The ad was created by Apple environment lead Lisa Jackson and her team to mark Apple's attendance at Sustainable Brands 2017, a Detroit conference for business leaders committed to brand value creation through sustainability.
Sarah Chandler, Apple's Director of Operations and Environmental Initiatives, was in Detroit to speak at the event, where she talked about Apple's latest pledge to achieve a closed-loop supply chain. Chandler works under Lisa Jackson and is responsible for Apple's effort to use greener materials, conserve finite resources, and reduce the environmental impact of the company's supply chain.
Apple first announced its goal to use 100 percent recycled materials for products ahead of Earth Day, with the publishing of its 2017 Environmental Responsibility Report. Apple's eventual goal is to stop mining the earth for rare minerals and metals by focusing more heavily on recycled products.
"We're actually doing something we rarely do, which is announce a goal before we've figured out how to do it," Lisa Jackson said in April. "So we're a little nervous, but we also think it's really important, because as a sector we believe it's where technology should be going."
Liam, the robot featured in today's extra Earth Day video, will play an important role helping Apple reach its goal. Apple plans to double down on technologies like Liam, as well as put more effort into emphasizing its Apple Renew recycling program.
Apple has uploaded four videos to its YouTube channel ahead of Earth Day on April 22, with each providing a crash course on environmental topics.
In the solar farm video, Apple's environmental chief Lisa Jackson gives a crash course on how the company's 40-megawatt solar farms in China produce enough electricity for all of its offices and retail stores in the country, while leftover energy that reaches the ground grows the grass underneath to feed yaks.
In the zero waste video, Apple explains how none of its 14 final assembly facilities in China send any waste to landfills. The humorous video shows how the zero waste achievement supposedly started when Apple employee John Reynolds in iPhone Product Operations visited a factory in Guanlan, China.
In the third video, Apple's head of environmental technologies Rob Guzzo and toxicology expert Art Fong explain how the company makes about 30 gallons worth of human sweat every year in order to ensure the Apple Watch and other products are to safe to use in contact with your skin while working out.
In the fourth video, Apple's vice president of real estate Dan Whisenhunt explains how the company's new Apple Park campus has one of the world's largest naturally ventilated buildings. The building uses outside air and water to cool itself naturally, reducing its cooling load by 35 percent a year.
Ahead of Earth Day, Apple is debuting a new Activity Challenge for Apple Watch owners, which will become available in the Activity app on the iPhone when Thursday, April 20 rolls around.
Apple is challenging Apple Watch owners to complete a 30 minute outdoor exercise activity on Earth Day, which is Saturday, April 22. For finishing the challenge, Apple Watch owners will be rewarded with an exclusive Earth Day award and stickers that can be used in the Messages app.
Get outside and celebrate Earth Day on April 22 and earn this award. Go for a walk, run, cycle, wheelchair, or swim workout of 30 minutes or more in the Workout app or in any third party app that writes these workouts to Health. You will also earn special stickers for Messages.
This is the third public Apple Watch challenge Apple has debuted since the Apple Watch launched in 2015. On Thanksgiving, Apple challenged Apple Watch owners to run 3.1 miles as part of a Thanksgiving Day Challenge, and on New Year's, Apple encouraged Apple Watch owners to "Ring In The New Year" by closing all three Activity rings each day for a week in January.
Earth Day Challenge stickers in Messages
In honor of Earth Day, Apple employees are also transitioning to green shirts starting on April 20, and Apple will decorate its retail stores around the world with special logos that feature a green leaf accent.
In honor of Earth Day, which takes place on Saturday, April 22, Apple employees will transition from their standard blue shirts to green Earth Day shirts starting on Thursday, April 20.
Apple also celebrates Earth Day by updating the logos on its retail stores around the world, adding a green leaf accent to the traditional white Apple. Earth Day represents one of the few days a year Apple alters its logo.
Apple often uses Earth Day as a way to highlight its environmental efforts and reaffirm its commitment to recycling, renewable energy, and other initiatives. According to a recent interview with Apple's VP of Environment, Policy, and Social Initiatives Lisa Jackson, 96 percent of the energy Apple uses around the world now comes from renewable sources like wind and solar.
Last year, Apple released a host of earth-inspired Apple Music playlists, launched a "Siri and Liam" ad outlining its recycling practices, and launched an "Apps for Earth" promotion, with proceeds donated to the World Wildlife Fund. Similar promotions could take place this year, with announcements coming this week ahead of April 22.