Snapchat Spectacles are now being used in professional sports too

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With the NBA, NFL and other pro sports leagues already embracing Snapchat, the NHL is throwing its hat in the ring — er, on the ice — by incorporating Snapchat Spectacles into its fan experience. 

The Minnesota Wild used Snapchat’s video-recording glasses — which wirelessly transfer 10-second video to a user’s Snapchat app — to capture behind-the-scenes action, including pre-game warmups, locker room shots and T-shirt canon firing, at a game in November.

By breaking out the Spectacles, Minnesota is the first professional sports team to use wearable. Snapchat partnered with advertising agency space150 to pull it off.  Read more…

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