Animal Crossing: Pocket Camp Tops Australian iOS App Store Faster Than Super Mario Run

Nintendo's newly-announced iOS game, Animal Crossing: Pocket Camp, has soft launched in the Australian iOS App Store, a launch rollout that Nintendo has begun to favor as a way to test its iOS apps prior to a worldwide debut. According to new data gathered by Sensor Tower, Animal Crossing: Pocket Camp climbed to the top of the Australian App Store much faster than either Super Mario Run or Fire Emblem Heroes.

Animal Crossing: Pocket Camp debuted quite high among all iPhone apps on the Australian App Store, hitting around number 2 within the first hour of its soft launch on October 25. Afterwards, the new game reached the number 1 spot on the Australian App Store within 12 hours of its debut. Animal Crossing: Pocket Camp is Nintendo's fourth smartphone game made in partnership with developer DeNA, following Miitomo, Super Mario Run, and Fire Emblem Heroes.

Chart via Sensor Tower
Hourly App Store category rankings from Sensor Tower App Intelligence show Nintendo’s third mobile game, Animal Crossing: Pocket Camp, off to a strong start in its Australian soft launch on iOS. According to the data, the game reached No. 1 among all iPhone apps faster than Nintendo’s previous mobile releases, Super Mario Run and Fire Emblem Heroes, hitting the impressive milestone within 12 hours of its launch on October 25.
Comparatively, Super Mario Run debuted just below the number 40 ranking. It then hit number 2 after 12 hours on the App Store in Australia, and finally obtained the number 1 spot 14 hours after its soft launch in the country last December.

Fire Emblem Heroes was ranked at number 35 at the 12 hour mark of its respective Australian soft launch earlier this year, and only made it as high as number 13 among all iPhone apps. Fire Emblem isn't quite as well-known a franchise as Mario or Animal Crossing, leading to low download rates on launch day in the United States.


Sensor Tower also reported that Animal Crossing: Pocket Camp is currently ranked at number 117 among the top grossing iPhone apps in Australia. The game uses "Leaf Tickets" as its form of in-app purchase, allowing players to circumvent certain lengthy wait times for item and furniture building, supplement tickets for crafting materials, add in exclusive animals to their town like Tom Nook and K.K. Slider, and more.

Next, Animal Crossing: Pocket Camp is set to launch worldwide in late November, although Nintendo hasn't yet confirmed a release date. You can pre-register to be notified as soon as the game hits the App Store in your supported country on Nintendo's website right here.


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iPhone Users in U.S. Predicted to Increase App Store Spending to $88/Year by 2020

The average iPhone user's spending on paid iOS applications and in-app purchases in free-to-play apps will increase by nearly 40 percent over the next three years, according to a new forecast based on data gathered by Sensor Tower. By the year 2020, iPhone users based in the United States will spend more than an average of $88 per year on both paid "premium" apps and in-app purchases in free apps.

Sensor Tower used previous app-based spending reports to predict how much users will spend over the next three years. Most recently, in 2016 it was estimated that the average iPhone user in the U.S. spent about $47 on apps, while 2017 is on track to increase that number to about $63/year. Afterwards, in 2018 the average U.S.-based iPhone user is predicted to spend $77/year on apps, and in 2019 Sensor Tower thinks that number will finally reach $88/year. That represents a 40 percent increase from the average user spending estimated for 2017, and an 86 percent increase from 2016.

U.S. iPhone users will spend an average of $88 per year on premium apps and in-app purchases (IAPs) by 2020 according to a new forecast based on Sensor Tower Store Intelligence data. Our projections place calendar year 2019 per-device revenue at approximately 86 percent higher than 2016 and about 40 percent higher than our forecasted average user spend in 2017.
While gaming apps will still dominate the spending landscape in the iOS App Store -- accounting for "nearly 70 percent" of all per-device revenue -- some other categories are forecasted to increase in popularity as well. This includes Entertainment, which Sensor Tower expects to overtake Music as the second-largest category of per-device spending in 2017, because of subscriptions in apps like Netflix and HBO NOW.

Specifically, in 2019 the Entertainment category is projected to account for about $8 of that year's $88 average user app spending, increasing from $2.80 in 2016. That still won't be anywhere near Games, with Sensor Tower anticipating the popular category to account for as much as $60 of the $88 spent by the average iPhone user in 2019.


In a separate story posted by Bloomberg this week, some of the reasoning behind the steady increase in user spending on paid games and IAPs can be connected to emerging technology being tested by game developers. A company based in Tokyo, called Silicon Studio Corp., has created a piece of software that uses deep-learning algorithms to predict how long users will play a game, what levels they might beat, and how much money they might spend and on what -- all amassed into a "psychological profile of each player" that aims to "mold player behavior."

The ultimate goal of the software is said to help developers maintain a healthy ecosystem, encouraging those who already spend a lot of money to keep doing so, while keeping non-spenders happy with the game. Besides smartphone apps, even massive multiplayer online game developers have approached Silicon Studio Corp. with interest in the software, which has been named "Yokozuna Data" after the highest rank in sumo wrestling.
Even more important, the technology lets game creators mold player behavior to keep them hooked.

“Game data is perfect for studying human behavior,” said Africa Perianez, chief data scientist at Silicon Studio and a former nuclear physicist at the European nuclear research organization CERN. “It’s going to change the industry, change the direction of personalized games.”
Apple recently updated the App Store in iOS 11, changing the layout and user interface with new tabs and editorialized content that updates every day. For Apple, the iOS App Store and other services consistently provide the company with yearly profit gains; in 2017 the App Store set a new quarterly record in May, while services did the same in August. This past June, Apple said that developers have earned more than $70 billion since the App Store first launched in 2008.


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Games Are Most Popular ARKit-Only Apps, Accounting for 62% of ARKit App Revenue

Apps that use the ARKit framework Apple introduced in iOS 11 have been installed 3 million times around the world since September 19, according to new data shared today by analytics firm Sensor Tower (via TechCrunch).

Many of the ARKit-only apps that are available are games, accounting for 35 percent of ARKit apps worldwide. ARKit-only apps include those that are built entirely around the new ARKit technology, rather than apps that have added some ARKit features.


Utilities are the second most popular ARKit category, accounting for 19 percent of apps, while 11 percent of ARKit apps are in the Entertainment category and 7 percent are in the Education category.

Many of the top ARKit-only apps are games, with four games among the top five highest-grossing ARKit apps. Titles like AR Dragon, Zombie Gunship Revenant, The Machines, and Monster Park -- Dino World have proven to be the most popular AR games with consumers.


Games have accounted for a total of 53 percent of all ARKit-only app downloads and 62 percent of ARKit app revenue since the launch of ARKit.

With games taken out of the top app listings, apps that allow users to measure 3D spaces or demo furniture are some of the top performers. Among free apps, IKEA Place, the furniture app from IKEA that lets consumers see products in their homes before purchasing, is one of the more popular apps.


Sensor Tower's data covers only apps that are primarily focused on the augmented reality experience and it did not take into account apps that offer limited ARKit content like photo modes or mini games.

When iOS 11 launched on September 19, ARKit became the largest augmented reality platform in the world thanks to the huge number of iPhones and iPads out in the wild.

Apple CEO Tim Cook just this week said augmented reality may not be huge right now, but that it will experience a "dramatic" climb to take over the world much like the App Store did when it was first launched.


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The Average iPhone User in the U.S. Spent $40 on Apps in 2016

iPhone owners in the United States spent an average of $40 on premium apps and in-app purchases on each of their devices in 2016, according to new data shared by analytics company Sensor Tower. That's up from an average of $35 in 2015.

Unsurprisingly, most iPhone users are spending their money on games. 80 percent of U.S. App Store revenue in 2016 was generated by games, and on average, iPhone users spent $27 on game-related content.


Spending on apps in the entertainment category - such as Netflix and Hulu - was at $2.30 on average, compared to $1.00 in 2015, perhaps due to Netflix starting to offer in-app subscription options at the end of 2015. According to Sensor Tower, Netflix contributed over $58 million in gross revenue to the entertainment category in 2016, up from $7.9 million in 2015.

Average spending on music also rose slightly in 2016, from $3.40 to $3.60, and social networking went from $1.80 to $2.00. Spending on apps in the photo and video category jumped from $0.30 to $0.70 during 2016.

While spending on apps is up across the board, Sensor Tower saw a decline in the average number of apps installed on each iPhone - 33, down from 35 in 2015. Games continues to be the most popular app category, with an average of 10 games installed on each iPhone.


According to Sensor Tower, its estimates are based on data pulled from 132 million active iPhones in the United States during the 2016 calendar year (January 1 to December 31). The numbers use estimates from Consumer Intelligence Research Partners and the company's own Store Intelligence platform.

All revenue estimates included in the report are gross amounts spent by consumers before deducting Apple's 30 percent revenue cut.


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Nintendo’s ‘Fire Emblems Heroes’ Game Earned an Estimated $2.9 Million During First Day

Nintendo's newly released game Fire Emblem Heroes earned an estimated $2.9 million in worldwide gross revenue during its first 24 hours of availability, according to data shared by app analytics firm Sensor Tower.

Since being released yesterday morning for iOS and Android devices, Fire Emblem Heroes has been downloaded more than two million times from the iOS App Store and the Google Play store. Download numbers may have been affected by a late release in the United States - the game didn't become available on iOS devices until the afternoon.

At $2.9 million in gross revenue, Fire Emblem Heroes is not quite the hit that Pokémon GO and Super Mario Run were. Pokémon Go earned an estimated $10.2 million during its first 24 hours of availability, while Super Mario Run brought in $8.4 million.


It was also not downloaded quite as many times, likely due to the fact that the Fire Emblem series isn't as well known as the Mario or Pokémon franchises nor was it as heavily promoted. Pokémon GO was downloaded an estimated 4.2 million times on day one, while Super Mario Run, was downloaded an estimated 6 million times.


Unsurprisingly, Fire Emblem Heroes has proven to be most popular in Japan, with the United States coming in second.

Bringing classic titles to iOS devices has thus far proven to be a successful venture for Nintendo. Super Mario Run set an App Store record with 40 million downloads in just four days. Since its December release, Super Mario Run has brought in more than $53 million in revenue with more than 78 million downloads.

Nintendo plans to continue releasing a steady stream of iOS games, with popular series Animal Crossing said to be one of the next games on the horizon. Nintendo originally said Animal Crossing would be released by March, but recently delayed the title until the following financial year, which runs from April 2017 to March 2018.

Fire Emblem Heroes can be downloaded from the App Store for free. It doesn't cost anything up front, but Nintendo makes money on the game through in-app purchases for speeding up gameplay. [Direct Link]


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Nintendo’s ‘Fire Emblem Heroes’ Game Earned an Estimated $2.9 Million During First Day

Nintendo's newly released game Fire Emblem Heroes earned an estimated $2.9 million in worldwide gross revenue during its first 24 hours of availability, according to data shared by app analytics firm Sensor Tower.

Since being released yesterday morning for iOS and Android devices, Fire Emblem Heroes has been downloaded more than two million times from the iOS App Store and the Google Play store. Download numbers may have been affected by a late release in the United States - the game didn't become available on iOS devices until the afternoon.

At $2.9 million in gross revenue, Fire Emblem Heroes is not quite the hit that Pokémon GO and Super Mario Run were. Pokémon Go earned an estimated $10.2 million during its first 24 hours of availability, while Super Mario Run brought in $8.4 million.


It was also not downloaded quite as many times, likely due to the fact that the Fire Emblem series isn't as well known as the Mario or Pokémon franchises nor was it as heavily promoted. Pokémon GO was downloaded an estimated 4.2 million times on day one, while Super Mario Run, was downloaded an estimated 6 million times.


Unsurprisingly, Fire Emblem Heroes has proven to be most popular in Japan, with the United States coming in second.

Bringing classic titles to iOS devices has thus far proven to be a successful venture for Nintendo. Super Mario Run set an App Store record with 40 million downloads in just four days. Since its December release, Super Mario Run has brought in more than $53 million in revenue with more than 78 million downloads.

Nintendo plans to continue releasing a steady stream of iOS games, with popular series Animal Crossing said to be one of the next games on the horizon. Nintendo originally said Animal Crossing would be released by March, but recently delayed the title until the following financial year, which runs from April 2017 to March 2018.

Fire Emblem Heroes can be downloaded from the App Store for free. It doesn't cost anything up front, but Nintendo makes money on the game through in-app purchases for speeding up gameplay. [Direct Link]


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