Soap brand Lifebuoy has launched some truly grimy billboards.
The company’s new shopping mall ads are essentially giant Petri dishes in which bacteria swabbed from everyday objects grows before the eyes of passers-by over the course of days.
The end result is a colorful pattern of living bacterial colonies splayed out around their comparatively small source.
The stunt is intended to demonstrate on a super-sized scale the amount of bacteria and fungi that lurk unseen on household items like smartphones, dollar bills and game controllers. Read more…