Patagonia is donating every penny made from Black Friday sales to help save the planet

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Patagonia, the high-end outdoor clothing retailer, is donating its entire Black Friday sales to grassroots environmental organisations around the world. 

Patagonia reported a “record-breaking” $10 million in Black Friday sales — about five times higher than expected — and said it will give every penny to nonprofits fighting “to protect our air, water and soil for future generations. The science is telling us loud and clear: We have a problem.”

The idea for the initiative came about after the US presidential election, company spokeswoman Corley Kenna told The Huffington Post Read more…

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