AT&T Again Giving New DirecTV Now Subscribers a Free Apple TV

AT&T today announced that it's reactivated a deal offering new DirecTV Now subscribers a free 32GB fourth-generation Apple TV with the purchase of a 3-month prepaid DirecTV Now subscription.

A DirecTV NOW subscription starts at $35 per month for the most basic package, so subscribers will need to pay $105 up front to get the deal. AT&T offered a similar deal back when the service first launched, but the original promotion ended months ago.


To get the free Apple TV, new subscribers will need to sign up for DirecTV now at an AT&T Retail or Authorized Retail Store, or through an AT&T Call Center. The deal is not available online.

While pricing for DirecTV Now starts at $35 for 60 channels, AT&T's other pricing plans include $50 per month for 80+ channels, $60 per month for 100+ channels, and $70 per month for 120+ channels. HBO and Cinemax are also available for an additional $5 each per month.

AT&T says the Apple TV deal will be available while supplies last.


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CBS Content Coming to AT&T’s DirecTV Now Service in the Coming Weeks

AT&T today announced that it's managed to ink a deal with CBS to bring CBS channels to the DirecTV Now streaming service. The deal includes CBS entertainment, sports, and news programming, plus Showtime, The CW, CBS Sports Network, and Pop.


"This is another key milestone in bringing DIRECTV NOW users access to their favorite entertainment, news and sports from all of the major broadcast networks," said Daniel York, senior executive vice president and chief content officer - AT&T Entertainment Group. "As we add more live national and local channels, we know even more people will choose DIRECTV NOW as their go-to streaming service."
Video-on-demand catalogs will be available from CBS, The CW, Pop, and Showtime, and DirecTV Now customers will be able to access live local coverage on close to 25 local CBS and The CW stations in the following areas:

  • New York

  • Los Angeles

  • Chicago

  • Philadelphia

  • Dallas - Ft. Worth

  • San Francisco-Oakland-San Jose

  • Boston

  • Detroit

  • Minneapolis-St. Paul

  • Miami-Ft. Lauderdale

  • Denver

  • Sacramento-Stockton-Modesto, CA

  • Pittsburgh

  • Baltimore


CBS and The CW content will be available in all DirecTV Now packages, which start at $35 per month. Pop will be included in the "Just Right" and higher tier, while CBS Sports Network will be available with the "Go Big" plan. Showtime can be added to any plan for $8 per month. According to AT&T, the new content will be rolling out "in the coming weeks."

AT&T also plans to add 30 additional ABC, FOX, and NBC affiliates on DirecTV Now in the near future, bringing the total to more than 170 live local channels in over 80 metro areas. Some DirecTV Now customers have also begun receiving beta invites for the cloud DVR feature that is being added to the service this fall.


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AT&T’s DirecTV Now to Gain Cloud DVR and Revamped User Interface

AT&T today announced plans to unveil a next-generation video platform this fall, which will be introduced first to DirecTV Now customers later this summer.

As part of a beta test for the platform, DirecTV Now subscribers will gain access to a cloud DVR feature, which will allow them to record and access their shows from anywhere. A wide selection of live channels will be able to be recorded, with 4K and HD video quality.


"We all want easy and quick access to our content, regardless of where, when or on what device we watch it," said David Christopher, chief marketing officer, AT&T Entertainment Group. "By developing for a single video platform, we'll deliver new features and platform innovations in a faster, more efficient way. And it will be simple and consistent wherever you watch--TV, phone or tablet."
AT&T also plans to introduce a whole new interface for the video platform, which will provide a "consistent look and feel" across all of the company's consumer video services. DirecTV testers will be able to provide AT&T with feedback on the new design.

Eventually, the next-generation video platform is expected to support features like live TV pausing and parental controls, expected later this year, and user profiles, offline watching (download and go), and 4K HDR are planned for 2018.

According to AT&T, beta testing for the video platform will begin in the summer, and select DirecTV Now customers will receive invites to test the features.


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AT&T’s New DirecTV Now Loyalty Promo Includes Free HBO for 12 Months or $5 Off for 6 Months

AT&T today announced a new loyalty reward for its DirecTV Now subscribers, offering free HBO for 12 months or $5 off for six months.

All existing customers with active DirecTV Now accounts that were created before March 6, 2017 can claim the loyalty reward. Customers with the "Go Big" and "Gotta Have It" plans will get 12 months of free HBO, while customers with the "Live a Little" and "Just Right" plans will get the $5 off reward.

Customers eligible for the HBO reward will be able to use their DirecTV Now login information to access HBOGo, and the HBO subscription will be listed in their Payment History as a $0 charge. Those who already have an HBO subscription will be automatically credited during the 12-month duration of the promotion.


Because the HBO add-on is priced at $5 per month, customers with the smaller plans can use their $5 credit to get free HBO access for six months.

DirecTV Now subscribers are receiving emails about the promotion starting this afternoon.
You're getting HBO included with your existing package through March 7, 2018. You literally don't need to do a single thing other than enjoy all of HBO with unlimited access to the most entertaining movies, addictive series, family favorites and more.

Why now? Why you?

Simply put, we want to thank you for being one of our most valuable customers and coming on this unprecedented journey with us. We're dedicated to making DIRECTV NOW the best streaming entertainment product in the industry, and because of you, we're on our way. So go on, keep enjoying the huge library of the best entertainment with unlimited access to all of HBO--anytime, anywhere. Want more deets? Check out our FAQ."
HBO access will be granted automatically to eligible accounts, but it may take a few hours for accounts to be updated.

Introduced in November of 2016, DirecTV Now is AT&T's DirecTV-branded streaming television service, which includes various channel bundles at prices ranging from $35 to $70.

The cheapest "Live a Little" $35 per month plan offers 60+ channels, while the biggest "Gotta Have It" package, priced at $70 per month, offers 120+ channels.


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‘DirecTV NOW’ Launches on the iOS and Apple TV App Stores

Two days after the initial announcement, AT&T's new streaming television service DirecTV Now has officially launched on the iOS and Apple TV App Stores as a free initial download. The service will allow customers to stream and subscribe to various channel bundles that range in price from $35 to $70, "with no commitments, no equipment, and no installers."

Specifically, the bundles start with 60+ channels ($35/month), 80+ channels ($50/month), 100+ channels ($60/month), and 120+ channels ($70/month). A seven day free trial is available for customers to check out any of the packages, and a limited time offer is knocking down the price of the 100+ channel bundle to $35 to entice new users into subscribing. Premium channels, like HBO and Cinemax, can be added onto any package at $5 per channel.

directv-now-launch
DIRECTV NOW lets you stream top live channels and thousands of On Demand movies and shows instantly upon sign-up. It¹s hassle-free TV, with no commitments, no equipment, and no installers. Watch your favorite shows on your favorite devices. Start on one device, pause, and continue watching on another. Missed the first part of your favorite show that started airing 10 minutes ago? No worries! Restart your show from the beginning. Enjoy TV freedom with DIRECTV NOW.
AT&T is offering new subscribers a free Apple TV if they purchase three months of pre-paid DirecTV NOW. The new streaming service is also available to watch on the web, and on Android and Amazon devices. The company promises a seamless viewing ecosystem across all of a user's devices, so they can pause a show and pick it up on any smartphone, tablet, or web browser that supports DirecTV NOW.


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