iPad Remains World’s Most Popular Tablet as Apple Outsold Samsung and Amazon Combined Last Year

iPad remains the world's most popular tablet by a significant margin, having outsold competing devices from rivals Samsung and Amazon combined last year, according to data shared by research firm IDC today.


Apple sold a total of 43.8 million iPad units in 2017, as confirmed by its quarterly earnings results, while IDC estimates that Samsung and Amazon shipped 24.9 million and 16.7 million tablets respectively on the year. The combined Samsung-Amazon total of 41.6 million tablets is 2.2 million lower than iPad sales.

Apple captured a 26.8 percent share of the tablet market in 2017, meaning that roughly one in every four tablets sold last year was an iPad. Apple's tablet market share rose 2.5 percentage points year-on-year.


Last week, Apple reported revenue of $5.8 billion from iPad sales in the fourth quarter of 2017, representing growth of six percent compared to the year-ago quarter. Apple's average selling price of an iPad was $445, up slightly from $423 in year-ago quarter, suggesting more higher-priced iPad Pro sales.

Apple's growth in iPad sales, albeit relatively flat, contrasted with the overall tablet market's 6.5 percent decline in shipments in 2017 compared to 2016. iPad has been the world's most popular tablet since shortly after it launched.

Shifting focus to this year, Apple is rumored to launch at least one new iPad Pro model with slimmer bezels, no home button, and Face ID. We haven't heard much about the lower-cost 9.7-inch iPad and iPad mini, but each could certainly receive a routine speed bump this year among other upgrades as well.

Tag: IDC

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Apple Rises to Become World’s Fourth-Largest PC Maker With Around 20M Macs Sold Last Year

Apple rose to become the world's fourth-largest PC maker in 2017, as Mac sales increased to nearly 20 million during the year, according to the latest estimates shared by research firms IDC and Gartner.


The roughly 19.6 million total is based on Apple's reported Mac sales of 13.9 million units in the first three calendar quarters of the year, while IDC and Gartner estimate Apple sold another 5.4 million to 5.7 million Macs in the fourth quarter.

Apple officially reported sales of 18.5 million Macs in 2016, so the company is looking at year-over-year growth of around four to six percent based on the IDC and Gartner data. Apple sold over 20 million Macs in both 2014 and 2015, however, so 2017 was likely not a record-breaking year for the Mac.

Apple leapfrogged either Asus or Acer depending on which dataset you look at, as IDC and Gartner have slightly different estimates. Both research firms have Apple trailing behind HP, Lenovo, and Dell, which shipped an estimated 58.8 million, 54.8 million, and 41.8 million PCs respectively last year per IDC.


Apple's growth in 2017 is impressive given Gartner claims it was the sixth consecutive year of declining PC shipments. The year saw Apple refresh its MacBook Pro and iMac lineups with Kaby Lake processors, give the base MacBook Air a slight speed boost, and launch an all-new iMac Pro.

We'll know exactly how many Macs were sold in 2017 when Apple reports its next earnings results on February 1, but if these estimates prove to be accurate, it was a financially successful year for the Mac.

Tags: IDC, Gartner

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Apple Watch Market Share Declined Over Summer as Rumors Swirled About Series 3 Models With LTE

Apple Watch was the world's most popular smartwatch by a significant margin last quarter, but its market share declined over the summer, according to data shared with MacRumors by research firm IDC.


Whereas the Apple Watch represented just under half of all smartwatches shipped in the second quarter with 49.6 percent market share, the device had an estimated 41 percent market share in the third quarter. In other words, four out of every 10 smartwatches shipped last quarter were Apple Watches.

Apple Watch shipments totaled an estimated 2.7 million units in the July-September period, down from 3.4 million units in the prior quarter.

Worldwide smartwatch shipments in Q3 2017 via IDC. Units reflected in millions.

Apple Watch shipments were likely affected by seasonality, as the summer is traditionally a slower sales period for Apple. Also, some customers may have delayed their purchase given consistent rumors about Apple Watch Series 3 models with cellular capabilities launching in September, as did happen.

Samsung finished runner-up to the Apple Watch with an estimated 700,000 shipments, also down slightly from the prior quarter.

Garmin took third place with 600,000 shipments, unchanged from the prior quarter. Fossil and Continental Wireless, which makes kids smartwatches in China, tied for fourth place with shipments of 500,000 smartwatches respectively. All other smartwatch makers shipped 1.7 million units combined in the quarter.

IDC's data shared with MacRumors is based exclusively on smartwatches, which it defines as watches that can run third-party apps on the device itself.

In the broader wearables market, which includes many low-priced fitness trackers, IDC estimates the Apple Watch captured 10.3 percent market share last quarter. Fitbit and Chinese vendor Xiaomi tied for the lead in that category last quarter with an estimated 13.7 percent market share each.

Apple doesn't break out Apple Watch sales like it does with iPhones, iPads, and Macs. Instead, it groups the wearable under its "Other Products" category, alongside Apple TV, AirPods, Beats, iPods, and other accessories.

On a conference call early this month, Apple CEO Tim Cook did reveal that Apple Watch sales were up 50 percent in the quarter year over year. Apple reported revenue of $3.2 billion from its "Other Products" category, up 36 percent year over year.
Moving on now to Apple Watch, with unit growth of over 50 percent for the third consecutive quarter, it continues to be the best selling and most loved smartwatch in the world. We began shipping Apple Watch Series 3 just six weeks ago, and customers love the new freedom of cellular. The ability to go for a run with just your Apple Watch, or go for a quick errand without your phone, while staying connected, is a game changer. Now more than ever, Apple Watch is the ultimate device for healthy life, and is already making a big difference in our customers' lives.
Apple today announced that Apple Watch users in the United States can participate in a heart study aimed at identifying irregular heart rhythms.

Related Roundups: Apple Watch, watchOS 4
Tag: IDC
Buyer's Guide: Apple Watch (Buy Now)

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Apple’s Mac Shipments Down in Q3 2017 Amid Continuing PC Market Decline

Amid an ongoing decline in worldwide PC shipments, Apple's Mac shipments also experienced a decline in the third quarter of 2017 according to new PC shipping estimates shared this afternoon by Gartner. In Q3 2017, Apple shipped an estimated 4.6 million Macs worldwide, down from 4.89 million in the year-ago quarter, marking a 5.6 percent decline in growth.

Apple's market share for the quarter comes in at 6.9 percent, down from 7 percent in the third quarter of 2016. Apple was ranked the number five worldwide PC vendor after HP, Lenovo, Dell, and Asus. Apple was also the number five worldwide PC vendor in 3Q 2016, but the company has dropped from number four since Q2 2017.

Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q17 (Thousands of Units)

Aside from HP, all PC vendors saw a drop in shipments. HP shipped an estimated 14.6 million PCs during the quarter for 4.4 growth and 21.8 percent market share, while Lenovo shipped an estimated 14.4 million PCs for 21.4 percent market share. Dell shipped an estimated 10 million PCs for 15.2 percent market share, while Asus shipped 4.9 million PCs for 7.7 percent market share. Acer trailed after Apple with 4.3 million PCs shipped and 6.5 percent market share.

According to Gartner, ongoing DRAM shortages worsened during the third quarter of 2017, impacting sales and leading to an overall PC shipment decline of 3.6 percent. Worldwide PC shipments totaled 67 million across vendors, down from 69.5 million in Q3 2016, marking 12 consecutive quarters of declining PC shipments.
"The component price hike impacted the consumer PC market as most vendors generally pass the price hike on to consumers, rather than absorbing the cost themselves," Ms. Kitagawa said. "We expect the DRAM shortage to continue to the end of 2018, but it will not be reflected in the final PC prices immediately."
Apple's U.S. numbers mirror its worldwide numbers. In the United States, Apple shipped an estimated 1.9 million Macs, a 7.6 percent decline from the 2 million shipped in Q3 2016.

Gartner's Preliminary U.S. Vendor Unit Shipment Estimates for 3Q17 (Thousands of Units)

U.S. PC shipments totaled 14.7 million units during the quarter, down from 16.4 million for an overall decline of 10.3 percent. Apple was ranked the number three PC vendor in the United States with 12.8 percent market share. HP and Dell both beat out Apple with shipments of 4.7 and 3.8 million PCs, respectively.

Apple's Market Share Trend: 1Q06–3Q17 (Gartner)

IDC also released its own shipment estimates this afternoon, noting a smaller 0.5 percent decline in overall worldwide PC shipments. IDC's worldwide shipping estimates are quite a bit different than Gartner's this quarter, with IDC estimating worldwide Mac shipments of 4.9 million, up slightly from 4.89 million in the year-ago quarter for a growth increase of 0.3 percent.

IDC ranks Apple as the number four PC vendor, above ASUS and below HP, Lenovo, and Dell. IDC and Gartner's data often varies due to the different ways each firm makes its shipment calculations.

It's important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner estimated shipments of 4.95 million Macs, but the actual number was 4.89 million.

Apple last refreshed its Mac notebook and iMac lineup in June of 2017, and the company has plans to release a new iMac Pro in December, which could lead to an uptick in shipments if it proves popular with pro users.

Tags: IDC, Gartner

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Nearly Half of All Smartwatches Shipped Last Quarter Were Apple Watches

Apple Watch was the world's most popular smartwatch by a significant margin last quarter, with an estimated 49.6 percent market share in the April-June period, according to data shared with MacRumors by research firm IDC.


In other words, the Apple Watch accounted for just under half of all smartwatches shipped in the June quarter.

IDC estimates Apple Watch shipments totaled 3.4 million units in the quarter, well ahead of runner-up Samsung's estimated 800,000 smartwatches shipped. Garmin trailed in third place with an estimated 600,000 shipments.

IDC: worldwide smartwatch shipments (units in millions)

Strategy Analytics estimated Apple Watch shipments totaled 2.8 million units last quarter, which is 600,000 lower, so there is clearly some discrepancy between the datasets. As it stands, only Apple knows exactly how many it's sold.

Apple doesn't break out Apple Watch sales like it does with iPhones, iPads, and Macs. Instead, it groups the wearable under its "Other Products" category, alongside Apple TV, AirPods, Beats, iPods, and other accessories.

Apple reported "Other Products" revenue of $2.7 billion in the June quarter, representing year-over-year growth of 23 percent.

On a conference call in early August, Apple CEO Tim Cook did reveal that Apple Watch sales were up 50 percent in the June quarter.
Sales of Apple Watch were up over 50 percent in the June quarter, and it's the number one selling smartwatch in the world by a very wide margin. Apple Watch is having a positive impact on peoples' health and daily lives, and motivating them to sit less and move more. With features like built-in GPS and waterproofing, Apple Watch Series 2 is the perfect companion for hiking, running, and swimming.
Quarterly smartwatch shipments totaled an estimated 6.9 million units overall, including 300,000 shipments by Fossil. IDC said it defines smartwatches as watches that can run third-party apps on the device itself.

IDC reports that Apple trailed Chinese company Xiaomi by 100,000 shipments in the overall wearables market, but the broader category consists of many inexpensive fitness trackers and bands with limited functionality.

"The transition towards more intelligent and feature-filled wearables is in full swing," said Jitesh Ubrani, senior research analyst for IDC. "For years, rudimentary fitness trackers have acted as a gateway to smartwatches and now we're at a point where brands and consumers are graduating to a more sophisticated device."

Read More: Basic Trackers Take a Back Seat as Smartwatches Accelerate in the Second Quarter, According to IDC

Related Roundups: Apple Watch, watchOS 3, watchOS 4
Tag: IDC
Buyer's Guide: Apple Watch (Caution)

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Apple’s Mac Sales Stagnant in Q2 2017 Amid Continuing Worldwide PC Market Decline

Apple's Mac sales remained stagnant in the second quarter of 2017 compared to the year-ago quarter, according to new PC shipping estimates shared today by Gartner.

During the quarter, Apple shipped an estimated 4.24 million Macs worldwide, down from 4.26 million in the second quarter of 2016, for an estimated decline in growth of -0.4 percent. While sales were down slightly, market share was up. Apple held 6.9 percent of the market during the quarter, up from 6.7 percent a year ago. Apple is estimated to be the number four PC vendor in the world, edging out Asus, the company that held that position this time last year.

HP and Dell, the number one and number three worldwide PC vendors, respectively, saw shipment growth during the quarter. HP shipped an estimated 12.7 million PCs for 10.8 percent of the market (3.3 percent growth) while Dell shipped an estimated 9.6 million PCs for 15.6 percent of the market (1.4 percent growth). Lenovo, once the number one worldwide PC vendor, is now in second place after sales dropped from 13.3 million in Q2 2016 to 12.2 million in Q2 2017. Lenovo now holds 19.9 percent of the market and saw a -8.4 percent dip in growth.


Asus and Acer, the number five and six worldwide PC vendors, also saw PC sales fall significantly. Asus shipped 4 million PCs during the quarter, down from 4.5 million for -10.3 percent growth, while Acer shipped 3.9 million, down from 4.4 million for -12.5 percent growth.

According to Gartner, overall worldwide PC shipments totaled 61.1 million units in Q2 2017, a 4.3 percent decline compared to Q2 2016.
"Higher PC prices due to the impact of component shortages for DRAM, solid state drives (SSDs) and LCD panels had a pronounced negative impact on PC demand in the second quarter of 2017," said Mikako Kitagawa, principal analyst at Gartner "The approach to higher component costs varied by vendor. Some decided to absorb the component price hike without raising the final price of their devices, while other vendors transferred the costs to the end-user price."
In the United States, PC shipments totaled 14 million units during the second quarter of 2017, a 5.7 percent decline compared to the second quarter of 2016. Apple is the number four PC vendor in the United States, shipping an estimated 1.7 million Macs (for 11.8 percent market share), a significant decline from the 1.83 million Macs shipped in the second quarter of 2016.


Apple's U.S. sales dropped 9.6 percent from Q2 2016 to Q2 2017, with Lenovo and Asus also seeing sharp dips. Lenovo's sales were down 16.3 percent (1.9 million PCs shipped vs. 2.2 million in Q2 2016), while Asus's sales were down 40.7 percent (447K PCs shipped vs. 754K in Q2 2016).

IDC also released its PC market shipment estimates today, and its numbers are a bit rosier. IDC estimates Apple shipped 4.3 million Macs during the quarter, up from 4.26 million for a small 1.7 percent growth. According to IDC, worldwide PC shipments totaled 60.5 million units, a decline of 3.3 percent. Like Gartner, IDC estimates Apple is the number four worldwide PC vendor, behind HP, Lenovo, and Dell, but above Asus and Acer.

It's important to note that data from Gartner and IDC is preliminary and that the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner estimated Mac shipments of 4.56 million in the second quarter of 2016, but the actual number was 4.26 million.

Apple recently refreshed much of its Mac notebook lineup and its iMacs, so it could see some growth in the coming quarter as customers purchase the new machines.

Tags: IDC, Gartner

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AR/VR Headset Shipments Forecast to Hit 100 Million Units By 2021, Buoyed By Apple, Microsoft, and Others

Earlier this month at the Worldwide Developers Conference, Apple revealed its first big push into the augmented reality and virtual reality spaces, with a new ARKit developer framework and high-performance iMacs with native support for VR content creation.

On Monday, research firm IDC published new data forecasting significant growth in both markets, with dedicated AR and VR headset adoption expected to increase from just under 10 million units last year to 100 million units in 2021.


VR headsets account for much of the device volume so far, with VR headsets powered by a smartphone proving the most popular, according to IDC. The second half of 2016 also saw an increase in volume of Sony PlayStation VR, HTC Vive, and Facebook's Oculus Rift.
"The next six to 18 months will further stimulate the VR market as PC vendors, along with Microsoft, introduce tethered headsets and high-end standalone VR headsets also enter the market," said Jitesh Ubrani senior research analyst for IDC Mobile Device Trackers. "With lower hardware requirements on the PC and lower prices on headsets, VR will be more accessible than ever before. And the introduction of additional motion tracking and hand tracking will help further blur the line between digital and physical reality."
Although IDC believes VR headsets will continue to dominate the market in terms of volume for the foreseeable future, the firm believes AR will have a much bigger impact on the industry as a whole, in part thanks to Apple's recent entry onto the scene.
In terms of dedicated devices, AR continues to sit slightly in the background of VR. The reason for this is not that AR is less important, but rather it is harder to achieve. IDC believes VR headsets will continue to lead in terms of volume throughout the forecast, but maintains that AR in general will have a much bigger impact overall on the industry. Consumers are very likely to have their first AR experience via a mobile phone or tablet rather than a dedicated headset, and Apple's recent introduction of ARKit further supports this.
IDC believes AR headsets will become increasingly popular in markets such as healthcare, manufacturing, field service workers, and design, with commercial shipments to account for just over 80 percent of all AR headsets shipped in the next 5 years. "We believe that many industrial jobs will fundamentally change because of AR in the next 5-years," said Ryan Reith, IDC program vice president. "These are much more opportunistic markets for dedicated AR headsets than the consumer market."

Mobile app developers have been sharing early creations using Apple's new ARKit, suggesting huge enthusiasm for the possibilities for AR on iOS devices. As for VR, Apple's enthusiasm was clear during its WWDC keynote, with the company showing off the power of its new iMacs through a live demo of VR content creation using a HTC Vive, made possible via a new Metal 2 developer kit that has provisions for external GPUs and VR headsets.

Related Roundup: Apple VR Project
Tags: IDC, ARKit

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Apple Sold Fewer iPads Year Over Year for 13th Straight Quarter as Tablet Market Shrinks to Five-Year Low

The worldwide tablet market declined for a tenth straight quarter on a year-over-year basis last quarter, according to IDC. The market research firm estimates tablet shipments totaled only 36.2 million in the first quarter, the fewest since the third quarter of 2012, establishing a nearly five year low.


While the iPad remains the world's most popular tablet, it has been no exception. Earlier this week, Apple reported that it sold 8.9 million iPads in the quarter, down from 10.2 million iPads in the year-ago quarter, marking the 13th consecutive quarter that it has sold fewer iPads on a year-over-year unit basis.

"Apple's results show that it is not immune to the changing dynamics of industry and consumer demand, part of which is due to the ongoing success of its other product lines," said IDC in a press release today.

Despite costlier iPad Pro models driving up prices, which helped Apple end a nine-quarter slide in iPad revenue less than a year ago, the company's tablet revenue has turned to the negative again. Apple reported earnings of $3.8 billion from iPads last quarter, down from $4.4 billion in the year-ago quarter.

Following tremendous growth in the tablet market in the first three years after the original iPad launched in 2010, IDC believes that consumers have become less eager to upgrade their tablets, more dependant on smartphones, and increasingly disinterested in purchasing tablets altogether.
"The rate at which the tablet market grew from 2010 to 2013 was unlike many other consumer-oriented device markets we've seen before," said Ryan Reith, program vice president with IDC. "However, it appears for many reasons consumers became less eager to refresh these devices, or in some instances purchase them at all. We continue to believe the leading driver for this was the increased dependency on smartphones, along with rather minimal technology and form factor progression."
Apple recorded an estimated 24.5 percent share of the worldwide tablet market in the first quarter, meaning that nearly one in every four tablets sold during the first three months of the year was an iPad. Samsung trailed in second with an estimated 6 million shipments for 16.5 percent market share.


Chinese company Huawei was the only tablet maker to experience growth in the quarter, shipping an estimated 2.7 million tablets, up 31.7 percent from a year ago. Amazon and Lenovo rounded off the top five vendors with an estimated 2.2 million and 2.1 million tablet shipments respectively in the quarter.

Beyond the iPad sales numbers, which are official, it's important to acknowledge that these are estimated figures, and shipments within distribution channels do not necessarily reflect sales to customers.

Tag: IDC

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Huawei Continues to Catch Apple, But Still Fighting to Gain Popularity in United States

Huawei, the world's third-largest smartphone maker, continued to gain on Apple in the first three months of the year, with an impressive 21.7 percent growth, according to market research firm IDC.


Huawei shipped an estimated 34.2 million smartphones worldwide in the first quarter, capturing 9.8 percent market share, based on data from IDC's Worldwide Quarterly Mobile Phone Tracker. That's up from an estimated 28.1 million smartphones it shipped in the year-ago quarter.

By comparison, Apple shipped an estimated 51.6 million iPhones in the quarter for 14.9 percent market share. Apple essentially saw no smartphone growth in the quarter as the market remains highly saturated, and due to seasonality factors as consumers anticipate a widely rumored trio of new iPhone models.


Huawei has previously outlined its ambitions to dethrone Samsung as the world's largest smartphone maker within the next four years, a tall task that would require leapfrogging Apple in the process.

"We want to grow into top two market share, and, in the future, top one by 2021," Huawei's consumer head Richard Yu said in February.

Huawei's biggest problem is that it still lacks considerable brand awareness in the western world. In the United States, it does not even crack the list of the top ten most popular smartphone brands, largely because it lacks agreements with the country's biggest carriers Verizon, AT&T, T-Mobile, and Sprint.

American customers have to resort to retailers such as Best Buy or Walmart, or Huawei's direct sales website, to purchase one of their unlocked devices, reducing the brand's visibility in the country.

Huawei has yet to reveal any larger plans for the United States, but in Canada, the company will begin selling its flagship P10 and P10 Plus smartphones through nationwide carriers Rogers and Bell starting in early June. Huawei has also been pushing its brand in Canada during the 2017 Stanley Cup Playoffs.

If Huawei can find success in Canada, then perhaps it will consider tackling the much larger U.S. market next.

Tags: IDC, Huawei

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Worldwide Mac Sales Up Slightly as PC Market Continues to Decline in Q1 2017

Amid a continuing decline in worldwide PC shipments, Apple's Mac sales are up slightly, according to new PC shipping estimates shared today by Gartner.

During the first quarter of 2017, Apple shipped an estimated 4.2 million Macs worldwide, up from 4 million in the year-ago quarter for an estimated growth of 4.5 percent. During the quarter, Apple held 6.8 percent of the market, up from 6.3 percent during the first quarter of 2016, allowing the company to hold on to its position as the number five PC vendor in the world.

Lenovo, HP, and Dell, the top three worldwide PC vendors, saw shipment growth during the quarter. Lenovo shipped an estimated 12.4 million PCs for 20 percent of the market (1.2 percent growth), HP shipped an estimated 12.1 million PCs for 19.5 percent of the market (6.5 percent growth), and Dell shipped 9.4 million PCs for an estimated 15 percent of the market (3.4 percent growth).


Asus, the number four PC vendor in the world, saw a sharp decline in growth, shipping only an estimated 4.5 million PCs compared to 5.3 million during the first quarter of 2016. Acer and the "Other" group composed of smaller manufacturers also saw declines.

According to Gartner, overall worldwide PC shipments totaled 62.2 million units, a 2.4 decline compared to the first quarter of 2016.
"While the consumer market will continue to shrink, maintaining a strong position in the business market will be critical to keep sustainable growth in the PC market. Winners in the business segment will ultimately be the survivors in this shrinking market," said Mikako Kitagawa, principal analyst at Gartner. "Vendors who do not have a strong presence in the business market will encounter major problems, and they will be forced to exit the PC market in the next five years. However, there will also be specialized niche players with purpose-built PCs, such as gaming PCs and ruggedized laptops."

"The top three vendors -- Lenovo, HP and Dell -- will battle for the large-enterprise segment. The market has extremely limited opportunities for vendors below the top three, with the exception of Apple, which has a solid customer base in specific verticals."
In the United States, PC shipments totaled 12.3 million units in 1Q 2017, also a 2.4 percent decline compared to 1Q 2016. Apple is the number four PC vendor in the United States, shipping an estimated 1.47 million Macs (for 12 percent market share), a slight decline from the 1.48 million Macs shipped in the first quarter of 2016.


While HP saw 16 percent growth in the United States with an estimated 3.6 million shipments, shipments were down for Dell (3.2M), Lenovo (1.7M), and Asus (503,000).

IDC also released its PC market shipment estimates today, and as per usual, its numbers tell a different story, in part because of the difference in the way tablets are counted by each firm.

According to IDC, the PC market saw its first growth in five years, with worldwide shipments totaling 60.3 million in the first quarter of 2017 for year-over-year growth of 0.6 percent. IDC's estimates for Apple are similar to Gartner's, with IDC suggesting worldwide Mac shipments of 4.2 million units, up from 4 million in the year-ago quarter for 4.1 percent growth.

It's important to note that data from Gartner and IDC is preliminary and that the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner estimated Mac shipments of 4.6 million in the first quarter of 2016, but the actual number was just over 4 million.

Tags: IDC, Gartner

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