That time Jaden Smith hid a Nike ad in his music video

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Aspiring actor-singer-fashion model Jaden Smith is back again, this time with a full-length music video. But all it takes is about a minute to realize that the camera seems to be in love with Jaden’s brand spanking new, impossible for most to get Nike Mag self-lacing sneakers, the ones inspired by Back to the Future. And while few will ever lay hands on the shoes, it is a nicely timed video to drum up interest in Nike’s other self-lacing sneaker, the Nike HyperAdapt

But wait. Jaden likes to go deeper. Maybe it’s not just a product placement. What’s really going on here? 

Conspiracy theory mode: ON.  Read more…

More about Music, Nike Hyperadapt, Back To The Future, Nike Mag, and Nike