He doesn’t always change career paths, but when he does, he prefers to join a tech startup.
After Dos Equis blasted him to Mars last spring to make room for a younger pitch man, former “most interesting man in the world” Jonathan Goldsmith has made his grand return to advertising with a new gig selling wi-fi routers.
In an ad for hardware maker Luma, the debonair actor sports hip glasses and a skinny tie as he rants about how “weak-ass wi-fi” is an affront to human rights.
“Yeah, it’s me. The guy from those ads you liked a lot,” he says to the camera. “Turns out I’m a real person.” Read more…