Snapchat makes biggest move yet in becoming the new TV

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Snapchat is gunning for television. More news, comedy, sports and lifestyle shows will be popping up on the app in the coming months, thanks to a new deal with Turner. 

The partnership, announced Tuesday, is expected to introduce several new brands into the messaging app. Turner and Snap, together, will be developing original shows from Turner-owned TBS, Adult Swim, truTV, Great Big Story and Super Deluxe. 

Bleacher Report, which has had an international edition on Snapchat Discover since the platform’s launch in January 2015, will create a channel in the U.S. version of the app on Jan. 4, 2017. CNN is committing to offer more daily content on its own channel (Mashable is a Discover partner, and Turner is an investor.) Read more…

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Netflix will now show you video previews to help cure your indecision

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We’ve all been there, scrolling through Netflix’s many options but entirely unable to settle on anything.

Netflix thinks some video will help you decide.

The streaming video giant is introducing video previews to its user interface. The video below shows how navigating to “Stranger Things” brings up a brief look at the show. 

“As we launch more than 1,000 hours of original content next year, we know we have less than 90 seconds to capture someone’s attention and get them excited about a title — that’s why we’re introducing video previews into the TV browsing experience,” Netflix product leads Stephen Garcia and Chris Jaffe wrote in a blog postRead more…

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Twitter field day: Barack Obama digital media company edition

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On December 2, 2016, the internet was gifted the ultimate Friday afternoon Twitter story: Barack Obama has reportedly considered starting a digital media company once he’s no longer president.

This is the Platonic idea of a story for media people to riff on. It is the Breaking-Bad-meth-purity-level of a media riff story.

Is it going to actually happen? Apparently not, as the White House communications director said the president has “no plans to get into the media business after he leaves office.” Read more…

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Yep, it’s true: Facebook Collections, a competitor to Snapchat Discover, is on the way

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Facebook is coming for Snapchat—specifically, Snapchat Discover—via the development of a new publisher program, according to a Business Insider report published Friday. A source familiar with the program’s development has also confirmed its existence to Mashable.

The social network is reportedly asking publishers to create more content for them within a new feature called Collections. 

The feature would include curated stories from individual publishers that would appear in Facebook’s News Feed, according to potential Collections partners Business Insider‘s Alex Heath spoke with, as well as documentation of the program reviewed by him, too. Sound familiar?  Read more…

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The Anti-Defamation League was surprised to find its ads appearing on Breitbart

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The Anti-Defamation League has been one of the most outspoken critics of Donald Trump’s appointment of Breitbart chairman Stephen Bannon to a top White House post.

So it came as a surprise to the Jewish anti-bigotry group this week when it discovered that it actually numbered among the far-right news site’s advertisers.

They weren’t the only one. Because many of its digital ads are placed by a third-party network through automated exchanges, the group doesn’t have a direct hand in every online ad transaction. The same goes for other advertisers including Kellogg, which also pulled its ads from the website. Read more…

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How leading publications can prepare for a tidal wave of citizen reporting

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How Leading Publications Can Prepare For A Tidal Wave of Citizen Reporting

During Hurricane Sandy in 2012, CNN made a gaffe when it falsely announced that the New York Stock Exchange was under three feet of water. Chad Mayers and other leading media figures like Piers Morgan were left gasping for breath, after it was revealed that the ‘scoop’ came from an unverified ‘citizen reporter’ on Twitter, but the potential effects on the economy could have been catastrophic. 

Advances in smartphone technology, and increased global access to social networks have evolved ‘citizen reporting’ into an important and increasingly organized branch of the media industry, offering ‘front line’ insights which can be posted much faster than when publications follow normal editorial processes.  Read more…

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Viral discontent: Daily Mail says Elite Daily is essentially worthless

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One of the most popular viral phenoms of the digital media boom is now essentially worthless. 

That’s not the claim of an analyst or disgruntled ex-employees; it’s the conclusion reached by the Daily Mail, the company that bought Elite Daily in January 2015 for around $40 million. 

The publishing company (DMGT) behind the Daily Mail wrote down the value of Elite Daily in its earnings report released on Thursday. In doing so, DMGT is saying that Elite Daily is worth far less than it had previously valued the viral content publisher.

The good news is that Elite Daily is bringing in more money. The bad news is that its losing far more. The company noted that Elite Daily’s “audience retention and revenue growth have been disappointing and losses have exceeded expectations.” Read more…

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Activist’s Twitter campaign prompts advertisers to flee Breitbart

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Several major brands are scrubbing their ads from far-right news outlet Breitbart following pressure from social media users.

A makeshift campaign at the center of the boycott effort called Sleeping Giants claims that more than 20 advertisers have either publicly or privately agreed to remove ads from the site, including Kellogg, U.S. Bank and Warby Parker.

Their decisions come amid renewed backlash against the site prompted by Donald Trump’s recent appointment of Breitbart chairman Stephen Bannon as his chief strategist. Critics say the agitative outlet frequently traffics in racist, misogynist and homophobic content. Read more…

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AT&T launches long-awaited online TV streaming service

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AT&T’s DirecTV package is going digital.

After weeks of anticipation, the telecom giant officially launched its new DirecTV Now streaming service Monday at an event in New York City. 

The new option, which starts at $35 per month (though that price is set to increase after a certain window), will offer subscribers more than 100 live channels available through a digital set-top box or mobile device. It currently supports Apple and Android devices, Amazon Fire, Chromecast and other online platforms with the exception of the Roku, which is expected to be included sometime next year.

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CNN courts the YouTube generation by partnering with Casey Neistat

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CNN is preparing its second major effort to appeal to a younger generation of news consumers. And this time it’s tapping one of YouTube’s biggest stars.

CNN is teaming up with Casey Neistat to launch a new standalone company that will  use smartphones to create video content. 

As part of the move, CNN is buying Neistat’s Beme app, which launched in July 2015. CNN did not disclose the terms of the deal.

The Beme app will be shut down in the coming weeks while the rest of the company will fold into the new venture owned by CNN. Matt Hackett, the chief technology officer of Beme and formerly the head of engineering at Tumblr, will help lead the new company. Read more…

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