"We'll be back," the page reads, which is Apple's standard message when its website is being updated with new products and information. However, the downtime could also be nothing more than routine maintenance.
For over a decade, Apple has offered an annual Back to School promotion, offering K-12 and college or university students, parents of students, and educators incentives, such as a free pair of Beats headphones or an Apple Store gift card valued up to $100, with the purchase of a qualifying Mac, iPhone, or iPad.
Since 2006, Apple has launched its Back to School promotion in the United States and Canada as early as May 25, and as late as July 23. The promotion is usually extended to several European countries such as France, Germany, and Italy on either the same day, or no more than a few weeks later.
These have been the promotion's exact kickoff dates each year in North America:
• 2016: June 2
• 2015: July 23
• 2014: July 1
• 2013: July 2
• 2012: June 11
• 2011: June 16
• 2010: May 25
• 2009: May 27
• 2008: June 3
• 2007: June 5
• 2006: June 5
Apple's Back to School promotion is highly anticipated because it's one of the few times a year that Apple offers deals to customers, and many hold off on summer purchases until the event begins. Apple offered free Beats headphones in 2016 and 2015, free Apple Store gift cards in 2014, and free iTunes gift cards in 2013.
Apple launched a Back to Uni promotion in Australia and New Zealand in February, offering a free Apple Store gift card valued between $70 and $100 with the purchase of a qualifying new Mac or iPad Pro.
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