Taylor Swift partners up with AT&T for streaming ‘video experience’

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LOS ANGELES —  Welcome to new media, Taylor Swift — it’s been waiting for you.

AT&T announced Monday it is partnering with the Grammy-award winning artist for a new streaming video experienced called Taylor Swift NOW.

The streaming video catalog will “showcase unique videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives,” the telecommunications giant said in its release.

AT&T customers will be able to get Taylor Swift NOW across all of AT&T’s video platforms later this year including DIRECTV, DIRECTV NOW and U-verse. 

A sneak peek of the channel will be available to fans in the coming weeks. Read more…

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