CES 2017: Griffin Announces 100W Hi-Power Breakaway MagSafe-Style Cable for MacBook Pro

Griffin today announced several new additions to its line of BreakSafe products, adding to the original BreakSafe magnetic USB-C cable that it introduced in January of 2016.

The new 100-watt BreakSafe Hi-Power Magnetic USB-C Breakaway Cable, the BreakSafe USB Breakaway Adapter, the BreakSafe Car Charger, and the BreakSafe Wall Charger all include a patented MagSafe-style quick-release magnetic connectors.
"Last year at CES 2016, our acclaimed BreakSafe Magnetic USB-C Power Cable stole the show with its innovation and Type-C support," said Rick Kennedy, Category Manager of Cables at Griffin. "We're proud to continue that legacy by extending the BreakSafe experience to more audiences beyond USB-C. Now, whether users are at their laptops or on the go, they get the safety that comes from a magnetic breakaway cable on any device."
Griffin's new 100-watt BreakSafe Hi-Power Breakaway cable, coming in the second quarter of 2017 for $39.99, is designed for use with the new MacBook Pro. Like the original BreakSafe cable, it's designed to safely disconnected when accidentally pulled away from the MacBook.

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The BreakSafe Magnetic USB Breakaway Adapter ($19.99), which features standard USB power and data speeds of up to 480Mb/s, adds BreakSafe capabilities to any standard USB-A device and will be coming during the first quarter of 2017.

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The BreakSafe Car Charger and the BreakSafe Wall Charger are both designed for USB devices like tablets and smartphones, with the ability to deliver up to 15 watts of power to accessories. Each accessory is priced at $39.99 and will be available in Q2 2017.

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A popular Kickstarter project, the MagNeo, has been receiving a lot of attention lately and is similar to the new Griffin MacBook Pro Hi-Power cable but promises to offer more than just power. The MagNeo, priced at $35 for Kickstarter backers, promises to combine MagSafe-style connectivity with a USB-C Adapter that offers 100W charging, data, and video capabilities, but it remains to be seen if the product will be able to offer all of that functionality.

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The MagNeo lists an estimated delivery date of January 2017, but potential backers should be aware that Kickstarter estimates are often off by months as new designers tend to underestimate the time required for manufacturing and ramping up from a testing phase to mass production.


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CES 2017: Griffin Unveils New ‘Home’ Collection With Smart Coffee Maker, Mirror, Toaster, and More

Griffin today debuted its latest line of products at the 2017 Consumer Electronics Show, introducing a new set of smart home products that include a Connected Toaster, Connected Coffee Maker, Connected Mirror, PowerBlock Beacon, and PowerJolt Beacon.

The Connected Coffeemaker, priced at $99.99, is the first product in the new Griffin Home collection. It is a Bluetooth-enabled smart coffee maker that works with a companion smartphone app to create a brewed-to-order cup of coffee on demand. Available during Q2 2017, the Connected Coffee Maker makes up to 12 cups and has a timer and other smart features.

The Coffee Maker will be accompanied by the Connected Toaster, also priced at $99.99 and set to launch during the second quarter of 2017. The Connected Toaster is a two-slot toaster with digital temperature adjustment settings for bread type and darkness, with an app that remembers individual user preferences.

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Griffin's most ambitious product in the Home collection appears to be the Connected Mirror, which will be available in late 2017 for $999.99. The Connected Mirror includes time, weather, and status messages from other Griffin Home products. Information is displayed at the sides of the mirror and can be customized with the companion app.

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The PowerBlock Beacon and the PowerJolt Beacon, the final two products in the collection, are smart chargers designed to remind users to plug in and charge before they run out of power. Each charger features Bluetooth that connects to a smartphone or tablet and keeps track of power level. When a certain user-defined power threshold is reached, the charger will remind customers to plug in and charge their devices.

The PowerBlock Beacon, priced at $39.99, and the PowerJolt Beacon, priced at $29.99, will be available during the second quarter of 2017.

Griffin is also introducing a few new products for iOS devices, including a new Survivor Extreme for iPad mini 4 ($69.99), Survivor Journey Folios for the iPad ($39.99 for mini, $49.99 for Pro), and a Survivor Glass screen protector for the iPhone 7 and iPhone 7 Plus ($39.99).

All of Griffin's new iPhone and iPad products will be available during the first quarter of 2017, with the exception of the Journey Folio, which is available now from the Griffin website.


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