Gene Munster Predicts Apple Will Eventually Earn More From AirPods Than Apple Watch

Despite selling for $159, considerably less than the Apple Watch at between $269 and $1,499, longtime Apple analyst turned venture capitalist Gene Munster believes AirPods will be "bigger than the Apple Watch" over the next decade.


Munster predicts that AirPods will contribute "about the same amount of revenue" to Apple's pocket as the Apple Watch by the company's 2022 fiscal year. He also predicts that AirPods will have an average price of $200 by then, as the product shifts towards what he calls "augmented audio."
AirPods: Bigger Than Apple Watch. Over the next 10 years, we anticipate that AirPods will be bigger than the Apple Watch as the product evolves from simple wireless headphones to a wearable, augmented audio device. While both AirPods and Apple Watch should continue to grow, we see AirPods contributing about the same amount of revenue as Apple Watch by FY22. We expect the AirPods ASP to increase from $159 today to $200 in FY22 as the product shifts to augmented audio.
Apple doesn't disclose AirPods or Apple Watch sales in its quarterly earnings results. Both products are instead grouped into its "Other Products" category, alongside sales of iPods, Apple TVs, Beats products, and accessories. Any revenue or sales numbers that circulate around are purely estimates.

Apple reported $2.87 billion revenue from "Other Products" last quarter, a 31 percent increase from $2.18 billion in the year-ago quarter.

Early last month, Apple CEO Tim Cook said the response to AirPods has been "great," with the wireless earphones remaining hard to come by.

"Demand for AirPods significantly exceeds supply, and growth in Beats products has also been very strong," said Cook. "In fact, when we combine Apple Watch, AirPods, and Beats headphones, our revenues from wearable products in the last four quarters was the size of a Fortune 500 company."

Despite launching over six months ago, AirPods continue to have a 6-week shipping estimate for orders placed on Apple's website. Some third-party resellers have occasionally had them in stock with earlier delivery.

Apple analyst Neil Cybart recently said Apple is "underpricing" the Apple Watch and AirPods in an effort to bring new users into its ecosystem. He said this pricing strategy was "unimaginable" ten years ago, when Apple was often accused of pricing products artificially high—aka the so-called "Apple Tax."

Cybart said a strong case could have been made for Apple to price AirPods at $249, or even $299. By selling them for $159, he thinks Apple has "removed all available oxygen from the wireless headphone space," and forced other wireless headphone makers to cut their own prices in order to remain competitive.

AirPods have been well received by early adopters, achieving a 98 percent customer satisfaction rate in a recent survey conducted by Experian and market research firm Creative Strategies.


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Apple’s Stock Soars Past $1,000 Pre-Split Price as Bulls Think ‘Golden Opportunity’ to Buy Remains

AAPL rose over 2 percent on Tuesday to close at $143.80, a new all-time high. The stock also surpassed a per-share price of $1,000 when adjusted for Apple's 7-for-1 stock split in June 2014. Apple now has a market valuation of over $750 billion on its path towards becoming the world's first trillion dollar company.


The milestone comes as longtime Apple analyst turned venture capitalist Gene Munster said now remains a "golden opportunity" to buy Apple stock. Munster said his new firm Loup Ventures has a $180 to $200 price range for AAPL, and he expects "clear sailing" for Apple investors in the months ahead.

Apple analyst Brian White of brokerage firm Drexel Hamilton maintained his "buy" rating for AAPL today, with a price target of $185. He continues to believe that Apple remains "among the most underappreciated stocks in the world" and that "Apple has Samsung on the ropes like never before in recent memory."

An excerpt from White's latest research note obtained by MacRumors:
With Apple operating on all cylinders and a strong iPhone launch expected this fall, combined with the rise of more China-based competitors, we believe the pressure is on Samsung to deliver a strong upgrade without any missteps. We believe if Samsung stumbles again, the company's position in the smartphone market could be permanently impaired.
Apple analyst Steven Milunovich of investment bank UBS has maintained his "buy" rating for AAPL as well, with a price target of $151 set in late February. In a bullish scenario where Apple has "caught the next major trend," he believes the stock's price could reach $200 within the next two years or so.

Apple is widely expected to benefit from another "supercycle" of iPhone upgrades this year, given a "large than ever" base of existing customers with an iPhone 6 or older device. Apple's stock price has also been fueled by excitement surrounding a rumored 5.8-inch iPhone with an edge-to-edge OLED display.


Discuss this article in our forums

Apple’s Stock Soars Past $1,000 Pre-Split Price as Bulls Think ‘Golden Opportunity’ to Buy Remains

AAPL rose over 2 percent on Tuesday to close at $143.80, a new all-time high. The stock also surpassed a per-share price of $1,000 when adjusted for Apple's 7-for-1 stock split in June 2014. Apple now has a market valuation of over $750 billion on its path towards becoming the world's first trillion dollar company.


The milestone comes as longtime Apple analyst turned venture capitalist Gene Munster said now remains a "golden opportunity" to buy Apple stock. Munster said his new firm Loup Ventures has a $180 to $200 price range for AAPL, and he expects "clear sailing" for Apple investors in the months ahead.

Apple analyst Brian White of brokerage firm Drexel Hamilton maintained his "buy" rating for AAPL today, with a price target of $185. He continues to believe that Apple remains "among the most underappreciated stocks in the world" and that "Apple has Samsung on the ropes like never before in recent memory."

An excerpt from White's latest research note obtained by MacRumors:
With Apple operating on all cylinders and a strong iPhone launch expected this fall, combined with the rise of more China-based competitors, we believe the pressure is on Samsung to deliver a strong upgrade without any missteps. We believe if Samsung stumbles again, the company's position in the smartphone market could be permanently impaired.
Apple analyst Steven Milunovich of investment bank UBS has maintained his "buy" rating for AAPL as well, with a price target of $151 set in late February. In a bullish scenario where Apple has "caught the next major trend," he believes the stock's price could reach $200 within the next two years or so.

Apple is widely expected to benefit from another "supercycle" of iPhone upgrades this year, given a "large than ever" base of existing customers with an iPhone 6 or older device. Apple's stock price has also been fueled by excitement surrounding a rumored 5.8-inch iPhone with an edge-to-edge OLED display.


Discuss this article in our forums