LOS ANGELES — Welcome to new media, Taylor Swift — it’s been waiting for you.
AT&T announced Monday it is partnering with the Grammy-award winning artist for a new streaming video experienced called Taylor Swift NOW.
The streaming video catalog will “showcase unique videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives,” the telecommunications giant said in its release.
AT&T customers will be able to get Taylor Swift NOW across all of AT&T’s video platforms later this year including DIRECTV, DIRECTV NOW and U-verse.
A sneak peek of the channel will be available to fans in the coming weeks. Read more…