How yelldesign is changing the short-form content game with paper and scissors

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 Four years ago, Melbourne resident Matt Willis crashed his bike. He didn’t know that the next two months in hospital would transform his life.   During his time off work, the design consultant discovered the Vine app and began producing stop motion videos, bringing to life ordinary household items in seamless six-second clips.    

Eight months into his Vine career, Willis was approached by brands that were interested in collaborating on stop motion videos, and yelldesign was born. 

Now in his fourth year, Willis heads up a team of nine video artists, illustrators, sound designers and paper crafters to make viral stop motion videos for clients such as Visa, Twitter, Samsung and more. Success accompanied the growth: In 2014, yelldesign was nominated for a Vine creativity Streamy award and two Tropvine awards at Tropfest, the world’s largest short film festival.    Read more…

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5 genius tactics to help your small business appear more robust

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“Fake it ‘til you make it.” It’s an approach used – and often, used quite effectively — in the business world.

The success of this mindset all comes down to attitude. Your small business may just be three ambitious twenty-somethings working out of a tiny apartment, but your customers don’t need to know that you’re using a spare closet as ground zero for your business’ day-to-day affairs.

Whether you’re just getting a small business off the ground or simply want to project the appearance of a larger, more rooted company, there are many clever tactics that can help your small biz “walk tall.”

Here are just a few. Read more…

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