‘Final Fantasy XV’ has killer product placement

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Before we get started, while nothing you’ll read below has any bearing on Final Fantasy XV‘s main story, some might construe details of a side quest as spoiler territory. So consider this your spoiler warning.

So. There is an entire quest in Final Fantasy XV that worships at the altar of Nissin’s instant ramen noodle snack, Cup Noodles. It is a magical work of product placement that’s so inappropriate and out-of-place that it actually works.

It all starts when you reach the first major city in the game. As you climb out of your car and step out of the car park, a familiar logo comes into view. Read more…

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