With the NBA, NFL and other pro sports leagues already embracing Snapchat, the NHL is throwing its hat in the ring — er, on the ice — by incorporating Snapchat Spectacles into its fan experience.
The Minnesota Wild used Snapchat’s video-recording glasses — which wirelessly transfer 10-second video to a user’s Snapchat app — to capture behind-the-scenes action, including pre-game warmups, locker room shots and T-shirt canon firing, at a game in November.
By breaking out the Spectacles, Minnesota is the first professional sports team to use wearable. Snapchat partnered with advertising agency space150 to pull it off. Read more…
More about Spectacles, Snapchat Discover, Snapchat, Minnesota, and Hockey