Incase today announced the upcoming launch of a new IconConnected Power Sleeve for the MacBook Pro, which is designed to be an all-in-one protection and power solution for Apple's latest notebook computers.
The IconConnected Power Sleeve combines the protection of the Incase Icon sleeve with a built-in battery that's able to provide additional power to a MacBook Pro right from the case. The Power Sleeve features a built-in 14,000mAh battery with a USB-C port and an included USB-C charging cable.
In addition to being able to charge a MacBook Pro, the Power Sleeve also includes a USB-A port that can be used to charge iPhones, iPads, and other USB devices.
According to Incase, the Power Sleeve is able to provide more than one charge to the MacBook Pro, and multiple charges for devices with smaller batteries like the iPhone and iPad.
"For over 20 years, Incase has created innovative solutions that provide a better experience for Apple users through good design, with a rich heritage in MacBook protection and most recently, with an emphasis on connected solutions," said Paul Okui, Vice President of Product, Incase. "The IconConnectedTM Power Sleeve bridges the Incase connected and protection product ecosystems into one refined, powerful sleeve designed to meet the evolving demands of today's MacBook Pro users."
The Power Sleeve will be available for both 13 and 15-inch MacBook Pro models with USB-C ports, and when it launches in the third quarter of 2018, it will be priced at $199.95.
Smartphone accessory companies Olloclip and Incase today announced a new collaborative product called the "Filmer's Kit" for iPhone 7 and iPhone 7 Plus. The $199 kit includes "curated essentials" for users who regularly find themselves filming, taking photos, or live streaming on an iPhone 7.
Specifically, the Filmer's Kit includes an Olloclip Core Lens Set with Fisheye, Super-wide, and Macro 15x lenses, an Olloclip Active Lens Set with Telephoto and Ultra-Wide lenses, an Olloclip Pivot articulating mobile video grip, and a carrying case that was a joint effort between Olloclip and Incase.
“olloclip remains committed to finding new and exciting ways to making inspiring videos and photos fun and easy to capture on your mobile device. Partnering with Incase made sense to us since they, too, understand the importance of the photographic category and offer a complete collection aimed at the modern-day photographer and videographer,” said Patrick O’Neill, founder of olloclip.
“We also appreciate how Incase’s minimalistic and easy-to-use design language complements olloclip’s design ethos by focusing on maximizing functionality while delivering the finest details and finishes.”
The companies are releasing the $199 Filmer's Kit in a super-exclusive supply run of less than 2,000 copies worldwide. The kit won't be made available to purchase on Apple.com, or on Olloclip's and Incase's websites, so those interested will have to visit an Apple retail location to pick up a copy before they sell out.
Olloclip did refer to the Filmer's Kit as the "inaugural" edition, suggesting there could be more of the product, perhaps in a wider release, coming in the future.