Apple today updated its Clips social video creation app for the first time, introducing some minor feature tweaks and improvements.
When using Live Titles, which is designed to allow users to add captions to videos via voice transcription, there's now an option to edit the title by tapping on it.
Clips has also gained a new feature that makes it easier to share content with people who have multiple messaging addresses, suggesting the most frequently used address from the list. A full list of changes is below:
- Tap on Live Title text while playing or paused to edit it
- When sharing to a contact with multiple messaging addresses, Clips suggests the address used most frequently
- Improved stability and reliability when recording video clips and sharing videos that contain certain posters
Introduced back in early April, Clips is an app that aims to make it easy to create short videos that can be shared via Messages and social networking apps like Facebook, Instagram, and Twitter.
Apple's new video editing app Clips, released on April 6, saw between 500,000 and 1 million downloads during its first four days of availability, according to estimates from app analytics firm App Annie that were shared with TechCrunch.
Following its release, Clips climbed to the number 28 spot in the U.S. App Store, but it hasn't managed to attain a higher rank as of yet. In comparison, Apple's Music Memos app, which is aimed at a smaller number of users, reached number 29 during its first day of availability.
Since its release, Clips' App Store ranking has declined. On Thursday, it was number 28, but on Saturday, it dropped to 39 and today it's ranked as the number 53 app. Clips may grow in popularity as it's discovered by iOS users. Apple is featuring it in the App Store and is listed in the "New Apps We Love" section.
"The average user is not yet aware of it," notes Danielle Levitas, Senior Vice President, Research & Professional Services at App Annie. "They'll start to become more aware of it through that network effect as people share these clips in Facebook, in Instagram, in WeChat," she says. Clips does not have its own built in social network, so it will rely on these shares.
Clips, as the name suggests, lets users combine several video clips, images, and photos with voice-based titles, music, filters, and graphics to create enhanced videos that are up to an hour in length.
Videos created with Clips can be shared via the Messages app or shared on various social networks like Instagram and Facebook, but there's no built-in social networking capabilities that could allow the app to compete with apps like Snapchat.
Apple today announced that its social video creation app "Clips," announced last month, will be available on the App Store for iPhone and iPad around 10:00 a.m. Pacific Time today, as reported by Engadget.
Clips lets users combine videos, images, and music into one seamless video that can then be shared through iMessage, Facebook, Instagram, YouTube, and elsewhere. Users can also create animated captions called "Live Titles" using only their voice, and apply effects such as comic book filters, speech bubbles, and shapes.
Here's a quick hands-on video from Scott Stein at CNET:
As noted by The Verge, clips have a familiar square format popularized by Instagram. Individual video clips up to 30 minutes in length can be combined to create up to an hour-long video shareable in 1080p HD.
Clips are created in a square format, and are added to a basic timeline at the bottom of the screen. You can add individual video clips up to 30 minutes long to this timeline; and the total run time of a finished Clips video can be as long as 60 minutes. It’s also created and shared in 1080p HD, if your source video is HD. This is the kind of stuff that makes it much more of a video creation app than a Snapchat competitor.
MacRumors will provide a closer look at Clips when the app launches on the App Store later today.
Among announcements of a new 9.7-inch iPad and red iPhone 7, Apple today has unveiled a new first-party video creation app called "Clips." According to the company, with Clips users will be able to "create expressive videos" with ease on both an iPhone and iPad.
The app lets users combine videos, images, and music into one seamless video that can then be shared through iMessages, and on other social media platforms like Facebook and Instagram.
Users will be able to create animated captions called "Live Titles," and apply effects including comic book filters, speech bubbles, shapes and full-screen animated posters.
“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”
Users can record content directly within Clips, or add in video and photos from the Photo Album. Clips isn't out just yet, but users will be able to get their hands on Apple's new app beginning this April on iOS devices running iOS 10.3.