Snap Might Buy Zero Zero, Company Behind Hover Camera Drone Sold Exclusively at Apple Stores

Snapchat parent company Snap is in talks to purchase Zero Zero Robotics, the company that created the $500 Hover Camera Passport Drone that's currently sold exclusively at Apple retail stores and Apple.com, reports The Information.

The Hover Camera Passport is an ultra lightweight drone that's designed to work as a personal camera, following closely behind a person and capturing hands-free photos and videos using face and body tracking. Given its small size (242 grams) and its foldable carbon fiber body, the Hover Camera Passport can go essentially anywhere.


If Snap establishes a deal with Zero Zero Robotics, the Hover Camera Passport and future related products would join Snap's existing Spectacles, which are camera-equipped sunglasses meant to capture short videos and upload them to Snapchat.


Right now, the Hover Camera Passport is exclusive to Apple Stores, and Apple has inked a deal with Zero Zero that has made demo products available in many Apple retail stores around the world. Should Snap purchase Zero Zero, the latter company's deal with Apple would presumably end.


Zero Zero is said to have approached Snap in an effort to secure additional funding, but a potential purchase price isn't available. Snap has reportedly been looking into acquiring drone companies since mid-2016, and has already purchased one small drone maker in Los Angeles.


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Hover Camera Passport Comes to Apple Retail Stores, With In-Store Demos Available

Hover Camera Passport, a lightweight, personal drone-style camera from Zero Zero Robotics, is available on Apple's website and in Apple retail stores in the United States, Canada, China, Hong Kong, and the UK starting today.

The Hover Camera Passport can be thought of as a sort of next-generation autonomous selfie stick that's able to follow you around and capture a hands-free photo whenever you wish.


It's made from a lightweight (242 grams), foldable carbon fiber material so it packs down small and can go anywhere, and it's equipped with face tracking and body tracking so it knows who to follow. The drone travels up to 17 miles per hour and can hover for 10 minutes at up to 65 feet away, so it's able to track a user that's running, walking, biking, or engaging in other similar physical activities.

There's a 13-megapixel camera built in, which can also capture 4K video. Since it's a flying camera, it can capture 360 degrees of panoramic video, and it's designed to be flown right out of the box, so even people unfamiliar with drones can pick it up and fly it.


The Hover Camera Passport is controlled through the Hover Camera iOS app, which provides features like a real-time video feed, quick social sharing, multiple flight modes including spin and orbit, auto follow, and picture-taking features.

New features are being added to the Hover Camera Passport for its Apple Store launch, including compatibility with iMovie and Final Cut Pro X, a more user-friendly interface, and automated media editing to create small, moving clips that can be shared with family and friends.


Zero Zero Robotics is offering a $499 Apple-exclusive bundle at Apple Stores, which consists of a Passport flying camera, two batteries, a charger, an adapter, and an easy-carry bag. Apple retail stores will be hosting in-store demos of the Hover Camera Passport so customers can try it out. 42 retail stores will begin demos today, and other stores will start demonstrations in May.


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