Beats by Dre has released a new BE HEARD ad featuring NBA all-stars LeBron James, Kevin Durant, Draymond Green, and James Harden.
The 30-second spot shows each player listening to the song Seven Nation Army by American rock duo The White Stripes while warming up with Apple's popular Beats Solo3 and Powerbeats3 headphones.
It's possible the ad could be played during the remainder of the 2017 NBA Playoffs, which have now reached the Conference Finals.
James will gear up for the Cleveland Cavaliers in game one of the Eastern Conference Finals against the Boston Celtics tomorrow, while Durant and Green helped the Golden State Warriors rally from a 25-point deficit to defeat the San Antonio Spurs in game one of the Western Conference Finals on Sunday.
Harden's Houston Rockets were eliminated by the Spurs in the Western Conference Semifinals last week.
The highlight in question started when Zaza Pachulia won a jump a ball, then tipped it back to Draymond Green. Green threw a football-style bomb downcourt to a streaking Steph Curry. Curry touched the ball for just the briefest moment while going airborne and flicking a blind alley-oop backwards over his head. Kevin Durant soared in to flush it home. The ball didn’t touch the floor once. The crowd, as they say, went wild. Read more…
It happened over the weekend, so we’ll forgive you if it was lost amid football, the last of Thanksgiving leftovers and — well, let’s face it, not many people watch the D-League.
Maybe we all should, though, after viewing this clip. Here’s Jones catching the one-handed alley-oop about two counties away from the rim before somehow slamming it home over a hapless defender. Read more…
Gregg Popovich has five NBA Championship rings to his name, but the San Antonio Spurs head coach considers something else even more important than winning.
Popovich, along with Harvard professor and civil-rights activist Dr. Cornel West, took questions about social issues from 250 high school students in San Antonio last month, per The Nation. One of those students asked if the Spurs would win a championship this year, a feat they accomplished in 2014.
“Win the championship?” he said. “I don’t know, but it’s not a priority in my life. I’d be much happier if I knew that my players were going to make society better, who had good families and who took care of the people around them. I’d get more satisfaction out of that than a title.” Read more…
The NBA’s supernova superstar started this season on a rampage — and he’s only turned the heat up since. Now, a quarter-way through the NBA calendar, Westbrook stands a very real chance of finishing the season with a feat no one has pulled off since 1962.
On Sunday night, Westbrook’s Oklahoma City Thunder won their fifth straight game. And, for the fifth straight game, Westbrook posted a triple-double. That effort made Westbrook the first NBA player to register five straight triple-doubles since Michael Jordan (ever heard of him?) did so in 1989. Read more…
Former NBA star and current TNT analyst Charles Barkley says he’s no fan of the Golden State Warriors. Not because of their recent successes, though, and not because they added yet another superstar by signing Kevin Durant this summer.
Barkley dislikes the Warriors because they play “girl basketball.”
As 2016 winds down, the folks at Instagram found a way to rank the world’s top athletes on one, uniform statistic — social media popularity.
This has been a year many people would like to forget. But if you’re tired of reading about metaphors for it (which you can find here and here and everywhere, really), this list might help you take your mind of things.
Barnes shared a video on Snapchat of himself and Cousins with a cheesesteak and a bottle of Hennessy on Wednesday night after the game was postponed until a later date. Here’s a look, via ForTheWin writer Alysha Tsuji. Read more…
In one of the more bizarre moments you’ll see in basketball, Cleveland Cavaliers guard J.R. Smith took a moment to embrace opposing player Jason Terry on the sidelines in the first half of the Cavs-Bucks game on Tuesday.
The two have a history — Smith was suspended for a game after he elbowed Terry in the face in the 2013 playoffs — so it appears as if they’ve reconciled their differences.
But why was their hug so strange?
Because it happened in the middle of the game, leaving Smith’s man wide open and allowing the Bucks to score.