LOS ANGELES — Musician Austin Mahone and digital influencer Jake Paul are among the handful of celebrities who are joining a special 24-hour live stream on Giving Tuesday.
The stream is co-hosted by Shira Lazar, CEO and founder of online media brand What’s Trending, and YouTuber Bart Baker.
All proceeds from the live broadcast, which will take place at musical.ly’s new Los Angeles headquarters, will be donated to the Pablove Foundation, which works to help fight childhood cancer.
What’s Trending is a media company with over 125 million YouTube views to date. Musical.ly, which has over 160 million users, is a video social network for creating, sharing and discovering short videos, and live.ly is its sister app. Read more…