Latest Beats Ad Features LeBron James, Kevin Durant, and Other NBA All-Stars

Beats by Dre has released a new BE HEARD ad featuring NBA all-stars LeBron James, Kevin Durant, Draymond Green, and James Harden.


The 30-second spot shows each player listening to the song Seven Nation Army by American rock duo The White Stripes while warming up with Apple's popular Beats Solo3 and Powerbeats3 headphones.

It's possible the ad could be played during the remainder of the 2017 NBA Playoffs, which have now reached the Conference Finals.

James will gear up for the Cleveland Cavaliers in game one of the Eastern Conference Finals against the Boston Celtics tomorrow, while Durant and Green helped the Golden State Warriors rally from a 25-point deficit to defeat the San Antonio Spurs in game one of the Western Conference Finals on Sunday.

Harden's Houston Rockets were eliminated by the Spurs in the Western Conference Semifinals last week.


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Apple Discounts Beats Speakers and Headphones in New Promo

Apple today debuted a new promotion for some of its older Beats products, dropping prices by as much as $50 depending on the item.

The Beats Solo2 On-Ear Headphones in the Luxe line of colors are available for $149.95, a $50 discount off of the regular $199.95 price. Beats Solo2 Headphones are the previous-generation model without wireless connectivity and Apple's new W1 chip. All Luxe colors are discounted, including Red, Silver, Blue, and Black, but other Solo2 models are not available for a lower price.


Apple's lower-priced Beats EP On-Ear Headphones are available for $99.95, $30 off the regular price of $129.95. Also available in Red, Blue, White, and Black, the Beats EP are a newer budget product line that was unveiled in September.


Along with the two sets of headphones, Apple is also discounting its Beats Pill+ Portable Speaker, dropping the price from $229.95 to $199.95. The Pill+ is available in Red, Black, and White.


Apple does not say how long the discounts on its Beats products will last, so customers hoping to get a deal on a speaker or a set of headphones should purchase right away. Discounts are also available in Apple's retail stores.

Related Roundup: Apple Deals
Tags: Beats, Beats by Dre, Beats Pill+

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AirPods Have Captured One-Fourth of Wireless Headphone Spending Since Launching

The wireless headphone market has steadily grown over the past year, new data from research firm Slice Intelligence suggests.

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In the U.S. last month, an estimated 75% of revenue from headphones sold online came from wireless models, up from 50% in December 2015, according to Slice Intelligence. Apple's new AirPods led the way, capturing an estimated 26% share of online revenue in the wireless headphone market since launching on December 13.

AirPods stole the top spot from Beats, which took an estimated 15.4% of online revenue in the wireless headphone market, down from 24.1% between the start of 2015 and December 13. Given it owns Beats, Apple appears to have actually taken nearly 40% of online revenue in the market since launching AirPods.

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Slice Intelligence said wireless headphone spending on AirPods launch day was ten times greater than the pre-holiday average for 2016. December 13 was also the largest single day of online headphone spending last year, according to the research firm, topping Amazon Prime Day, Black Friday, and Cyber Monday.

The research suggests 85% of shoppers who purchased AirPods are male, of which 35% are young millennials. Female buyers tended to skew older, with 38% falling in the baby boomer generation. The gender data is based on 2,871 U.S. online shoppers who purchased AirPods between December 13 and December 31.

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Apple has not disclosed AirPods sales, with CEO Tim Cook only vaguely claiming the wireless headphones have been a "runaway success" amid "a great holiday" period. AirPods remain estimated to ship in 6 weeks in the U.S. as Apple said it is working to fulfill orders as fast as possible.

Slice Intelligence aggregated its data based on anonymized e-receipts from up to 353,926 U.S. online shoppers—the size of the user base varies per chart. But without official figures, it is impossible to determine if the data is accurate—Apple could easily follow up with very different numbers.


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Apple Discounts Beats Pill+ Speaker and Beats EP Headphones

Amid a significant delay of its newest BeatsX headphones, Apple is offering a discount on two other Beats products, the Beats Pill+ Speaker and the Beats EP On-Ear Headphones.

The Beats Pill+ Portable Speaker, which comes in White, Red, and Black, is available for $199, a discount of $30 off the regular $230 price tag. Apple's Beats EP On-Ear Headphones are also discounted by $30, dropping the price from $130 to $100. The Beats EPs are available in Blue, White, Black, and Red.

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Apple's discount is rather unimpressive, as several third-party retailers regularly offer the Beats Pill+ and the Beats EP at that price point or lower. Amazon, for example, has the Beats Pill+ for $200, and Walmart and Best Buy both sell the Beats EP for $100.

Rumors earlier this week suggested Apple's BeatsX wireless headphones, introduced in October, would not ship out for two to three months. Apple confirmed rumors this morning with a website update that lists a February release date for the new earphones.

Originally meant to ship in the fall of 2016, the $149 wireless BeatsX headphones feature the same Apple W1 chip used in the AirPods, which also saw delays. Apple planned to ship AirPods in October, but needed "a little more time" before releasing them.

AirPods finally became available for purchase this morning with delivery dates as soon as next week, but limited supplies caused them to quickly sell out. AirPods purchased now will not ship out to customers until mid-January.

Tag: Beats

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Apple Says BeatsX Earphones Delayed Until February

Apple has updated its website to indicate its all-new BeatsX wireless earphones will be available in February in the United States, Canada, Australia, United Kingdom, and several other countries, after originally saying they would launch in the Fall. Online pre-orders can still not be placed at this time.

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BeatsX earphones feature Bluetooth and the same Apple W1 chip used by AirPods, which launched today, enabling users to pair them by simply powering them on and holding them near an iPhone. Unlike the truly wireless AirPods, the BeatsX have a Flex-Form cable that keeps the earpieces tethered to each other.

BeatsX deliver up to 8 hours of battery life on a single charge. With Fast Fuel, a 5-minute charge gives users 2 hours of playback. An in-line Remote and Mic allows for users to take calls, control music playback, and activate Siri. BeatsX cost $149.95 and come in black or white with a pocket-sized carrying case.

The confirmation comes just a few days after Apple reseller B&H Photo Video said BeatsX earphones would be delayed for at least 2-3 months, which indeed suggested availability in February or March.

Apple released updated Beats Solo3 Wireless and Beats Powerbeats3 Wireless headphones with the Apple W1 chip in September and October respectively.


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Apple Reseller B&H Says BeatsX Earphones Delayed At Least 2-3 Months

beatsxApple's new BeatsX wireless earphones remain listed as "coming this Fall" on its website in the United States, despite just nine days remaining before the first official day of winter in the northern half of the world.

Now, we have reason to believe Apple may miss this target. In an email to a customer this weekend, authorized reseller B&H Photo Video said Apple has informed them shipping will not begin for at least 2-3 months.
This email is being sent in regards to your order for 1 of the Beats by Dr. Dre BeatsX In-Ear Headphones (Black).

We regret to inform you that the manufacturer has informed us that they still do not know when they will begin shipping this item but they do know that it will take at least 2-3 months. We sincerely apologize for any inconvenience this delay has caused you.
If the timeline holds true, BeatsX shipments would not begin until around February or March. Apple could still release BeatsX earphones on its website ahead of time, before providing shipments to B&H Photo Video, but a 2-3 month gap before third-party sales begin would be unusual for an Apple product.

Apple announced the BeatsX at its iPhone 7 event in September alongside its AirPods, which were also delayed beyond their planned late October launch and have yet to become available. Apple pundit John Gruber cited manufacturing issues at scale with AirPods, so perhaps Apple is facing similar issues with BeatsX pairs.

In terms of AirPods, Gruber loosely said he has heard from at least one source who pointed to a launch in the next week or so, although Gruber is not ruling out a launch in January or later. Listen to the latest episode of The Talk Show podcast, where he and guest Glenn Fleishman discuss the topic around the 76:35 mark.

New versions of Beats Solo3 and Powerbeats3 headphones powered by Apple's new W1 chip were released in September and October respectively.

(Thanks, Christian!)

Tags: Beats, BeatsX

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