Apple Releases New Earth Day Video at Sustainable Brands Event

Apple today shared a new Earth Day 2017 video on its YouTube channel, which comes more than a month after Earth Day took place.

The video, which follows the theme of the previous Earth Day spots Apple released, focuses on Liam, Apple's recycling robot that strips iPhones down to their component parts.


The ad was created by Apple environment lead Lisa Jackson and her team to mark Apple's attendance at Sustainable Brands 2017, a Detroit conference for business leaders committed to brand value creation through sustainability.

Sarah Chandler, Apple's Director of Operations and Environmental Initiatives, was in Detroit to speak at the event, where she talked about Apple's latest pledge to achieve a closed-loop supply chain. Chandler works under Lisa Jackson and is responsible for Apple's effort to use greener materials, conserve finite resources, and reduce the environmental impact of the company's supply chain.


Apple first announced its goal to use 100 percent recycled materials for products ahead of Earth Day, with the publishing of its 2017 Environmental Responsibility Report. Apple's eventual goal is to stop mining the earth for rare minerals and metals by focusing more heavily on recycled products.

"We're actually doing something we rarely do, which is announce a goal before we've figured out how to do it," Lisa Jackson said in April. "So we're a little nervous, but we also think it's really important, because as a sector we believe it's where technology should be going."

Liam, the robot featured in today's extra Earth Day video, will play an important role helping Apple reach its goal. Apple plans to double down on technologies like Liam, as well as put more effort into emphasizing its Apple Renew recycling program.


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Al Gore and Lisa Jackson to Discuss ‘Climate Optimism’ at Apple Store in San Francisco This Week

Apple has announced that former U.S. Vice President Al Gore and Apple's environmental chief Lisa Jackson will be hosting a "climate optimism" discussion at its Union Square retail store in San Francisco on Wednesday.


The duo will also share their insight on Earth Day initiatives, Apple's ongoing commitment to the environment, and ways that people can have an impact on climate and the environment through positive actions.

The free event begins on April 19 at 7:00 p.m. local time. Apple is accepting a limited number of reservations on its website.

(Thanks, Ryker!)

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Three More Apple Suppliers Commit to Using 100 Percent Renewable Energy

Three additional Apple suppliers, including Compal Electronics, Sunwoda Electronic, and Biel Crystal Manufactory, have promised to use 100 percent renewable energy when manufacturing iPhone components, Apple VP of Environment, Policy, and Social Initiatives Lisa Jackson told Bloomberg in an interview.

96 percent of the energy Apple uses comes from renewable sources like wind and solar, allowing the company to reduce its carbon footprint, and in 26 countries, Apple facilities are powered with 100 percent renewable energy. With much of its own company using renewable energy, Apple has started focusing on its suppliers to further its sustainability efforts.

"We look at our carbon footprint as so much more than just our office, our data centers, our stores, even our distribution centers," Jackson told Bloomberg Television. "All that's included in our 96 percent, but now we're moving onto our supply chain."
Late last month, Apple promised to honor the commitment it made under the Obama administration to fight climate change, and today, Jackson said Apple plans to continue on its path and make its values known to the Trump administration, which has started to rescind environmental rules and protections.
"One thing this administration has made clear is that they want to hear from business and so we're going to do everything we can to make our values known," Jackson said.
Along with Compal Electronics, Sunwoda Electronic, and Biel Crystal Manufactory, four other suppliers have committed to using clean energy: Lens Technology, Solvay Specialty Polymers, Catcher Technology, and Ibiden. In March, Apple said that by the end of 2018, the company and its supplier partners expect to generate more than 2.5 billion kilowatt hours of clean energy per year.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.


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Apple’s Lisa Jackson Joins Federal Committee Advising on Vehicle Automation

lisa-jackson-appleLisa Jackson, Apple's vice president of environment, policy, and social initiatives, has been named as a member of the new Federal Committee on Automation. Announced by the U.S. Department of Transportation, the committee will act as an advisory panel to discuss and look into "some of the most pressing and relevant matters facing transportation today."

These matters are said to mainly include the development and deployment of automated vehicles. Additionally, the committee will act as a resource for the Department of Transportation as it continues to provide research, policy updates, and regulations on transportation in the U.S., while also helping "advance life-saving innovations."

Its members consist of "leading professionals and experts" in a multitude of fields.
“During my time at the Department, we have fostered some of the most significant technological changes to ever take place in transportation, and we did so while keeping our focus on the safety of the American people,” said U.S. Transportation Secretary Anthony Foxx. ”This new automation committee will work to advance life-saving innovations while boosting our economy and making our transportation network more fair, reliable, and efficient.”
In addition to Lisa Jackson, the Federal Committee on Automation will include Gloria Boyland (FedEx VP), Robin Chase (Zipcar Co-Founder), Rachel Holt (Uber Regional General Manager), Gerry Murphy (Amazon Senior Corporate Council), and various other technology executives, university professors, and automotive industry professionals.

Each member of the committee is said to contribute the "best practices, challenges, and opportunities" they have knowledge of in regards to the future of automation in vehicles. Apple's own interest in autonomous cars was made official in a letter to federal regulators last month, and now it appears that the company will be willing to share its knowledge for the betterment of vehicle automation across the industry.
As technology develops, automation may play a larger role in a number of modes of transportation, including cars, buses, trains, planes, and UAS (drone) systems. This committee will play a critical role in sharing best practices, challenges, and opportunities in automation, and will open lines of communication so stakeholders can learn and adapt based on feedback from each other.
The full list of committee members can be found on the U.S. Department of Transportation's official website.

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