Since May, Apple has been sharing a series of iPhone 7 photography tutorial videos both on a dedicated photography how-to website and its YouTube channel, and today, there are two new tutorial videos, this time featuring the Memories function in Photos.
The two new videos walk users through customizing Memories in the Photos app and then sharing Memories on social networks. Each video is 40 seconds in length and includes quick step-by-step visual instructions.
Apple first started highlighting the Memories feature in both a full-length iPhone 7 ad and its first Memories tutorial video, both of which were released yesterday.
Many of Apple's photography tutorials are simple and are aimed at users who are not familiar with the photo taking capabilities of their iPhones. Topics covered include how to shoot a close-up, how to shoot a vertical panorama, how to shoot a selfie with a timer, and how to shoot without a flash. Some also include general photography tips and cover topics like portraits, unique angles, street light, action, and more.
Apple today continued on with its line of iPhone 7 advertisements, introducing a new spot called "The Archives," which focuses on the Memories feature that's available in the Photos app.
In the video, available on YouTube, an archivist is shown working in a vast photo archive, carefully selecting and then pasting together physical versions of Live Photos and videos into a montage that's first shown on a projector and then transferred to the iPhone 7.
"Her Dreams" by Luca D'Alberto and "Unchained Melody" by Lykke Li accompany the video, as does the tagline that Apple's been using for all of its recent ads, "practically magic."
Apple has done several ads in this series that focus on the photographic capabilities of the iPhone 7, including "The City" and "Take Mine," but this is the first ad that has highlighted the Memories feature that's baked into iOS. Memories aggregates photos and videos around selected dates, locations, and people, turning them into slideshows accompanied by music.
Today's ad is also accompanied by a simple tutorial video that outlines how to use the Memories feature, which joins many other iPhone 7 photography tutorials that Apple has been producing since May.
Apple's Memories feature is set to see a major improvement in iOS 11 and macOS High Sierra, gaining support for a range of new categories including pets, babies, outdoor activities, performances, weddings, birthdays, and sporting events.
It’s hard to say what drew me deep out into the Great Smokey Mountains for my first Smokey Mountain Chopper Fest.
Was it my fascination with the cultural dichotomy that makes up this particular brand of chopper culture spanning from redneck to skate rat? Or was it the promise of bearing witness to a type of belligerent, primal Sendakian rumpus the likes of which I’d only heard about in story books?
After catching glimpses of last year’s mayhem via Instagram, I had to see the fire jumping, chopper chugging, face down shenanigans myself.
The way to Chopper Fest was marked by broken down motorcycles along the side of the road. Read more…