Microsoft Surface Beats iPad in Design, Productivity, and Accessory Use in New J.D. Power Study

The Microsoft Surface has been ranked the highest in overall consumer satisfaction, and six points above Apple's iPad in second place, according to J.D. Power's 2017 U.S. Tablet Satisfaction Study. This marks the first top spot win for Microsoft in all six years that J.D. Power has published the Tablet Satisfaction Study, with the company earning a total 855 satisfaction score out of a potential 1,000 points.

The J.D. Power U.S. Tablet Satisfaction Study measures customer satisfaction in the tablet market by looking at five areas: performance (28 percent); ease of operation (22 percent); features (22 percent); styling and design (17 percent); and cost (11 percent). The study accounts for 2,238 tablet owners who have owned their current device for less than one year, with participants being questioned between October and December 2016.

With these rankings, Microsoft has received the designation as "among the best" on the market, while Apple at 849 points is "better than most."


According to J.D. Power, Microsoft's win this year "is largely due to its top rankings in the features and styling & design factors." The company earned top marks in categories related to the variety of pre-loaded applications, internet connectivity, and availability of manufacturer-supported accessories. This last category highlights the Surface's versatility, according to consumers, who reportedly "have the highest incidences of accessory use" with Microsoft Surface when compared to competitors.

Specifically, the Microsoft Surface's stylus saw a 48 percent usage rate in comparison to 27 percent of the industry average, while the tablet's add-on keyboard had a 51 percent usage rate in comparison to just a 14 percent industry average. Rounding out the Surface's pros were its variety of input/output ports (like a microSD card slot, USB 3.0, and 3.5mm headphone jack) and amount of internal storage available.
“The Microsoft Surface platform has expanded what tablets can do, and it sets the bar for customer satisfaction,” said Jeff Conklin, vice president of service industries at J.D. Power. “These tablet devices are just as capable as many laptops, yet they can still function as standard tablets. This versatility is central to their appeal and success.”
Microsoft also beat Apple in areas like the size of the tablet, quality of materials used, and attractiveness of tablet design. Microsoft's customers who are using the Surface Pro line of tablets are said to largely be early adopters (51 percent), younger than the customers of its competitors, and "more likely to consider productivity features as important." Microsoft customers tend to list productivity-related tasks as "very important" in comparison to industry average, like emailing, word processing, and banking.


Overall, J.D. Power found that customer satisfaction with their tablets is rising, with the study average sitting at 841 and increasing 21 index points from the six-months-ago iteration of the study. Customers are also tending to choose large screens, with satisfaction at 869 points for customers with screens measuring 10 inches or more, 850 points for screens 8-10 inches or more, and 824 for screens less than 8 inches.

More key findings include:


  • Driving the selection process: Lower price and past experience are the most commonly cited reasons for tablet selection among customers (22% each). Reputation is next at 19%.
  • Data plans increase satisfaction: Nearly one-third (32%) of customers have a data plan with their tablet. Overall satisfaction among customers with a data plan is 863 vs. 834 among those without such a plan.

    Apple has moved up and down J.D. Power's Tablet Satisfaction Study throughout the years, earning the top spot on some iterations of the study, while falling back down a few months later in others. Previous first place holders include Amazon and its Fire Tablets, as well as Samsung. When it's on top, Apple has used J.D. Power's ratings in numerous web campaigns in the past.


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  • New 9.7-Inch iPad Now Available for Personal Pickup at Apple Stores

    The new 9.7-inch iPad is now available for purchase at select Apple Retail Stores in the United States, Canada, Australia, and Japan, according to the company's in-store pickup tool enabled today. A handful of stores may have had limited stock already, but supplies now appear ample for Apple to accept reservations.


    Apple has yet to activate Personal Pickup in other countries where it operates Apple Retail Stores, including Belgium, Brazil, China, France, Germany, Hong Kong, Italy, Macao, Mexico, the Netherlands, Spain, Sweden, Switzerland, Turkey, the United Arab Emirates, and the United Kingdom.

    Nevertheless, in-store stock may be available as early as today in some of those countries as well. Apple said the new 9.7-inch iPad would be available to purchase at select Apple Retail Stores, authorized resellers, and carrier stores by the end of this week in more than 20 countries. Call ahead to check.

    Availability of new 9.7-inch iPad in Los Angeles area Apple Stores today

    Apple began accepting online orders for the new 9.7-inch iPad on its website last week, with initial orders estimated for delivery between March 31 and April 5 in the United States. Orders placed today are estimated to ship between April 6 and April 14 depending on the shipping method selected.

    Apple accepts iPad returns within 14 calendar days of receiving an online order, so some customers that still have a far out delivery date may elect to try their luck in stores, but your mileage may vary. Online orders can also be canceled on Apple's website if they have yet to be processed for shipment.

    Apple unveiled the new 9.7-inch iPad last week as a low-cost successor to the iPad Air 2, which has been discontinued. The tablet features a faster A9 chip and brighter Retina display than the iPad Air 2, but it is somewhat thicker and heavier than the iPad Air 2 since it lacks a fully laminated display.

    The tablet essentially packs an iPhone 6s chip with other iPad Air 2 components into an original iPad Air design. Read our new 9.7-inch iPad vs. iPad Air 2 article for a side-by-side comparison of complete tech specs.

    The new 9.7-inch iPad starts at $329 for a 32GB model with Wi-Fi, making it the cheapest new tablet that Apple has ever sold. Apple also offers a 128GB model with Wi-Fi for $429, while cellular-capable 32GB and 128GB models are available for $459 and $559 respectively in Silver, Gold, and Space Gray.

    Related Roundup: iPad
    Tags: Personal Pickup, Apple retail
    Buyer's Guide: 9.7" iPad Pro (Caution)

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    New 9.7-Inch iPad Teardown Confirms It’s Basically an Original iPad Air

    iFixit has shared a brief teardown of Apple's new 9.7-inch iPad unveiled last week, and unsurprisingly, the tablet looks just as much like an original iPad Air on the inside as it does on the outside.


    In the side-by-side photo above, iFixit noted the original iPad Air on the left has a slightly larger Wi-Fi module compared to the new 9.7-inch iPad on the right, but otherwise the tablets look virtually identical.

    iFixit said the new 9.7-inch iPad remains difficult to repair due to the front panel being glued to the device and strong adhesive holding everything in place. One plus is that the battery is not soldered to the logic board.

    The new 9.7-inch iPad is all about price. It's the cheapest new tablet that Apple has ever sold, starting at $329, yet with a brighter display and a faster A9 processor compared to the now-discontinued iPad Air 2.

    The fifth-generation iPad, as it is officially known, is also somewhat thicker and heavier than the iPad Air 2 since it lacks a fully laminated display with anti-reflective coating in order to keep costs down.


    The tablet's tech specs are otherwise identical to the iPad Air 2, including a display resolution of 2,048‑by‑1,536 at 264 PPI, 8-megapixel rear iSight camera, 1.2-megapixel front FaceTime camera, two speakers, Lightning connector, 3.5mm headphone jack, Touch ID with Apple Pay, and Bluetooth 4.2.

    The new 9.7-inch iPad can be ordered now on Apple's website in the United States and dozens of other countries.

    Apple said the new 9.7-inch iPad is also available to purchase at select Apple Stores, authorized resellers, and carrier stores starting this week in more than 20 countries, including the U.S., Australia, Canada, China, France, Germany, Italy, Japan, Netherlands, Spain, Sweden, Switzerland, and the U.K.

    Related Roundup: iPad
    Tags: iFixit, teardown
    Buyer's Guide: 9.7" iPad Pro (Caution)

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    New 9.7-Inch iPad and Red iPhone 7 and 7 Plus Now Available to Order

    Apple has just begun accepting orders for the new 9.7-inch iPad and (PRODUCT)RED iPhone 7 and 7 Plus on its online store in the United States and dozens of other countries and regions around the world. (PRODUCT)RED iPhones are also available for in-store pickup at select Apple Stores starting today.


    The new 9.7-inch iPad is equipped with a faster Apple A9 chip and brighter Retina display compared to the iPad Air 2, which has been discontinued. It is also somewhat thicker and heavier than the iPad Air 2 since it lacks a fully laminated display with anti-reflective coating in order to keep costs down.

    The tablet's tech specs are otherwise identical to the iPad Air 2, including a display resolution of 2,048‑by‑1,536 at 264 PPI, 8-megapixel rear iSight camera, 1.2-megapixel front FaceTime camera, two speakers, Lightning connector, 3.5mm headphone jack, Touch ID with Apple Pay, and Bluetooth 4.2.

    The new 9.7-inch iPad starts at $329 for a 32GB model with Wi-Fi, making it the cheapest new tablet that Apple has ever sold. Apple also offers a 128GB model with Wi-Fi for $429, while cellular-capable 32GB and 128GB models are available for $459 and $559 respectively in Silver, Gold, and Space Gray.

    The new 9.7-inch iPad is now available to order on Apple's website in dozens of countries around the world. The first online orders are estimated for delivery between March 31 and April 5 in the United States.

    Apple said the new 9.7-inch iPad will be available to purchase at select Apple Stores, authorized resellers, and carrier stores starting next week in more than 20 countries, such as the United States, Australia, Canada, China, France, Germany, Italy, Japan, Netherlands, Spain, Sweden, Switzerland, and the UK.


    Apple's special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus models are also now available to order on Apple's website in 128GB and 256GB storage capacities for $749/$849 and $869/$969 respectively. Initial orders are slated for delivery on Tuesday, March 28 in the United States.

    (PRODUCT)RED iPhones have a vibrant red finish complemented by a silver Apple logo and white front bezels. Apple said the models are in recognition of more than 10 years of partnership between Apple and (RED), which gives customers a way to contribute to the Global Fund in support of HIV/AIDS programs in Africa.


    The special edition iPhone joins the current (PRODUCT)RED lineup, which is available to purchase year-round, including the full iPod line of products, Beats Solo3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case, and a range of accessories for iPhone, iPad, and Apple Watch.

    (PRODUCT)RED iPhones are available starting today at many Apple Stores, authorized resellers, and carrier stores in the United States and dozens of other countries. Apple said the new models will begin shipping to customers by the end of March in the United States and more than 40 countries and regions.

    Related Roundups: iPad, iPhone 7
    Tags: (PRODUCT)RED, Apple retail
    Buyer's Guide: 9.7" iPad Pro (Caution)

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    The New iPad vs. 9.7-inch iPad Pro and iPad Air 2

    Apple yesterday announced the newest addition to its iPad lineup, somewhat confusingly called the "iPad" and known officially as the "5th-generation iPad," following in the footsteps of the fourth-generation model that was released before the iPad Air.

    Designed to replace the iPad Air, the iPad comes with a tantalizingly low price tag: $329. It is Apple's most affordable tablet to date and it's a competitive price point that will allow the iPad to better compete with lower-priced Android offerings.

    What do you get for $329? As it turns out, quite a lot. The iPad is a little bit iPhone 6s, a little bit iPad Air, and a little bit iPad Air 2.


    In a nutshell, compared to the iPad Air 2, the iPad has a brighter display and a faster A9 processor (first introduced in the iPhone 6s). Other internal hardware seems to be very similar to what's included in the iPad Air 2, with the exception of the display and the casing. Camera, battery life, Wi-Fi, LTE, and other sensors are all nearly the same.

    The iPad does not include a laminated display, and is thus thicker, much like the original iPad Air. It measures in at 7.5mm thick, compared to the 6.1mm iPad Air 2. The thickness and accompanying weight discrepancy is noticeable and the one downside between the new iPad and its predecessor.

    Compared to the 9.7-inch iPad Pro, the new iPad is, of course, significantly inferior, which is why it's priced at $329 and not $599. It does not support the Apple Pencil or the Smart Keyboard (no Smart Connector), and it lacks many of the display improvements, including True Tone color shifting and wide color gamut.

    The iPad has a slower processor than the iPad Pro, an inferior camera (8-megapixel vs. 12-megapixel rear and 1.2-megapixel vs. 5-megapixel front), two speakers instead of four, a slower LTE modem, and of course, since the 9.7-inch iPad Pro is the same size as the iPad Air 2, the iPad is noticeably thicker and heavier.

    If you're looking for top of the line hardware and accessory support, the 9.7-inch iPad Pro is the tablet to buy, but if you don't need the bells and whistles, the iPad is a steal at its price point.

    Performance wise, it's going to run all the latest games and apps, it'll take decent pictures, it still has a high-quality Retina display, and it features a 10 hour battery life, so it will hold up for several years, especially when doing basic tasks like web browsing and emailing.



    Click for larger version

    For those looking for a bit more, Apple is rumored to be planning to introduce an updated ~10-inch iPad Pro model that's going to replace the existing 9.7-inch iPad Pro. The ~10-inch model is said to have smaller bezels and perhaps an edge-to-edge display, allowing it to feature a bigger screen in a 9.7-inch-sized body.

    That tablet was originally rumored to be coming in the spring, but now it's looking like we won't see it until later in the year. Based on rumors, it may be worth the wait for those willing to shell out more money for the best technology.

    Apple plans to start selling the new iPad on Friday, March 24. The entry-level 32GB Wi-Fi only model will be priced at $329, and a 128GB model is available for $429. Wi-Fi + Cellular models are available at a $130 premium, so $459 for 32GB and $559 for 128GB.

    For more details on Apple's new iPad, make sure to check out our official iPad roundup. And for details on the upcoming iPad Pro updates, check out our iPad Pro roundup.


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    Tim Cook Says ‘Exciting Things’ Coming to iPad as Tablet Sales Continue to Drop

    While the iPhone 7 Plus helped Apple achieve record-breaking earnings results last quarter, iPad sales remained on a downward trend.


    Apple earlier this week reported that it sold 13.1 million iPads in the first quarter, which encompasses the holiday shopping season, down from 16.1 million in the year-ago quarter. As noted by Jason Snell at Six Colors, that's nearly half as many iPads as the 26 million that Apple sold during the same period in 2013.

    Apple isn't the only tablet maker suffering from declining sales. The overall category continued to shrink by between 9% and 20% worldwide compared to the same quarter a year ago, placing pressure on Samsung and other vendors, according to the latest estimates from research firms IDC and Strategy Analytics.


    Price remains a "key sticking point" for consumers looking to adopt high-end tablets such as the iPad Pro, which has created room for smaller vendors to capitalize on low-priced tablets, according to Strategy Analytics. Lenovo, for example, shipped an estimated 4.2 million tablets and grew 21% year-over-year in the quarter.

    "2-in-1 tablets are a hot market segment but price remains a key factor in consumer behaviors around PC and tablet replacement devices, which is evident in lower shipments of iPad Pro and Surface Pro 4 devices in the quarter," said Eric Smith, Senior Analyst at Strategy Analytics.

    IDC said the iPad Air 2 and iPad mini, rather than the iPad Pro lineup, continued to account for the majority of Apple's tablet shipments. For every ten slate tablets shipped, Apple sold only one iPad Pro, the research firm said. Apple does not officially break out iPad sales on a model-by-model basis.

    Apple said it underestimated holiday demand for the iPad quarter, and that compounded a supply issue with one of its suppliers. Apple also drew down channel inventory by 700,000 units, so its results are not as bad as they look. Last year, Apple increased channel inventory by 900,000 units as the iPad Pro launched.

    Apple also said the iPad has an 85% share of the U.S. tablet market priced above $200, so the tablet is doing exceptionally well in the premium segment that the company has targeted. iPad also undoubtedly remains the world's best-selling tablet, with a comfortable lead over its rivals, based on industry estimates.

    Samsung was Apple's closest competitor with an estimated 8.1 million tablets shipped in the quarter for 12.8% market share, according to Strategy Analytics. Lenovo, Huawei, and Amazon rounded off the top five with an estimated 4.2 million, 3.7 million, and 3.4 million shipments in the quarter respectively.


    As always, it is important to acknowledge that these are estimated figures, and that shipments do not necessarily reflect sales. There are also significant discrepancies between the IDC and Strategy Analytics datasets—particularly as it relates to Amazon—so treat the numbers with a proverbial grain of salt.

    Apple has effectively marketed the iPad Pro as a computer in the post-PC world, but the company's second annual decline in iPad sales led Apple podcaster Marco Arment to raise an interesting question: what if the iPad isn't the future of computing?
    What if, like so much in technology, it’s mostly just additive, rather than largely replacing PCs and Macs, and furthermore had a cooling-fad effect as initial enthusiasm wore off and customers came to this conclusion?
    One thing is for certain: consumers are not upgrading their tablets nearly as often as smartphones. In order to reignite iPad sales, Apple will have to add compelling new features that entice the large base of existing iPad owners to swap out their current "good enough" tablet for a new one.

    "We've got some exciting things coming on iPad and I'm optimistic about where things are headed," said Apple CEO Tim Cook. "Customer satisfaction is through the roof. iPad Pro at 99%. So I see a lot of good things and hope for better results."


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    Gamevice Reveals New and Improved Gaming Controllers for iPhone 7, iPad Pro, iPad Air, and iPad mini

    Accessory maker Gamevice today debuted a collection of new mobile gaming controllers for the iPhone 7, iPhone 7 Plus, iPad Pro 9.7-inch and 12.9-inch, iPad Air, and iPad mini, which all come with updated thumbsticks, improved buttons, a lighter build, and a Lightning connector for simple connection to each iOS device. The original version of the controller launched for the iPhone 6s in 2015.

    gamevice-1
    The iPhone 7 Plus Gamevice controller

    Gamevice's controllers work by placing an iPhone or iPad into the space between each side of the controller, and connecting the smartphone or tablet to the accessory with the iPhone's Lightning port. The controller itself also has a Lightning port on the outside, so users can keep their iOS device charged while playing. When not connected to power, the controller is powered directly from the battery of the iPhone or iPad.

    Like traditional gaming controllers, Gamevice includes two thumbsticks, a directional pad, shoulder buttons, four ABYX face buttons, and a menu button. The thumbsticks on Gamevice's controllers are horizontally aligned, similar to those on the PlayStation DualShock controllers. In addition to these features, the iPhone 7 and 7 Plus versions of the controller have a headphone jack.

    gamevice-2
    The iPad Pro 12.9-inch Gamevice controller

    The full list of updates includes:

    • It’s lighter. The iPhone now powers Gamevice, meaning that it doesn’t need its own battery. What’s more, it draws no more power than headphones do.


    • It’s got Lightning. Out goes USB port, in comes a Lightning port - meaning that you can charge your iPhone and your Gamevice at the same time.


    • It’s ‘thumbier’. The thumb sticks have been upgraded to be more ergonomic and comfortable, giving improved control.


    • Full support for iPhone 7. Gamevice for iPhone now supports every iPhone since iPhone 6 and 6 Plus. Its patented design turns your iPhone into a mobile video game console.


    Within its own app on the iOS App Store, called Gamevice Live [Direct Link], the company has curated a collection of apps that support its controllers, now reaching over 900 games. Titles include Minecraft: Pocket Edition, Assassin's Creed: Identity, The Binding of Isaac: Rebirth, Bully: Anniversary Edition, and more.

    The iPad Pro and iPad Air Gamevice controllers are available today on Apple.com, and the iPhone 7 and iPad mini versions will launch on January 31. All models cost $99.95.

    gamevice-3
    The iPad mini Gamevice controller

    Some users have noted on Twitter that the iPhone 7 and 7 Plus Gamevice controllers have already begun appearing in some Apple retail stores ahead of their January 31 launch date.


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    Size of Apple’s New ‘High End’ iPad Pro Model Said to be Between 10 and 10.5-Inches

    Noted analyst Ming-Chi Kuo has released a new research report underlining his expectations for the future of Apple's iPad line-up, with slightly revised predictions for a new "high-end" middle-size tablet to be released later this year.

    According to Kuo, Apple is planning to introduce three iPads in 2017: a 12.9-inch iPad Pro 2 and a "low-cost" 9.7-inch iPad, along with a new bezel-free, mid-size model in the range of between 10 and 10.5 inches.


    ipad_lineup_2016_sides
    We note the 12.9" model will be the second generation of the existing 12.9" iPad Pro, the 10-10.5" model will be the high-end model equipped with a narrow bezel design, and the 9.7" model will be the low-priced option. The former two models will have an A10X chip manufactured by TSMC (2330 TT, NT$183.5, N), while the latter comes with an A9 chip made by Samsung LSI. Although we estimate iPad shipments in 2017 will drop again YoY to 35-37mn units, we except the decline to narrow to 10% from 2016's roughly 20%, given that the 10-10.5" model may see more demand from commercial/enterprises and tender markets, while the low-priced 9.7" model may have a greater shipment contribution and likely account for 50-60% of total shipments of new iPads.
    Last August, Kuo's expectation for Apple's mid-size model was a more definite 10.5 inches. His latest revised prediction of 10-10.5 inches suggests Apple is still testing multiple tablets and has yet to settle on a final size. Interestingly, Japanese site Mac Otakara released two separate reports last year stating that the tablet will be 10.1 inches and 10.9 inches, so while the former size falls into the lower end of Kuo's revised range, the exact dimensions remain unclear.

    Market-wise, Kuo believes "the worst has passed" for Apple's iPad as he predicts a narrower year-on-year shipment decline in 2017. The analyst puts this down to an improved product mix, decreasing exposure to the iPad mini, and an improved cost structure due to an increasing number of suppliers of touch-module lamination and display panels, with Samsung being "the biggest winner" in joining previous monopoly-holder Silicon Works to supply the latter.

    Mac Otakara and Barclays Research have both predicted an early 2017 launch for the new iPads, perhaps in March or April. However, if a radical bezel-free redesign is planned, it is unlikely that Apple will upstage the 2017 iPhone 8 that's expected in September with an edge-to-edge iPad launching earlier in the year.


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    CES 2017: OtterBox uniVERSE Modular Case System Coming to iPad Air 2 and 9.7-Inch iPad Pro

    OtterBox today announced that it will soon be expanding its modular uniVERSE case system to the iPad Air 2 and 9.7-inch iPad Pro, along with the introduction of new partners for the system like Brydge, olloclip, and Tile. uniVERSE combines the rugged protection of the company's brand with modular add-ons that enhance the features of the case, which is even more expansive on iPad thanks to two slotted rails, a new center connection point, and a removable spine -- all access locations for third-party modules.

    The company announced a few partners for the uniVERSE iPad case system at CES. Options for users will include the addition of Tile's Bluetooth tracker, a lens clip from olloclip, credit card slots from Wagner, and a 9.7-inch aluminum keyboard from Brydge.

    otterbox-universe-ipad The full list includes:

    • StabylCam StabylRig Image Stabilizer – handheld video and photo stabilizer for clear, crisp imagery and recording


    • Tile Slim Bluetooth Tracker – quickly find keys, smartphones and other valuables


    • olloclip Lens Set for iPhone 7 and iPhone 7 Plus – professional-style lenses to make the best photos and videos even better.


    • Wagner wallets and multi-tools – carry credit cards and a variety of tool functions like a knife, bottle opener, saw, hex and more


    • PopSockets Grip – get a grip on iPhone with a telescoping grip and viewing stand


    • HANSNAP – multi-adjustable hand strap for easy filming and screen viewing


    • ECO Sensors SPARROW Portable Air Monitor – a wearable environmental health and safety monitor that measures air quality and alerts the user of life threatening situations.


    • Brydge 9.7 Keyboard – maximize the functionality of iPad while providing the productivity of a laptop with this stylish, high-grade aluminum keyboard


    • ikeGPS Spike Laser Measurement Tool – comprehensive but simple-to-use smartphone laser measurement solution


    • FIRST Healthcare Magnetic Positioning Arm – position tablet in space near workstation for hands-free work

    Users can already purchase uniVERSE for the iPhone 6/6s, iPhone 6/6s Plus, and iPhone 7/7 Plus at OtterBox's official website. For iPhone, the company has introduced modules that support the Square credit card reader, battery packs, and more.


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    2016’s Biggest Apple Leaks: iPhone, Macs, Apple Watch, iPad, and More

    Apple's product lineup has expanded over the past couple of years with the addition of the Apple Watch, a third notebook line, and most recently AirPods, and while 2016 turned out to be a bit of a disappointment for some with the Mac in particular seeing many models go the entire year without an update, there were still a number of significant updates.

    iphone7plusproback
    July 2016 mockups showing iPhone 7 and two variations of iPhone 7 Plus

    As we reach the end of the year, it's worth a look back at some of the more notable and accurate rumors and leaks from 2016 to see how the sometimes long and winding road of rumors led to the product launches we eventually saw.
    Continue reading 2016’s Biggest Apple Leaks: iPhone, Macs, Apple Watch, iPad, and More