Latest Beats Ad Features LeBron James, Kevin Durant, and Other NBA All-Stars

Beats by Dre has released a new BE HEARD ad featuring NBA all-stars LeBron James, Kevin Durant, Draymond Green, and James Harden.


The 30-second spot shows each player listening to the song Seven Nation Army by American rock duo The White Stripes while warming up with Apple's popular Beats Solo3 and Powerbeats3 headphones.

It's possible the ad could be played during the remainder of the 2017 NBA Playoffs, which have now reached the Conference Finals.

James will gear up for the Cleveland Cavaliers in game one of the Eastern Conference Finals against the Boston Celtics tomorrow, while Durant and Green helped the Golden State Warriors rally from a 25-point deficit to defeat the San Antonio Spurs in game one of the Western Conference Finals on Sunday.

Harden's Houston Rockets were eliminated by the Spurs in the Western Conference Semifinals last week.


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The Golden State Warriors just aren’t fair

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The Golden State Warriors just aren’t fair. They aren’t fair because they have a player who can score 60 points in 29 minutes. 

The Warriors aren’t fair because that player — Klay Thompson — is their purported third option on offense. 

And the Warriors aren’t fair because Thompson, even though he was erupting for 60 points, had nothing to do with Golden State’s most jaw-dropping highlight on Monday.

The highlight in question started when Zaza Pachulia won a jump a ball, then tipped it back to Draymond Green. Green threw a football-style bomb downcourt to a streaking Steph Curry. Curry touched the ball for just the briefest moment while going airborne and flicking a blind alley-oop backwards over his head. Kevin Durant soared in to flush it home. The ball didn’t touch the floor once. The crowd, as they say, went wild.  Read more…

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This dunk is absolutely brutal, and you’ll never guess who threw it down

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What we have here, folks, is a late contender for 2016’s dunk of the year, thanks to Derrick Jones Jr. of the NBA D-League. 

Jones is currently a rookie for the Northern Arizona Suns in the NBA’s minor league after playing one season of college hoops for UNLV. But never mind all that — let’s get to the glorious dunk. 

It happened over the weekend, so we’ll forgive you if it was lost amid football, the last of Thanksgiving leftovers and — well, let’s face it, not many people watch the D-League. 

Maybe we all should, though, after viewing this clip. Here’s Jones catching the one-handed alley-oop about two counties away from the rim before somehow slamming it home over a hapless defender.  Read more…

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This NBA coach had an inspiring response to a question about winning championships

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Gregg Popovich has five NBA Championship rings to his name, but the San Antonio Spurs head coach considers something else even more important than winning. 

Popovich, along with Harvard professor and civil-rights activist Dr. Cornel West, took questions about social issues from 250 high school students in San Antonio last month, per The Nation. One of those students asked if the Spurs would win a championship this year, a feat they accomplished in 2014. 

Popovich’s answer was priceless.

“Win the championship?” he said. “I don’t know, but it’s not a priority in my life. I’d be much happier if I knew that my players were going to make society better, who had good families and who took care of the people around them. I’d get more satisfaction out of that than a title.”  Read more…

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Get thee to a TV and watch Russell Westbrook play NBA basketball

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We tried to tell you a month ago. Hell, we tried to tell you 21 months ago

Now, however, the message applies more than ever: Get thee to a TV and watch Russell Westbrook play NBA basketball

The NBA’s supernova superstar started this season on a rampage — and he’s only turned the heat up since. Now, a quarter-way through the NBA calendar, Westbrook stands a very real chance of finishing the season with a feat no one has pulled off since 1962. 

On Sunday night, Westbrook’s Oklahoma City Thunder won their fifth straight game. And, for the fifth straight game, Westbrook posted a triple-double. That effort made Westbrook the first NBA player to register five straight triple-doubles since Michael Jordan (ever heard of him?) did so in 1989. Read more…

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Charles Barkley foolishly rips the Warriors for playing ‘girl basketball’

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Make of this one what you will, folks.

Former NBA star and current TNT analyst Charles Barkley says he’s no fan of the Golden State Warriors. Not because of their recent successes, though, and not because they added yet another superstar by signing Kevin Durant this summer. 

Barkley dislikes the Warriors because they play “girl basketball.”

Barkley delivered his latest criticism of Golden State, a team he’s insisted on obtusely criticizing for a few years now, during TNT’s Thursday night studio show.  

“Maybe I’m old school, but I’m never going to like that little girly basketball where you have to outscore people,” Barkley said. “I’m biased against girl basketball.”  Read more…

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The 10 athletes who gained the most Instagram followers in 2016

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As 2016 winds down, the folks at Instagram found a way to rank the world’s top athletes on one, uniform statistic — social media popularity. 

This has been a year many people would like to forget. But if you’re tired of reading about metaphors for it (which you can find here and here and everywhere, really), this list might help you take your mind of things. 

Here’s a look at athletes who gained the most Instagram followers in 2016.

10. Stephen Curry (@stephencurry30)

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An NBA game got postponed, so players made do with Hennessy and cheesesteaks

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The NBA matchup between the Sacramento Kings and host Philadelphia 76ers was postponed Wednesday night due to condensation on the court. 

So what’s a hooper to do? Well, a pair of Kings — DeMarcus Cousins and Matt Barnes — made the best of the situation with Philadelphia’s most famous dish and a bottle of cognac. 

Barnes shared a video on Snapchat of himself and Cousins with a cheesesteak and a bottle of Hennessy on Wednesday night after the game was postponed until a later date. Here’s a look, via ForTheWin writer Alysha Tsuji.   Read more…

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J.R. Smith left basket wide open because he was busy hugging an opponent

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In one of the more bizarre moments you’ll see in basketball, Cleveland Cavaliers guard J.R. Smith took a moment to embrace opposing player Jason Terry on the sidelines in the first half of the Cavs-Bucks game on Tuesday.

The two have a history — Smith was suspended for a game after he elbowed Terry in the face in the 2013 playoffs — so it appears as if they’ve reconciled their differences.

But why was their hug so strange?

Because it happened in the middle of the game, leaving Smith’s man wide open and allowing the Bucks to score.

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Klay Thompson makes the best paper airplane on the West Coast

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Golden State Warriors guard Klay Thompson continued his streak of irreverent press conference moments on Monday by tossing a top-notch paper airplane at the media before walking out of the room.

The self-proclaimed “best paper airplane on the West Coast” comes a couple weeks after Thompson sipped a Coors Light in the middle of a post-game interview. 

Thompson’s shooting skills on Monday weren’t bad, either. The 26-year-old put up 20 points during the Warriors’ narrow 105-100 victory. 

But if basketball doesn’t work out, at least Thompson has a backup plan. 

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