Smartphone accessory companies Olloclip and Incase today announced a new collaborative product called the "Filmer's Kit" for iPhone 7 and iPhone 7 Plus. The $199 kit includes "curated essentials" for users who regularly find themselves filming, taking photos, or live streaming on an iPhone 7.
Specifically, the Filmer's Kit includes an Olloclip Core Lens Set with Fisheye, Super-wide, and Macro 15x lenses, an Olloclip Active Lens Set with Telephoto and Ultra-Wide lenses, an Olloclip Pivot articulating mobile video grip, and a carrying case that was a joint effort between Olloclip and Incase.
“olloclip remains committed to finding new and exciting ways to making inspiring videos and photos fun and easy to capture on your mobile device. Partnering with Incase made sense to us since they, too, understand the importance of the photographic category and offer a complete collection aimed at the modern-day photographer and videographer,” said Patrick O’Neill, founder of olloclip.
“We also appreciate how Incase’s minimalistic and easy-to-use design language complements olloclip’s design ethos by focusing on maximizing functionality while delivering the finest details and finishes.”
The companies are releasing the $199 Filmer's Kit in a super-exclusive supply run of less than 2,000 copies worldwide. The kit won't be made available to purchase on Apple.com, or on Olloclip's and Incase's websites, so those interested will have to visit an Apple retail location to pick up a copy before they sell out.
Olloclip did refer to the Filmer's Kit as the "inaugural" edition, suggesting there could be more of the product, perhaps in a wider release, coming in the future.
Olloclip has been making lenses for the iPhone since 2011, expanding the range of tools at an iPhone photographer's fingertips. For the iPhone 7 and the iPhone 7 Plus, Olloclip has redesigned its product lineup, offering the same lenses in a new package that better fits the latest iPhones and provides more utility, like a stand.
I've been using Olloclip to spice up my iPhone photographs since the iPhone 5, so I was eager to try out Olloclip's latest products with the iPhone 7 Plus, which has two rear cameras instead of one.
Olloclip sent me its Core Lens Set, priced at $100, its Macro Pro Lens Set, priced at $80, and its Active Lens Set, priced at $120.
The Core Lens Set features a fisheye lens, a 120 degree wide-angle lens, and a 15x macro lens, while the Macro Pro Lens Set includes three macro magnifications at 7x, 14x, and 21x. The Active Lens Set, Olloclip's most expensive, offers a 2x telephoto lens and a 155 degree ultra-wide lens.