Beats by Dre has released a new BE HEARD ad featuring NBA all-stars LeBron James, Kevin Durant, Draymond Green, and James Harden.
The 30-second spot shows each player listening to the song Seven Nation Army by American rock duo The White Stripes while warming up with Apple's popular Beats Solo3 and Powerbeats3 headphones.
It's possible the ad could be played during the remainder of the 2017 NBA Playoffs, which have now reached the Conference Finals.
James will gear up for the Cleveland Cavaliers in game one of the Eastern Conference Finals against the Boston Celtics tomorrow, while Durant and Green helped the Golden State Warriors rally from a 25-point deficit to defeat the San Antonio Spurs in game one of the Western Conference Finals on Sunday.
Harden's Houston Rockets were eliminated by the Spurs in the Western Conference Semifinals last week.
Apple today debuted a new promotion for some of its older Beats products, dropping prices by as much as $50 depending on the item.
The Beats Solo2 On-Ear Headphones in the Luxe line of colors are available for $149.95, a $50 discount off of the regular $199.95 price. Beats Solo2 Headphones are the previous-generation model without wireless connectivity and Apple's new W1 chip. All Luxe colors are discounted, including Red, Silver, Blue, and Black, but other Solo2 models are not available for a lower price.
Along with the two sets of headphones, Apple is also discounting its Beats Pill+ Portable Speaker, dropping the price from $229.95 to $199.95. The Pill+ is available in Red, Black, and White.
Apple does not say how long the discounts on its Beats products will last, so customers hoping to get a deal on a speaker or a set of headphones should purchase right away. Discounts are also available in Apple's retail stores.