Dak Prescott went from draft pick to starting quarterback to rookie phenom in a matter of months. And if there were any doubts about Prescott’s meteoric rise to NFL fan favorite, Cyber Monday just confirmed it.
Prescott’s No. 4 Dallas Cowboys jersey was the No. 1 selling player jersey on sports retail site Fanatics during Cyber Monday. Not just the No. 1 NFL player, but the No. 1 selling jersey across sports, according to Brandon Williams, Fanatics’ director of public relations.
It’s not hard to believe, considering what the Mississippi State grad has done on the field this season.
But there were more storylines from the long Thanksgiving weekend than just online sales. Box-and-mortar stores are fighting to stay relevant, mobile shopping is growing (on some platforms) and shoppers are acting lazier even as their spending increases.
With the numbers crunched, it’s easy to see exactly what came on strong and what fell flat — so here are the winners and losers of the biggest shopping days of the year.
Adobe Digital Insights (ADI) is hard at work tracking online sales numbers throughout the holiday season. With the “Turkey 5” buying bender come and gone (Thanksgiving Day through Cyber Monday), the most intense shopping period is over. Now all that’s left to do is look at the numbers to see just how much everyone spent, and how.
It all started on Thanksgiving Day. With many online retailers kicking off the deals early, consumers took advantage and spent $1.93 billion, an 11.5 percent increase from Turkey Day last year. Read more…
Apple's iPad was one of the five best-selling electronic devices on Cyber Monday yesterday, November 28, according to new data acquired by Adobe and published in a press release last night. Every iPad appears to be taken into account in Adobe's data, but it's likely that the newest iPad Pro models helped fuel sales thanks to a handful of discounts from various retailers, particularly on the 9.7-inch iPad Pro.
Accompanying the iPad in the best-selling category for Cyber Monday this year were Sony's PlayStation 4, Microsoft's Xbox One, Samsung's line of 4K TVs, and Amazon's Fire tablets. In addition, it was noted that Beats by Dre products -- mainly the company's headphones -- were among the items that were most likely to run out of stock.
In total, 2016's online shopping holiday is on track to hit $3.39 billion in estimated spending, which will mark a 10.2 percent increase in comparison to Cyber Monday in 2015. Once all of the numbers come in, this year's Cyber Monday could be "the largest online sales day in history," and it's already surpassed Black Friday spending this year, which sat at $3.34 billion.
“Cyber Monday is on track to be the biggest online shopping day ever, surpassing our forecast by almost $27 million or 0.8 percent,” said Tamara Gaffney, principal analyst, Adobe Digital Insights. “This indicates that consumers still had more appetite for online shopping despite the incredible volume of online sales on Black Friday. Prices are expected to start climbing after today as retailers shift attention to extend the season late into December with quick shipping deals and the option to click and collect in store.”
Apple didn't participate directly in Cyber Monday deals, but the company did run a Black Friday offer this year that granted customers up to $150 worth of gift cards on specific product purchases. Last year, the company didn't offer Black Friday deals, opting to allow third-party retailers like Best Buy and Target to do so instead.
Adobe's full Cyber Monday report can be read here.
As of 10 p.m. ET on Cyber Monday, the Warriors are the top-selling NBA team on sports retail website Fanatics. NBA MVP Steph Curry, the Warriors point guard, is the top-selling NBA jersey on Fanatics for the second Cyber Monday in a row, according to Fanatics Director of Public Relations Brandon Williams.
Even though the Warriors couldn’t win their second NBA title in as many years, it’s not surprising that fans are loading up on Golden State merch. Last year’s squad notched a record 73 wins, and with the offseason signing of Kevin Durant, many are calling the 2016-17 Warriors one of the best teams in NBA history. Read more…
Another year, another disappointing Cyber Monday from Amazon.
Frequent online shoppers and deal hunters alike get excited at the idea of a day filled with internet bargains. But when it comes down to it, most of the deals aren’t big screen TVs and new gadgets; it’s useless crap that nobody wants or needs.
We love the idea of Cyber Monday, but sifting through crap and waiting for deals, a tactic Amazon loves to employ, should be left to the mall.
Your chairs need socks this holiday, too. Just $11.19
This Cyber Monday, as you hide your screen from your boss while searching for the best deals imaginable, do your part to save the world at the same time.
DoneGood, a new browser extension and mobile app, helps you find ethical and sustainable alternatives when you shop for anything online. All you need to do is download the free extension, and when you search for an item (“men’s dress shirts,” for example), DoneGood will pepper your search results with better businesses that support workers’ rights and environmental protection.
To simplify that last part, we’ve put together some of the biggest discounts from a few of the biggest names in the Cyber Monday game. These retailers have been busy all through the holiday season and will doubtlessly continue to be through December and up to the New Year. But they’ve rolled out some of their best deals yet just for today. Read more…
The site monitors millions of Amazon products and alerts you when their prices drop — via email, Twitter, or an RSS feed — so you don’t have to spend the day constantly refreshing your browser in a paranoid state of Cyber Monday FOMO. Read more…
Since the borders between online and real life have become completely blurred, and Cyber Monday now carries arguably as much weight as Black Friday, Walmart is kicking up its promotions another notch and going full-on QVC mode with a live-streamed sales extravaganza.
The live stream, hosted by multiple cheery sales reps touting the retailer’s best deals of the season, has been a trip so far. Viewers are prompted incessantly to type in their feedback, while the hosts are calling to action for purchases at a rate of roughly eight times per minute (estimate). Read more…