Apple's Beats By Dre brand has teamed up with UNDEFEATED for a new series of products featuring a tiger camouflage design in shades of green, white, and black.
The collaboration includes a new set of UNDEFEATED BeatsX Earphones and a new Beats Pill+ speaker, both of which come in a unique colorway and are available to purchase from Apple's online store.
The BeatsX Earphones, available for $179.95, are black and green with a matching tiger camo carrying case.
The Beats Pill+ Speaker, available for $199, uses the same camo pattern for the speaker mesh, with a black middle section for the control buttons that features prominent UNDEFEATED branding. It ships with an olive green carrying case, an accessory not normally included with a Beats Pill+ speaker.
Apple's Beats by Dre website says the collaboration between the two companies is designed for "the ones dedicated to staying ahead of the game."
Back the underdog. Push boundaries. Take a stand. That's what Beats and UNDEFEATED both believe in, which is why we joined forces for a third time with this must-have collection. Designed for the ones dedicated to staying ahead of the game, this latest collaboration is inspired by UNDEFEATED's unmistakable tiger camouflage and fearless attitude.
Beats by Dre and UNDEFEATED previously teamed up in 2013 to offer limited edition Beats By Dre headphones in the olive green shade UNDEFEATED is known for.
Apple's Beats brand regularly teams up with designers, celebrities, and other companies to create special edition products. Back in July, for example, Apple collaborated with French fashion label Balmain to create special edition Powerbeats and Beats Studio Wireless Headphones in a safari color with metallic gold accents.
For the $30 premium on other Solo3 Headphones, customers who purchase the Third Man Records edition will get a custom carrying case, black-and-yellow 3.5mm braided cable that matches the headphones, and an exclusive flexi-disc featuring The Raconteurs' song "Level." The headphones also feature a few details related to Third Man Records, including the company's logo and stripes on the inside and outside of the headphones, respectively.
Visit the Third Man Store to pre-order the new Beats Solo3 Wireless Headphones today.
Beats by Dre has released a new BE HEARD ad featuring NBA all-stars LeBron James, Kevin Durant, Draymond Green, and James Harden.
The 30-second spot shows each player listening to the song Seven Nation Army by American rock duo The White Stripes while warming up with Apple's popular Beats Solo3 and Powerbeats3 headphones.
It's possible the ad could be played during the remainder of the 2017 NBA Playoffs, which have now reached the Conference Finals.
James will gear up for the Cleveland Cavaliers in game one of the Eastern Conference Finals against the Boston Celtics tomorrow, while Durant and Green helped the Golden State Warriors rally from a 25-point deficit to defeat the San Antonio Spurs in game one of the Western Conference Finals on Sunday.
Harden's Houston Rockets were eliminated by the Spurs in the Western Conference Semifinals last week.
Apple today debuted a new promotion for some of its older Beats products, dropping prices by as much as $50 depending on the item.
The Beats Solo2 On-Ear Headphones in the Luxe line of colors are available for $149.95, a $50 discount off of the regular $199.95 price. Beats Solo2 Headphones are the previous-generation model without wireless connectivity and Apple's new W1 chip. All Luxe colors are discounted, including Red, Silver, Blue, and Black, but other Solo2 models are not available for a lower price.
Along with the two sets of headphones, Apple is also discounting its Beats Pill+ Portable Speaker, dropping the price from $229.95 to $199.95. The Pill+ is available in Red, Black, and White.
Apple does not say how long the discounts on its Beats products will last, so customers hoping to get a deal on a speaker or a set of headphones should purchase right away. Discounts are also available in Apple's retail stores.