Snapchat is doing remarkably well in Australia, new figures released by Snap Inc. show.
For the first time, the company has revealed how many Australians are daily active users on the platform. And it’s a cool 4 million.
According to a 2015 report from Deloitte, Australia has 15 million smartphone users, making the market’s active Snapchat audience a pretty significant one. No wonder we’re getting slapped with all those branded lenses on the daily.
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Demographics-wise, Australia imitates global trends almost identically, with 18-to-24-year-olds dominating the platform at 31 percent and 25-to-34-year-olds coming in a close second at 28 percent. Read more…