AT&T Announces City-Specific Offers for Free DirecTV Now, Internet, and BOGO iPhones

AT&T today announced a series of deals launching this Thursday, March 1 that will be available only for customers in New York, Chicago, and Los Angeles. The offers vary from city to city, and the carrier noted that each one will last for a "limited time" only.

The city-specific deals are debuting alongside the launch of AT&T's new Unlimited Plus Enhanced and Unlimited Choice Enhanced plans, and most of them tie in with the new plans. Users everywhere in the United States will be able to sign up for one of the new Unlimited plans, but AT&T is launching offers for three select cities -- "tailored" to its customers in each -- as a way to encourage sign ups for the plans in these locations.

AT&T detailed some information on each plan, seen in the quote below, and there's a new support article on with a deeper breakdown. One of the major new updates comes to the Unlimited Plus plan, which is $80 for the first line, down from the current price of $90, and now comes with 15GB of hotspot data, an increase from 10GB. The carrier is also offering a $15 loyalty video credit applicable to DirecTV, U-Verse, or DirecTV Now.
On AT&T Unlimited Plus Enhanced the first line starts at only $80, and you’ll get 15GB of mobile hotspot data per line on the plan. And on AT&T Unlimited Choice Enhanced unlimited 4G LTE data is only $40 a line when you have 4 lines.

These enhanced wireless plans come with a $15 loyalty credit towards applicable AT&T video services
Regarding the city-specific offers, New York users will get one year of DirecTV Now for free when switching to either of the new Unlimited plans. The offer is valid for both new and existing DirecTV Now customers and will be given in the form of a $35/month video credit over the course of 12 months, which pays entirely for DirecTV Now's basic "Live a Little" package. If users want more channels, they can switch to a larger package and put the $35 credit towards it.

As usual, the credits will start within two bill cycles, and New York users will automatically be charged at full price when DirecTV Now renews after one year, but they can cancel beforehand. AT&T is also still offering new DirecTV Now customers a chance to get a free 32GB Apple TV 4K when they prepay for three months of DirecTV Now at $105.

In Chicago, those who switch from any wireless competitor to one of AT&T's new Unlimited plans will get free home internet on plans up to 50 Mbps "for life." Similar to the New York offer, this will come in the form of a $30 monthly internet credit to pay for a 50 Mbps plan, which can be applied to a higher speed internet tier if desired. The "for life" qualification pertains to users who maintain a qualifying service on AT&T's new Unlimited plan, alongside a matching eligible service address in Chicago.

Lastly, those in Los Angeles will have a more traditional buy one, get one offer on "the latest smartphones," including iPhone X. AT&T said that Los Angeles residents can purchase a 64GB iPhone X and get another for free when both are purchased on AT&T Next, and a new line is added with eligible wireless service.

AT&T's description for each offer notes that more details will be coming soon at If you want to read more of the fine print for each city's deal, head over to the press release and scroll down to the bottom. For more discounts and offers, visit our full Deals Roundup.

Related Roundup: Apple Deals

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DirecTV Now Sweetens Deal: Prepay Three Months of Service for $105 and Get a Free 32GB Apple TV 4K

DirecTV Now has updated its Apple TV 4K deal today with an even lower price point: if you prepay for just three months of the streaming TV service for a total of about $105, you'll get the 32GB Apple TV 4K for free. The deal is an improvement on the original DirecTV Now offer of prepaying for four months of the $35/month service (that's the entry price point), which ended up costing $140 for the 32GB Apple TV 4K.

This makes DirecTV Now's deal the best sale price currently available online for the Apple TV 4K, with the $105 price tag up to $75 cheaper than the device's current going rate of about $170 to $180 at retailers like B&H Photo and Best Buy. You could also opt for the higher cost packages of DirecTV Now when prepaying for three months, with the service increasing to $50/month, $60/month, and $70/month for additional channels.

Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Once ordered, the Apple TV 4K arrives in the mail within a few weeks, and if you don't want to continue to pay for DirecTV Now at the end of the three month prepaid period, you can cancel it before you're billed again and keep the Apple TV 4K. The offer is limited to new DirecTV Now subscribers in the United States, but existing customers can take advantage of it by using a different email address. There's also a limit of one offer per DirecTV Now account and two per shipping address.

Below you'll find more of the fine print on the refined deal:
4K Apple TV (32 GB): Must prepay first three months of service at full price. Online orders will be shipped via FedEx ground to address provided. Allow 2-3 weeks for delivery. Offer limited to 1 per DIRECTV NOW account; 2 per shipping address. Not combinable with select offers. 4K HD not available with DIRECTV NOW.
The company notes on the updated page for the deal that it is a limited time offer and "won't last," suggesting that it could return to the normal four months of prepaid service fairly soon. If you're interested, head over to DirecTV Now's landing page for the deal, click "Redeem & Stream," and make sure to add the free Apple TV 4K to your plan during the sign-up process.

For more information on discounts happening this week, visit our Deals Roundup.

Related Roundups: Apple TV, Apple Deals
Buyer's Guide: Apple TV (Buy Now)

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DirecTV Now’s Revamped Interface and Cloud DVR Features to Debut This Spring

During its fourth quarter earnings report this afternoon, AT&T shared release details (via Engadget) for its next-generation DirecTV Now video streaming platform, which will be a major revamp of the existing service.

When the update rolls out this spring, DirecTV Now subscribers will gain access to a new cloud DVR feature, allowing them to record and access their shows from anywhere.

DirecTV Now will also be gaining an entirely new interface to provide a "consistent look and feel" across all of the company's consumer video services, and subscribers will be able to stream to one additional device concurrently.

DirecTV Now subscribers have had access to the cloud DVR features in a beta capacity since late 2017, but it will be launching officially in the spring.

AT&T said in December that additional features are planned for DirecTV Now, including support for 4K video, individual profiles, and more on-demand titles.

According to AT&T, DirecTV Now has a total of 1.2 million subscribers, with the company gaining 368,000 new subscribers during the fourth quarter of 2017.

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DirecTV Now Reaches 1M Subscribers While AT&T Continues to Promise DVR, 4K, and More Coming in 2018

AT&T this morning announced that its over-the-top streaming service DirecTV Now has surpassed the one million subscriber mark, with the milestone coming in just a little bit over a year since the service launched on November 30, 2016. DirecTV Now originally debuted only on iOS and Apple TV devices, and continues to promote the Apple TV in offers where new subscribers can pay for four months of service upfront ($140) and get an all-new 32GB Apple TV 4K ($180) for free.

In comparison, Sling TV is said to still sit at the top of the OTT streaming service bundle market with about 1.7 million subscribers as of Q3 2017. Around this time, Sling TV was followed by PlayStation Vue (455,000 subscribers), YouTube TV (325,000), Hulu with Live TV (150,000), and FuboTV (100,000), according to research firm Guggenheim Securities (via Variety). At the end of the same quarter this year, AT&T reported about 787,000 people had signed up for DirecTV Now, which has now grown to more than one million in just over two months.

"This milestone is an incredible testament to the thousands of hours many people spent working to bring this product online and continually improving it during the past year," said David Christopher, president, AT&T Entertainment Group. "We're thrilled so many customers have come to love DIRECTV NOW and can't wait to bring them a host of new features in 2018."

"To reach 1 million subscribers is an important benchmark for any OTT video service, but to go from zero to 1 million subscribers so quickly is quite an achievement," said Brett Sappington, senior director of Research, Parks Associates.
As it celebrates the milestone, AT&T also looked forward into the New Year and listed a few upcoming features coming to the service in 2018. According to the company, subscribers can expect the following features to be added to DirecTV Now sometime next year:
- A DVR in the cloud to record your shows and access virtually anywhere
- 4K Ultra High Definition (UHD) quality video
- Capacity for more than 35,000 titles on demand
- Individual profiles
- Adding an additional concurrent stream
- More……surprises!
One of the most-requested additions to DirecTV Now is a cloud-based DVR for recording and storing shows to watch later, and AT&T originally stated that the DVR would be launching in fall 2017. The DVR has been in beta for weeks now, so it appears that AT&T is still fine-tuning the experience ahead of the wide launch next year. It's not clear if all of the new features will debut at once, but besides the DVR subscribers can expect an overhauled user interface, 4K video, expanded on demand options, and more.

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‘DirecTV Now’ Offering Free 32GB Apple TV 4K When Signing Up for 4-Month Service at $140

With DirecTV Now's latest offer, if you sign up for four months of the streaming TV service at an upfront cost of around $140, you'll get the 32GB Apple TV 4K for free. DirecTV Now starts at $35/month for the "Live a Little" package, which adds up to $140 for four months of service (without any additions like HBO or Showtime). Higher tiers increase to $50/month, $60/month, and $70/month with more channels added to each.

If you opt for the lowest tier, you can get Apple's latest Apple TV 4K device for just $140, which is $40 cheaper than its traditional price point of $180 at Apple and other retailers. If you take advantage of the savings and eventually decide you don't want to continue paying for DirecTV Now, you can cancel the service at any time on the company's website.

The sale is for new customers signing up to DirecTV Now, but existing subscribers can likely use another email and credit card combination to get the free Apple TV 4K. The offer will last through the end of 2017, requires a credit card or PayPal payment, and will see the Apple TV 4K delivered in around three weeks from the order date.

Here's more of the fine print, which also mentions that DirecTV Now does not currently support 4K HDR content streaming:
4K Apple TV (32 GB): Must prepay first four months of service at full price. Non-refundable. Online orders will be shipped via FedEx ground to address provided at point of sale. Allow 2-3 weeks for delivery. Offer limited to 1 per DIRECTV NOW account; 2 per household. Not combinable with select offers. 4k HD not avail. w/DIRECTV NOW.
To get started, visit DirecTV Now's website, click "Start your free trial now," and on the fourth step of the sign-up process you'll encounter the "Special Offer" section with mention of the Apple TV 4K deal. When you're done, be sure to head over to our Deals Roundup and Black Friday Roundup to catch up on all of the latest sales as we head into Black Friday.

Related Roundups: Apple TV, Apple Deals
Buyer's Guide: Apple TV (Buy Now)

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AT&T Again Giving New DirecTV Now Subscribers a Free Apple TV

AT&T today announced that it's reactivated a deal offering new DirecTV Now subscribers a free 32GB fourth-generation Apple TV with the purchase of a 3-month prepaid DirecTV Now subscription.

A DirecTV NOW subscription starts at $35 per month for the most basic package, so subscribers will need to pay $105 up front to get the deal. AT&T offered a similar deal back when the service first launched, but the original promotion ended months ago.

To get the free Apple TV, new subscribers will need to sign up for DirecTV now at an AT&T Retail or Authorized Retail Store, or through an AT&T Call Center. The deal is not available online.

While pricing for DirecTV Now starts at $35 for 60 channels, AT&T's other pricing plans include $50 per month for 80+ channels, $60 per month for 100+ channels, and $70 per month for 120+ channels. HBO and Cinemax are also available for an additional $5 each per month.

AT&T says the Apple TV deal will be available while supplies last.

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CBS Content Coming to AT&T’s DirecTV Now Service in the Coming Weeks

AT&T today announced that it's managed to ink a deal with CBS to bring CBS channels to the DirecTV Now streaming service. The deal includes CBS entertainment, sports, and news programming, plus Showtime, The CW, CBS Sports Network, and Pop.

"This is another key milestone in bringing DIRECTV NOW users access to their favorite entertainment, news and sports from all of the major broadcast networks," said Daniel York, senior executive vice president and chief content officer - AT&T Entertainment Group. "As we add more live national and local channels, we know even more people will choose DIRECTV NOW as their go-to streaming service."
Video-on-demand catalogs will be available from CBS, The CW, Pop, and Showtime, and DirecTV Now customers will be able to access live local coverage on close to 25 local CBS and The CW stations in the following areas:

  • New York

  • Los Angeles

  • Chicago

  • Philadelphia

  • Dallas - Ft. Worth

  • San Francisco-Oakland-San Jose

  • Boston

  • Detroit

  • Minneapolis-St. Paul

  • Miami-Ft. Lauderdale

  • Denver

  • Sacramento-Stockton-Modesto, CA

  • Pittsburgh

  • Baltimore

CBS and The CW content will be available in all DirecTV Now packages, which start at $35 per month. Pop will be included in the "Just Right" and higher tier, while CBS Sports Network will be available with the "Go Big" plan. Showtime can be added to any plan for $8 per month. According to AT&T, the new content will be rolling out "in the coming weeks."

AT&T also plans to add 30 additional ABC, FOX, and NBC affiliates on DirecTV Now in the near future, bringing the total to more than 170 live local channels in over 80 metro areas. Some DirecTV Now customers have also begun receiving beta invites for the cloud DVR feature that is being added to the service this fall.

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AT&T’s DirecTV Now to Gain Cloud DVR and Revamped User Interface

AT&T today announced plans to unveil a next-generation video platform this fall, which will be introduced first to DirecTV Now customers later this summer.

As part of a beta test for the platform, DirecTV Now subscribers will gain access to a cloud DVR feature, which will allow them to record and access their shows from anywhere. A wide selection of live channels will be able to be recorded, with 4K and HD video quality.

"We all want easy and quick access to our content, regardless of where, when or on what device we watch it," said David Christopher, chief marketing officer, AT&T Entertainment Group. "By developing for a single video platform, we'll deliver new features and platform innovations in a faster, more efficient way. And it will be simple and consistent wherever you watch--TV, phone or tablet."
AT&T also plans to introduce a whole new interface for the video platform, which will provide a "consistent look and feel" across all of the company's consumer video services. DirecTV testers will be able to provide AT&T with feedback on the new design.

Eventually, the next-generation video platform is expected to support features like live TV pausing and parental controls, expected later this year, and user profiles, offline watching (download and go), and 4K HDR are planned for 2018.

According to AT&T, beta testing for the video platform will begin in the summer, and select DirecTV Now customers will receive invites to test the features.

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AT&T’s New DirecTV Now Loyalty Promo Includes Free HBO for 12 Months or $5 Off for 6 Months

AT&T today announced a new loyalty reward for its DirecTV Now subscribers, offering free HBO for 12 months or $5 off for six months.

All existing customers with active DirecTV Now accounts that were created before March 6, 2017 can claim the loyalty reward. Customers with the "Go Big" and "Gotta Have It" plans will get 12 months of free HBO, while customers with the "Live a Little" and "Just Right" plans will get the $5 off reward.

Customers eligible for the HBO reward will be able to use their DirecTV Now login information to access HBOGo, and the HBO subscription will be listed in their Payment History as a $0 charge. Those who already have an HBO subscription will be automatically credited during the 12-month duration of the promotion.

Because the HBO add-on is priced at $5 per month, customers with the smaller plans can use their $5 credit to get free HBO access for six months.

DirecTV Now subscribers are receiving emails about the promotion starting this afternoon.
You're getting HBO included with your existing package through March 7, 2018. You literally don't need to do a single thing other than enjoy all of HBO with unlimited access to the most entertaining movies, addictive series, family favorites and more.

Why now? Why you?

Simply put, we want to thank you for being one of our most valuable customers and coming on this unprecedented journey with us. We're dedicated to making DIRECTV NOW the best streaming entertainment product in the industry, and because of you, we're on our way. So go on, keep enjoying the huge library of the best entertainment with unlimited access to all of HBO--anytime, anywhere. Want more deets? Check out our FAQ."
HBO access will be granted automatically to eligible accounts, but it may take a few hours for accounts to be updated.

Introduced in November of 2016, DirecTV Now is AT&T's DirecTV-branded streaming television service, which includes various channel bundles at prices ranging from $35 to $70.

The cheapest "Live a Little" $35 per month plan offers 60+ channels, while the biggest "Gotta Have It" package, priced at $70 per month, offers 120+ channels.

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‘DirecTV NOW’ Launches on the iOS and Apple TV App Stores

Two days after the initial announcement, AT&T's new streaming television service DirecTV Now has officially launched on the iOS and Apple TV App Stores as a free initial download. The service will allow customers to stream and subscribe to various channel bundles that range in price from $35 to $70, "with no commitments, no equipment, and no installers."

Specifically, the bundles start with 60+ channels ($35/month), 80+ channels ($50/month), 100+ channels ($60/month), and 120+ channels ($70/month). A seven day free trial is available for customers to check out any of the packages, and a limited time offer is knocking down the price of the 100+ channel bundle to $35 to entice new users into subscribing. Premium channels, like HBO and Cinemax, can be added onto any package at $5 per channel.

DIRECTV NOW lets you stream top live channels and thousands of On Demand movies and shows instantly upon sign-up. It¹s hassle-free TV, with no commitments, no equipment, and no installers. Watch your favorite shows on your favorite devices. Start on one device, pause, and continue watching on another. Missed the first part of your favorite show that started airing 10 minutes ago? No worries! Restart your show from the beginning. Enjoy TV freedom with DIRECTV NOW.
AT&T is offering new subscribers a free Apple TV if they purchase three months of pre-paid DirecTV NOW. The new streaming service is also available to watch on the web, and on Android and Amazon devices. The company promises a seamless viewing ecosystem across all of a user's devices, so they can pause a show and pick it up on any smartphone, tablet, or web browser that supports DirecTV NOW.

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