If all goes to plan, Amazon might be the messiest tech story of 2017

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If the hype is to be believed, Amazon will be targeting Australia from Sept. 2017 with extreme prejudice.

“We are going to destroy the retail environment in Australia,” an Amazon staff member is reported to have said, according to the Australian Financial Review

As further indication of its intentions, there were numerous reports Wednesday the company has local trademarks pending across a variety of products, including its home assistant Amazon Echo.

While Australians can already shop on Amazon, spending about A$500 to A$700 million according to research published in August by Citi, international shipping rates and wait times can be a deterrent.  Read more…

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