No one waits for Cyber Monday to launch the internet’s biggest holiday shopping surge anymore.
We start shopping on Black Friday and don’t stop until our Santa’s bags of holiday goodies are full. But when the online shopping is done, do you ever look back at the choices you made and wonder how many were yours and how many were made by online algorithms? Do you ever look when the online choices are not about holiday gifts?
I have and I’m starting to hate these algorithms.
There is, as I see it, a fundamental flaw in the technology designed to serve up things we might like. They are based entirely on past choices and activities and leave zero room for improvisation and unpredictability. Read more…