Apple’s Mac Shipments Down in Q3 2017 Amid Continuing PC Market Decline

Amid an ongoing decline in worldwide PC shipments, Apple's Mac shipments also experienced a decline in the third quarter of 2017 according to new PC shipping estimates shared this afternoon by Gartner. In Q3 2017, Apple shipped an estimated 4.6 million Macs worldwide, down from 4.89 million in the year-ago quarter, marking a 5.6 percent decline in growth.

Apple's market share for the quarter comes in at 6.9 percent, down from 7 percent in the third quarter of 2016. Apple was ranked the number five worldwide PC vendor after HP, Lenovo, Dell, and Asus. Apple was also the number five worldwide PC vendor in 3Q 2016, but the company has dropped from number four since Q2 2017.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q17 (Thousands of Units)

Aside from HP, all PC vendors saw a drop in shipments. HP shipped an estimated 14.6 million PCs during the quarter for 4.4 growth and 21.8 percent market share, while Lenovo shipped an estimated 14.4 million PCs for 21.4 percent market share. Dell shipped an estimated 10 million PCs for 15.2 percent market share, while Asus shipped 4.9 million PCs for 7.7 percent market share. Acer trailed after Apple with 4.3 million PCs shipped and 6.5 percent market share.

According to Gartner, ongoing DRAM shortages worsened during the third quarter of 2017, impacting sales and leading to an overall PC shipment decline of 3.6 percent. Worldwide PC shipments totaled 67 million across vendors, down from 69.5 million in Q3 2016, marking 12 consecutive quarters of declining PC shipments.
"The component price hike impacted the consumer PC market as most vendors generally pass the price hike on to consumers, rather than absorbing the cost themselves," Ms. Kitagawa said. "We expect the DRAM shortage to continue to the end of 2018, but it will not be reflected in the final PC prices immediately."
Apple's U.S. numbers mirror its worldwide numbers. In the United States, Apple shipped an estimated 1.9 million Macs, a 7.6 percent decline from the 2 million shipped in Q3 2016.

Gartner's Preliminary U.S. Vendor Unit Shipment Estimates for 3Q17 (Thousands of Units)

U.S. PC shipments totaled 14.7 million units during the quarter, down from 16.4 million for an overall decline of 10.3 percent. Apple was ranked the number three PC vendor in the United States with 12.8 percent market share. HP and Dell both beat out Apple with shipments of 4.7 and 3.8 million PCs, respectively.

Apple's Market Share Trend: 1Q06–3Q17 (Gartner)

IDC also released its own shipment estimates this afternoon, noting a smaller 0.5 percent decline in overall worldwide PC shipments. IDC's worldwide shipping estimates are quite a bit different than Gartner's this quarter, with IDC estimating worldwide Mac shipments of 4.9 million, up slightly from 4.89 million in the year-ago quarter for a growth increase of 0.3 percent.

IDC ranks Apple as the number four PC vendor, above ASUS and below HP, Lenovo, and Dell. IDC and Gartner's data often varies due to the different ways each firm makes its shipment calculations.

It's important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner estimated shipments of 4.95 million Macs, but the actual number was 4.89 million.

Apple last refreshed its Mac notebook and iMac lineup in June of 2017, and the company has plans to release a new iMac Pro in December, which could lead to an uptick in shipments if it proves popular with pro users.

Tags: IDC, Gartner

Discuss this article in our forums

Apple’s Mac Sales Stagnant in Q2 2017 Amid Continuing Worldwide PC Market Decline

Apple's Mac sales remained stagnant in the second quarter of 2017 compared to the year-ago quarter, according to new PC shipping estimates shared today by Gartner.

During the quarter, Apple shipped an estimated 4.24 million Macs worldwide, down from 4.26 million in the second quarter of 2016, for an estimated decline in growth of -0.4 percent. While sales were down slightly, market share was up. Apple held 6.9 percent of the market during the quarter, up from 6.7 percent a year ago. Apple is estimated to be the number four PC vendor in the world, edging out Asus, the company that held that position this time last year.

HP and Dell, the number one and number three worldwide PC vendors, respectively, saw shipment growth during the quarter. HP shipped an estimated 12.7 million PCs for 10.8 percent of the market (3.3 percent growth) while Dell shipped an estimated 9.6 million PCs for 15.6 percent of the market (1.4 percent growth). Lenovo, once the number one worldwide PC vendor, is now in second place after sales dropped from 13.3 million in Q2 2016 to 12.2 million in Q2 2017. Lenovo now holds 19.9 percent of the market and saw a -8.4 percent dip in growth.


Asus and Acer, the number five and six worldwide PC vendors, also saw PC sales fall significantly. Asus shipped 4 million PCs during the quarter, down from 4.5 million for -10.3 percent growth, while Acer shipped 3.9 million, down from 4.4 million for -12.5 percent growth.

According to Gartner, overall worldwide PC shipments totaled 61.1 million units in Q2 2017, a 4.3 percent decline compared to Q2 2016.
"Higher PC prices due to the impact of component shortages for DRAM, solid state drives (SSDs) and LCD panels had a pronounced negative impact on PC demand in the second quarter of 2017," said Mikako Kitagawa, principal analyst at Gartner "The approach to higher component costs varied by vendor. Some decided to absorb the component price hike without raising the final price of their devices, while other vendors transferred the costs to the end-user price."
In the United States, PC shipments totaled 14 million units during the second quarter of 2017, a 5.7 percent decline compared to the second quarter of 2016. Apple is the number four PC vendor in the United States, shipping an estimated 1.7 million Macs (for 11.8 percent market share), a significant decline from the 1.83 million Macs shipped in the second quarter of 2016.


Apple's U.S. sales dropped 9.6 percent from Q2 2016 to Q2 2017, with Lenovo and Asus also seeing sharp dips. Lenovo's sales were down 16.3 percent (1.9 million PCs shipped vs. 2.2 million in Q2 2016), while Asus's sales were down 40.7 percent (447K PCs shipped vs. 754K in Q2 2016).

IDC also released its PC market shipment estimates today, and its numbers are a bit rosier. IDC estimates Apple shipped 4.3 million Macs during the quarter, up from 4.26 million for a small 1.7 percent growth. According to IDC, worldwide PC shipments totaled 60.5 million units, a decline of 3.3 percent. Like Gartner, IDC estimates Apple is the number four worldwide PC vendor, behind HP, Lenovo, and Dell, but above Asus and Acer.

It's important to note that data from Gartner and IDC is preliminary and that the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner estimated Mac shipments of 4.56 million in the second quarter of 2016, but the actual number was 4.26 million.

Apple recently refreshed much of its Mac notebook lineup and its iMacs, so it could see some growth in the coming quarter as customers purchase the new machines.

Tags: IDC, Gartner

Discuss this article in our forums

iPhone Sales Flat in Q1 2017 as Chinese Phone Makers Increase Global Market Share

Worldwide iPhone sales were flat in the first quarter of 2017, according to Gartner, causing a year-on-year drop in Apple's share of a growing smartphone industry boosted by the rise of top Chinese mobile manufacturers breaking out into neighboring markets.

Global sales of smartphones to end users totaled 380 million units in the first quarter of 2017, a 9.1 percent increase over the first quarter of 2016, reported Gartner. Of that figure, Apple sold 51.9 million units, up from 51.6 million in Q1 2016, leading to a drop in market share year over year. Samsung retained top spot with 78.6 million units sold to end users, and held on to 20.7 per cent market share, but both figures were declines on a year ago.


"Sales of iPhones were flat, which led to a drop in market share year over year," said Anshul Gupta, research director at Gartner. "Similar to Samsung, Apple is increasingly facing fierce competition from Chinese brands Oppo and Vivo, among others, and its performance in China is under attack."
Huawei, Oppo, and Vivo had a combined market share in the first quarter of 2017 that accounted for 24 percent, up 7 percent year on year. Huawei held third spot behind second-placed Apple, edging closer to the company with 34 million units in Q1 2017, while Oppo continued to catch up with Huawei, with a 94.7 percent increase in global sales, resulting in the best performance of the quarter and maintaining its number one position in China.

The top three Chinese smartphone manufacturers are driving sales with their competitively priced, high quality smartphones equipped with innovative features, according to Gartner, with aggressive marketing and sales promotion having further helped the brands to take share from others in markets such as India, Indonesia and Thailand. In India alone, for example, Vivo grew by 220 per cent.

In the operating system market, iOS saw continued growth, with a 0.9 percent uptick in market share year on year. But it was Android that fared best, growing its share by 2 percent, thanks to increasing acceptance of Chinese brands in global markets, led by high-quality smartphones.

Tag: Gartner

Discuss this article in our forums

Worldwide Mac Sales Up Slightly as PC Market Continues to Decline in Q1 2017

Amid a continuing decline in worldwide PC shipments, Apple's Mac sales are up slightly, according to new PC shipping estimates shared today by Gartner.

During the first quarter of 2017, Apple shipped an estimated 4.2 million Macs worldwide, up from 4 million in the year-ago quarter for an estimated growth of 4.5 percent. During the quarter, Apple held 6.8 percent of the market, up from 6.3 percent during the first quarter of 2016, allowing the company to hold on to its position as the number five PC vendor in the world.

Lenovo, HP, and Dell, the top three worldwide PC vendors, saw shipment growth during the quarter. Lenovo shipped an estimated 12.4 million PCs for 20 percent of the market (1.2 percent growth), HP shipped an estimated 12.1 million PCs for 19.5 percent of the market (6.5 percent growth), and Dell shipped 9.4 million PCs for an estimated 15 percent of the market (3.4 percent growth).


Asus, the number four PC vendor in the world, saw a sharp decline in growth, shipping only an estimated 4.5 million PCs compared to 5.3 million during the first quarter of 2016. Acer and the "Other" group composed of smaller manufacturers also saw declines.

According to Gartner, overall worldwide PC shipments totaled 62.2 million units, a 2.4 decline compared to the first quarter of 2016.
"While the consumer market will continue to shrink, maintaining a strong position in the business market will be critical to keep sustainable growth in the PC market. Winners in the business segment will ultimately be the survivors in this shrinking market," said Mikako Kitagawa, principal analyst at Gartner. "Vendors who do not have a strong presence in the business market will encounter major problems, and they will be forced to exit the PC market in the next five years. However, there will also be specialized niche players with purpose-built PCs, such as gaming PCs and ruggedized laptops."

"The top three vendors -- Lenovo, HP and Dell -- will battle for the large-enterprise segment. The market has extremely limited opportunities for vendors below the top three, with the exception of Apple, which has a solid customer base in specific verticals."
In the United States, PC shipments totaled 12.3 million units in 1Q 2017, also a 2.4 percent decline compared to 1Q 2016. Apple is the number four PC vendor in the United States, shipping an estimated 1.47 million Macs (for 12 percent market share), a slight decline from the 1.48 million Macs shipped in the first quarter of 2016.


While HP saw 16 percent growth in the United States with an estimated 3.6 million shipments, shipments were down for Dell (3.2M), Lenovo (1.7M), and Asus (503,000).

IDC also released its PC market shipment estimates today, and as per usual, its numbers tell a different story, in part because of the difference in the way tablets are counted by each firm.

According to IDC, the PC market saw its first growth in five years, with worldwide shipments totaling 60.3 million in the first quarter of 2017 for year-over-year growth of 0.6 percent. IDC's estimates for Apple are similar to Gartner's, with IDC suggesting worldwide Mac shipments of 4.2 million units, up from 4 million in the year-ago quarter for 4.1 percent growth.

It's important to note that data from Gartner and IDC is preliminary and that the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner estimated Mac shipments of 4.6 million in the first quarter of 2016, but the actual number was just over 4 million.

Tags: IDC, Gartner

Discuss this article in our forums

BlackBerry Hits ‘0%’ Market Share Nearly Ten Years After iPhone Launched

Nearly ten years after Apple launched the iPhone, which completely upended the smartphone industry, the device has effectively helped to wipe out one of its major predecessors: the BlackBerry.


BlackBerry has at last fallen to a rounded 0.0% share among smartphone operating systems, including iOS, Android, and Windows 10 Mobile, following an over seven year decline from its peak market share of approximately 20% in 2009, according to the latest quarterly data from research firm Gartner.

The demise of the smartphone that was once the poster child of Canadian innovation has been a long one in the making, but one that was inevitable now that BlackBerry has shifted its focus to software and sold the global rights to future BlackBerry-branded smartphones to Chinese company TCL Communication.

BlackBerry actually continued to grow for around two years after the iPhone launched in June 2007, taking market share away from then-leader Nokia. BlackBerry's market share among all smartphone operating systems was 9.6% in 2007, 16.6% in 2008, and 19.9% in 2009, according to Gartner. Then, the decline started.

By 2011, the surging popularity of iPhones and Samsung Galaxy smartphones led iOS and Android to leapfrog BlackBerry and Nokia to form a duopoly in the smartphone market that exists to this day. iOS and Android combined for a record 99.6% market share last quarter, according to Gartner.

Worldwide Smartphone Sales to End Users by Operating System in 4Q16 (Gartner)

Windows 10 Mobile was the only other platform to make any sort of dent last quarter, recording an insignificant 0.3% market share, according to Gartner. Windows 10 Mobile fell from 1.1% in the year-ago quarter. A group of unnamed "other" operating systems captured the remaining 0.1% share.

iOS adoption is still low compared to Android, with the platforms capturing 17.9% and 81.7% worldwide market share respectively in the fourth quarter. iPhones mainly target the premium smartphone market, however, while there are Android-based smartphones at all price points sold by dozens of brands.

What's next for BlackBerry? In addition to focusing on software, the company is also doing self-driving vehicle research, while its rumored "Mercury" smartphone by TCL will be unveiled on February 25 at Mobile World Congress.


Discuss this article in our forums

Worldwide Mac Sales Remain Steady in 4Q 2016 Amid Continuing PC Market Decline

Amid an ongoing decline in worldwide PC shipments, Apple's Mac sales are holding steady, according to new PC shipping estimates shared today by Gartner.

During the fourth quarter of 2016, Apple shipped an estimated 5.4 million Macs worldwide, up from 5.3 million in the year-ago quarter for an estimated growth of 2.4 percent. During the quarter, Apple held 7.5 percent of the market, up from 7 percent during the fourth quarter of 2015, making it the number five PC vendor in the world.

Lenovo, HP, and Dell, the top three vendors, all saw growth during the quarter as well. Dell, which holds 14.8 percent of the market, saw 5.4 percent growth, while HP, responsible for 20.4 percent of the market, saw 4.3 percent growth. Lenovo, the number one PC vendor with 21.7 percent of the market, saw 1.6 percent growth and shipped 15.9 million PCs, up from 15.5 in the year-ago quarter.

gartner_4q16_global
Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q16 (Thousands of Units)

Asus (number 4 vendor) and Acer Group (number 6 vendor) both saw declines in growth, with Asus shipping 5.4 million PCs (down from 6 million in 4Q 2015) and Acer shipping 5 million PCs (down from 5.2 million in 4Q 2015).

Worldwide PC shipments totaled 72.6 million units during the fourth quarter of 2016, a 3.7 percent decline compared to the fourth quarter of 2015. For the full year, PC shipments totaled 269.7 million, a 6.2 drop from 2015. Apple is estimated to have shipped a total of 18.6 million Macs in 2016, down from 20.3 million in 2015.
"Stagnation in the PC market continued into the fourth quarter of 2016 as holiday sales were generally weak due to the fundamental change in PC buying behavior," said Mikako Kitagawa, principal analyst at Gartner. "The broad PC market has been static as technology improvements have not been sufficient to drive real market growth.

There have been innovative form factors like 2-in-1s and thin and light notebooks, as well as technology improvements, such as longer battery life. This end of the market has grown fast, led by engaged PC users who put high priority on PCs. However, the market driven by PC enthusiasts is not big enough to drive overall market growth."
Apple's worldwide numbers held steady, but saw better growth in the United States. According to Gartner's data, Apple shipped an estimated 2.1 million PCs in the United States for 12.8 percent of the market. That's up from 2 million shipments (and 11.8 percent market share) in the year-ago quarter.

gartner_4q16_us
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q16 (Thousands of Units)

HP, Dell, Lenovo, and Acer all saw growth in the United States, but Asus saw a sharp dip, shipping only 621,000 PCs, down from 1.2 million in 4Q 2015. Overall PC shipments in the U.S. totaled 16.5 million units, a 1.3 percent decline compared to last year.

gartner_4q16_us_trend
Apple's U.S. Market Share Trend: 1Q06-4Q16 (Gartner)

IDC also released its shipment estimates today, and as expected, its numbers tell a different story, in part because of the difference in the way Windows-based tablets are counted by each firm.

According to IDC, worldwide PC shipments totaled 70.2 million units during 4Q 2016, with Apple shipping an estimated 5.26 million Macs, down from 5.3 million in 4Q 2015 for -0.9 percent growth and 7.4 percent market share (up from 7.3 percent last year). Similar to Gartner, IDC believes Apple shipped a total of 18.5 million Macs in 2016, down from 20.5 million in 2015, for an overall decline in growth of 9.8 percent.

It's important to note that data from Gartner and IDC is preliminary and that the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, IDC and Gartner predicted worldwide 4Q 2015 shipments of 5.7 million Macs, while the actual number was 5.3 million.

We'll know more about Apple's 2016 performance and how well its new MacBook Pros have been selling following the company's next earnings release on January 31.

Tags: IDC, Gartner

Discuss this article in our forums