The Anti-Defamation League was surprised to find its ads appearing on Breitbart

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The Anti-Defamation League has been one of the most outspoken critics of Donald Trump’s appointment of Breitbart chairman Stephen Bannon to a top White House post.

So it came as a surprise to the Jewish anti-bigotry group this week when it discovered that it actually numbered among the far-right news site’s advertisers.

They weren’t the only one. Because many of its digital ads are placed by a third-party network through automated exchanges, the group doesn’t have a direct hand in every online ad transaction. The same goes for other advertisers including Kellogg, which also pulled its ads from the website. Read more…

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Activist’s Twitter campaign prompts advertisers to flee Breitbart

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Several major brands are scrubbing their ads from far-right news outlet Breitbart following pressure from social media users.

A makeshift campaign at the center of the boycott effort called Sleeping Giants claims that more than 20 advertisers have either publicly or privately agreed to remove ads from the site, including Kellogg, U.S. Bank and Warby Parker.

Their decisions come amid renewed backlash against the site prompted by Donald Trump’s recent appointment of Breitbart chairman Stephen Bannon as his chief strategist. Critics say the agitative outlet frequently traffics in racist, misogynist and homophobic content. Read more…

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