many of the company's most significant retail spaces around the world and its new Apple Park headquarters.


Apple's retail chief Angela Ahrendts wants Apple Stores to be more of community gathering places, rather than just a place to buy the latest iPhone or iPad. As part of those plans, Apple Piazza Liberty will be an open space for all to "have a break, be with friends, and discover new interests."

The store will feature Apple's next-generation retail design with indoor trees and a large screen for "Today at Apple" sessions and other events.

(Thanks, setteBIT!)

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Many Apple Stores Set to Receive Overnight Makeover on May 16

MacRumors has learned that Apple is planning to quickly refurbish several of its retail stores after closing time on May 16, with the overnight transformations to be completed by the time each store reopens on May 17.


Many older and smaller Apple Stores that have yet to be fully renovated with the company's next-generation retail design will receive new fixtures that mirror the updated look and feel as much as possible, according to a source. It's unclear how many stores will be involved, but we've learned it's a worldwide effort.

Apple plans to replace its existing accessory shelves in each store with what it calls the Avenue, as pictured above, a person familiar with the matter said. Apple will also be adding more "feature bays" to each store for displaying products and accessories, and new stools for the Genius Bar and other seating areas.

Here's how Apple described the Avenue when it opened its flagship Union Square store in San Francisco last year:
“The Avenue,” inspired by the window displays along a boulevard that dynamically change with the season. Avenue walls are interactive themed “windows” where Apple’s products and services come to life, from music, to creativity, apps, photography and more. New “Creative Pros,” Apple experts in creative arts, offer advice and expertise at each of the displays. Customers will also find “Only at Apple” products on the Avenue, a curated collection of third-party accessories.
Apple will significantly reduce the number of accessories it keeps on display on the sales floor, but it will still have ample stock in the back of the store, the person said. A customer interested in purchasing an accessory that isn't readily shelved can simply ask an employee, who will grab it from the back.

Apple has over 35 next-generation retail stores around the world, including locations in Brussels, Dubai, London, Mexico City, New York, Paris, San Francisco, and elsewhere. It has also fully updated and expanded many existing stores with the new look, but those larger renovations usually take several months.

Apple has 460 other retail stores, however, and this quick facelift will bring many of them closer in line with the newer aesthetics.

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