Everything Apple Announced Today in Five Minutes

Apple today held its annual September iPhone-centric event, and this year's keynote saw the debut of some of the most impressive devices we've seen from the company in years.

It took Apple two hours to introduce the iPhone X, iPhone 8, iPhone 8 Plus, Apple Watch Series 3 and 4K Apple TV, but we've recapped the entire event in just over five minutes for those of you who would like to get a quick overview of all the announcements.

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The $999 iPhone X was the main event at today's keynote, with the device featuring the most advanced technology ever available in an iPhone. It has an entirely revamped design with an edge-to-edge display and a glass body, plus it features new facial recognition capabilities that replace Touch ID, an A11 Bionic chip, inductive wireless charging, and dozens of other improvements.

Its companion devices, the iPhone 8 ($699) and the iPhone 8 Plus ($799) are also impressive. Though these two iPhones are similar in design to the iPhone 7 and the iPhone 7 Plus and lack facial recognition, they too feature glass bodies that enable wireless charging and an A11 Bionic chip, among other improvements.

The Apple Watch Series 3 looks like the Apple Watch Series 2, but it features a faster processor and new LTE functionality, allowing it to operate independently of the iPhone for the first time. Pricing on the LTE Apple Watch Series 3 starts at $399, while a non-LTE version is available at prices that start at $329. A selection of new bands have also been introduced alongside the new Apple Watch.

Last but not least, Apple introduced the new 4K Apple TV, which features support for 4K HDR streaming. There's a new A10X Fusion processor in the Apple TV, but design wise, it's identical to the fourth-generation Apple TV. Pricing on the new Apple TV starts at $179.

With the exception of the iPhone X, all of Apple's new devices will be available for pre-order on Friday, September 15 ahead of a Friday, September 22 launch date. The iPhone X will launch on November 3, with pre-orders for that device available on October 27.

For a complete recap of all of our coverage today, make sure to check out our dedicated recap post, which has links to all of our articles covering new products introduced following today's event.


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Apple Watch Series 3: Skepticism Surrounds Usefulness of LTE, but Performance Improvements Welcome

While the focus and discussion following today's Apple event remains largely on the iPhone X, the company also announced the Apple Watch Series 3, which packs cellular connectivity into the same form factor of Apple's wearable device that we've seen since the first generation.

First impressions for the device have now been released, and The Verge pointed out that the Apple Watch Series 3 will be very familiar to any previous Apple Watch wearers, explaining that you can only really notice its slightly thicker case when comparing the Series 3 to the Series 2 from each side. The only other differentiating factor is the red dot on the Digital Crown of the LTE models.

Image via The Verge

Apple claimed that the LTE Apple Watch Series 3 will last as long as previous versions of the smartwatch (about 18 hours, though most users get more out of it), but The Verge remained skeptical about that statistic ahead of an official test and review. For now, the site said the updated Apple Watch still doesn't feel like a game-changer, but those on older generations will likely find a lot of reasons to upgrade.
And the even bigger question: will having a smartwatch with LTE really change things? Apple is not the first to make an LTE-equipped smartwatch; Samsung and LG have done it before. It will certainly be useful for very specific things — not having to carry a phone on a long hike and still having LTE for emergency situations, or streaming new music from the watch when you’re out and about and are tired of your locally stored stuff. And hey: Apple even showed a woman surfing while wearing a cellular-equipped Apple Watch.

But I’m also not convinced yet that this is a total game-changer — not yet. It’s still in a relationship with iPhone. It just happens to be a more powerful, capable, more independent gadget when iPhone is not around.
Engadget noted that while the design of the Apple Watch Series 3 isn't "much to write home about" when looking for differences between it and earlier models, Apple's decision to retain support for older bands is still a welcome move. After trying it on, Engadget said the Series 3 version felt essentially the same to the Apple Watch Series 2, but the site explained that this is "a huge testament to [Apple] Watch's design team.

Image via Engadget
That the Apple Watch Series 3 doesn't feel different from the Series 2 I wear almost everyday is a huge testament to Watch's design team. Apple says the actually difference in depth amounts to two sheets of paper, and, while I didn't have any spare sheets to test against, most people will never notice the difference. That's saying something considering just what's inside: there's an LTE radio and an embedded SIM, and the screen itself acts as an antenna. Unfortunately, none of the Apple Watches I tested were actually provisioned on a cellular network, so no test calls went through.
Engadget also pointed out a "pretty noticeable" increase in performance compared to Series 2, although it isn't as "pronounced" as the jump from the first generation to Series 2. Of course, some of the more notable changes to Series 3 -- like hearing Siri speak or streaming Apple Music -- will have to wait for official reviews once the device launches on September 22.

There's a pretty noticeable step up in performance too, thanks to the S3 chipset ticking away inside. The change doesn't seem quite as pronounced as the leap from the Series 1 to the Series 2, but I didn't notice any lag or stuttering on Apple's pre-release units.

All told, the Series 3 packs some handy upgrades and should serve as the starting point for people new to the Apple Watch. I'm curious to see how many people will actually embrace the wireless version, which costs $70 extra than the non-LTE model. Apple's vision of wearables is one where people don't have to worry about carrying their phones with them 24/7, but honestly, I think a lot of people like things the way they are.
The Apple Watch Series 3 is available in a Wi-Fi only model starting at $329, and a Wi-Fi + Cellular model starting at $399. Apple today also unveiled new bands and cases for the device, including a new Sport Loop and new Gray Ceramic case.


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iPhone X Comes Only in Space Gray and Silver With No Sign of Gold

Apple today at the Steve Jobs Theater introduced the iPhone X, and said the high-end smartphone will be available in Space Gray and Silver, despite multiple rumors recently about a so-called "Blush Gold" colorway.


For perspective, the less expensive iPhone 8 and iPhone 8 Plus will be available in an all-new gold finish, and beyond the plastic iPhone 5c, every model since the iPhone 5s has been available in at least one shade of gold.

Yesterday, well-connected Apple analyst Ming-Chi Kuo said Apple may be encountering some production issues with the gold iPhone X, which could explain why Space Gray and Silver will be the only colors at launch.
Due to component supply constraints, we estimate current production of the OLED iPhone at less than 10k units per day, which means the model will remain in severe short supply for a while. Furthermore, we estimate that the gold version of the OLED iPhone will encounter some production problems and will initially be available only in extremely low volume. There is even a chance that the gold version will go on sale at a later date than the other versions. However, we believe these shipment delays will have a limited impact on the shares of Apple and its supply chain members.
Kuo predicted that the gold iPhone X would either be available in "extremely low volume" or go on sale at a later date, but it's unclear at this point if Apple will introduce a gold model to the iPhone X lineup in the future.

Apple has introduced new colors for already-released iPhone models in the past, like the (PRODUCT)RED special edition iPhone 7, so it's certainly a possibility the iPhone X could eventually come in gold.

iPhone X can be ordered starting Friday, October 27, with in-store availability starting Friday, November 3.

Related Roundups: iPhone 8, iPhone X
Tag: September 2017 event

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Apple Shares Full Video of Today’s iPhone X Event Keynote on its Website

Apple's iPhone X event has officially wrapped up, so as it does for every keynote the company has now posted the full video of the event on its website. For anyone who avoided news of the event, couldn't watch due to work or school, or followed our spoiler-free post, you now have the chance to catch up with all of the reveals on your own time.

Apple will also publish the keynote to iTunes and its YouTube channel, but it usually takes a bit longer for the videos to show up there. For Apple's Worldwide Developers Conference this year, on June 5, it took four days for the WWDC keynote to appear on YouTube. We'll update this article each time the iPhone X event keynote is added to a new site to stream online.

The company has been quicker in adding the short videos that debuted during the keynote to its YouTube channel, giving viewers who missed them the first time around -- or those who want to watch them again -- the chance to check out each ad. We've rounded up the new videos and listed them below:



- Apple Watch — Dear Apple
- Apple Watch Series 3 — Surf
- iPhone 8 and iPhone 8 Plus in 8 seconds
- iPhone X
- iPhone X — Introducing iPhone X
- Meet iPhone X
- iPhone 8 and iPhone 8 Plus — Unveiled

In addition to the videos posted online, you can catch up with all of the iPhone X event coverage by checking out our list of keynote and news highlights below, encompassing all of MacRumors' September 12 event coverage that has been posted today. This includes articles about the iPhone X, iPhone 8, iPhone 8 Plus, Apple TV 4K, Apple Watch Series 3, iOS 11, watchOS 4, tvOS 11, macOS High Sierra, and many more.

iPhone X, iPhone 8, and iPhone 8 Plus Announcements


- Apple Reveals 'iPhone 8' and 'iPhone 8 Plus' With Glass Bodies and A11 Bionic Chip
- Apple Confirms iPhone Wireless Charging Accessories Coming from Mophie, Belkin, and More
- Apple Announces 5.8-inch 'iPhone X' With Super Retina OLED Edge-to-Edge Display
- Apple Releases New Accessories and Cases for iPhone 8 and iPhone X
- Hands-On With Apple's New Glass-Backed iPhone 8 and iPhone 8 Plus
- iPhone X Impressions: 'Striking' Display and 'Sensational-Looking' Design Make High Price Worth It


Apple TV 4K and Apple Watch Series 3 Announcements


- Apple Announces 'Apple TV 4K' With 4K and HDR Video Powered by Faster A10X Chip
- Apple Reveals New 'Apple Watch Series 3' Models With LTE and Faster Dual-Core Processor
- Apple Announces New Watch Bands and Finishes for Apple Watch Series 3
- LTE Apple Watch to Cost $10 Per Month on AT&T and Verizon
- Apple's TV App Expanding to Seven Countries, Starting With Canada and Australia Later This Month

iOS, macOS, and Other Software Announcements


- Apple Seeds iOS 11 Golden Master to Developers Ahead of September 19 Public Launch
- Apple Seeds watchOS 4 Golden Master to Developers
- Apple Seeds tvOS 11 Golden Master to Developers
- macOS High Sierra Will Be Released on September 25

Miscellaneous


- Live Coverage of Apple's iPhone X Event at Steve Jobs Theater
- Apple Introduces New Second-Generation AirPods Case With Wireless Charging Support
- Apple Unveils 'AirPower' Multi-Device Wireless Charging Accessory Coming Next Year
- Apple Launches New urBeats3 Earphones, New Colors for BeatsX

This post will be updated throughout the day as new articles are posted, and when Apple shares the iPhone X event keynote to iTunes and YouTube.


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iPhone X Impressions: ‘Striking’ Display and ‘Sensational-Looking’ Design Make High Price Worth It

Apple just officially announced the iPhone X, its all-new, drastically redesigned, tenth anniversary iPhone. Right after the keynote where it debuted, reporters were treated to the hands-on demo room within the Steve Jobs Theater where they got to be among the first people in the world to hold an iPhone X. Below we'll round up some of the first impressions on the device, which many publications are describing as "beautiful," "striking," and a "sensational-looking" iPhone.

SlashGear called the iPhone X "familiar, and yet so very different," alluding to the aluminum casing of the new iPhone that matches the original iPhone's design, while also commenting on the "striking" OLED display. While other smartphones have had OLED screens, SlashGear said the iPhone X "takes it to another level," with text and graphics that look "embedded into the toughened glass" of the display.

Images via SlashGear

Although the top "notch" of the screen looked intrusive in viewing some photos and videos, the site largely said that it shouldn't get in the way much elsewhere.
Most striking, of course, is the display. Apple has not only pushed the 5.8-inch OLED panel to the very edges of the bezel, it has hugged the corners too. The much-discussed “notch” in the top – housing not only the new TrueDepth Camera, but various other sensors used for the new Face ID system – looks intrusive in photos but, in my brief use of the iPhone X, didn’t feel like it would get in the way.

You’re too busy marveling at Apple’s OLED screen, really. We’re used to bright, color-rich panels from OLED technology but the iPhone X takes it to another level, text and graphics looking like they’re embedded into the toughened glass that protects the phone front and back. It’s pleasingly smear and lag-free, even in fast-paced augmented reality games, too.
The Verge said that the "star of the show" for the iPhone X is its 5.8-inch OLED screen, which goes to great lengths in proving that an iPhone without a Home Button can actually work. Furthermore, the site said Face ID "actually works," with a nearby Apple demo assistant repeatedly showing off the biometric security feature, which "worked every time" even under the bright and erratic conditions of the demo area.


The Verge continued by noting a few of the iPhone X's control gestures will likely take some time to get used to, including swiping up to go home, but over time the site predicted it'll become just as natural as current UI controls on iOS 10. Like many sites, The Verge noted the $999 price tag for the starting model of the iPhone X, but said that for most users it'll feel "worth it."
The thing that a lot of people want to talk about with the iPhone X is its $999 starting price, but when you have the phone in your hand, it feels... worth it. The X is an extremely beautiful device, with a stainless steel band and glass back curving into a 5.8-inch OLED display that stretches all the way across the front of the phone.

The screen dictates everything about the iPhone X’s design, including its lack of a home button. This will probably be one of the most controversial things about the phone among iPhone users, but Apple has done a lot of work to make iOS feel natural without a home button. I couldn’t test out the new FaceID authentication myself without setting it up, but it was configured for one of Apple’s demo assistants, and it worked every time he showed it off, even under the frenetic conditions and bright lights of the demo area.
TechRadar called the iPhone X "easily, easily the best-looking phone Apple's ever made," with rear glass that feels "solid and secure" in the hand and the rounded edges and light form factor make it "pleasant to hold," although fingerprints will be a problem. Despite being slightly smaller than an iPhone 7 Plus, TechRadar noted that some iPhone X gestures will still require two hands, and pointed out that "you can't reach the top right-hand corner as easily" for bringing up the new control center.


Unlike The Verge's experience, TechRadar described a questionable demo experience with Face ID, where the demo worker had to keep turning the display off and on to active the facial recognition system. Still, it noted that daily testing will be required to truly see the potential of Face ID -- as well as all of the iPhone X's new features -- and came away largely impressed by the smartphone, particularly the display.
It's hard to overstate how beautiful this screen is - and that's not hyperbole brought on by extreme fatigue. It's deep, rich and smooth, and draws level with Samsung in the quality stakes easily. If the planned effect of the iPhone X was to wow with its display, it’s certainly done that. The colors are just so vivid on the all-screen front, and it truly feels like you’re holding one of the iPhone concepts we wrote about years ago.

We’re definitely going to need convincing with Face ID – Apple’s done a good job of explaining why its system is better than anything we’ve seen before, but without trying this day to day it’s hard to know whether it’ll be good enough to replace Touch ID and the demos weren't anywhere near convincing enough. But while question marks remain, there’s no doubt that this is the futuristic iPhone from Apple we’ve been waiting for. Just be ready to pay a hefty sum for it.
The iPhone X will officially be up for pre-order on October 27, and then go on sale November 3, starting at $999 for the 64GB version and rising to $1,149 for the 256GB version. Apple revealed the iPhone X earlier today, alongside the iPhone 8, iPhone 8 Plus, Apple Watch Series 3, and Apple TV 4K.

Related Roundups: iPhone 8, iPhone X
Tag: September 2017 event

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Apple Confirms iPhone Wireless Charging Accessories Coming from Mophie, Belkin, and More

Apple today revealed the iPhone 8, iPhone 8 Plus, and iPhone X, all of which will support Qi wireless charging. Although Apple's own wireless charging accessory won't be coming out for a while, customers will be able to purchase charging pads from other accessory makers: Mophie, Belkin, Incipio, and more.


The iPhone's charging is based on the Qi standard, so users will be able to charge their iPhones anywhere they can find a Qi charging pad.


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Apple Reveals ‘iPhone 8’ and ‘iPhone 8 Plus’ With Glass Bodies and A11 Bionic Chip

Apple CEO Tim Cook today officially announced the all-new "iPhone 8" and 'iPhone 8 Plus." The iPhones are made from "the most durable glass" ever found in a smartphone, are sealed for water and dust resistance, and include Apple's Retina Display. The iPhones will be available in Silver, Space Gray, and a new Gold finish


The iPhones keep Apple's traditional sizes: iPhone 8 at 4.7-inch and iPhone 8 Plus at 5.5-inch. The speakers are louder than the iPhone 7, and inside each of the new iPhones is the "A11 Bionic" chip. The chip has two performance cores, four high-efficiency cores, and the first-ever Apple-designed GPU that's 30 percent faster than the previous A10 chip.


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Apple Announces ‘Apple TV 4K’ With 4K HDR Support, iTunes Movie Prices Same as HD Films

Apple today announced the "Apple TV 4K" during its keynote at Steve Jobs Theater in Cupertino, California. Eddy Cue introduced the device, explaining that the new set-top box has "4K HDR," which will deliver high-quality video content for users to watch. This even includes advancements to the Apple TV's user interface and text fonts.


The company played a clip from Spider-Man: Homecoming to show off the included A10X chip, the same chip that's in the iPad Pro that has 4x faster graphics and 2x faster CPU performance. Cue said that the price of 4K HDR movies on iTunes will be the same price as HD movies, and if you've already purchased eligible HD movies you'll get the 4K versions for no extra charge.

The Apple TV 4K will start at $179, and pre-orders open September 15. The device will launch September 22.



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Apple Reveals New ‘Apple Watch Series 3’ With Cellular Built-In

Today at the Steve Jobs Theater in Cupertino, California, Apple revealed the newest version of its wearable device, which it's calling the "Apple Watch Series 3." The new Series 3 version of the device has cellular capabilities built right into the device, so you can leave your iPhone behind and still receive calls, messages, listen to Apple Music, and more. The Apple Watch's number is the same as your iPhone's, Apple confirmed.


You'll be able to pre-order the Apple Watch Series 3 on September 15, and it'll launch September 22. The new device will come in two versions: one with cellular and Wi-Fi from $399, and one with just Wi-Fi from $329.

In addition, watchOS 4 includes a Heart Rate complication, and the smart watch can measure new heart rate data like resting heart rate. The Apple Watch will also notify you when it detects an elevated heart rate, and can even detect irregular heart beat rhythm thanks to the new "Apple Heart Study." watchOS 4 debuts September 19.


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Live Coverage of Apple’s iPhone X Event at Steve Jobs Theater

Apple's first-ever event at the Steve Jobs Theater begins at 10:00 a.m. Pacific Time, where it is widely expected to unveil the iPhone X, a new Apple TV with 4K video, and Apple Watch Series 3 models with LTE connectivity.

Steve Jobs Theater via Apple CEO Tim Cook

We should also be hearing final details and the official release date for iOS 11, and likely macOS High Sierra, watchOS 4, and tvOS 11 as well. And, of course, there may be plenty of other announcements and surprises in the cards.

Apple is providing a live video stream on its website and via the Apple Events app on Apple TV. We've shared instructions on how to watch along with a list of when the keynote starts in time zones around the world.

In addition to Apple's video stream, we will be updating this article with live blog coverage—no need to refresh—and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds.

Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.

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Apple's online store is currently down in advance of the event. It should be accessible again shortly after the keynote.

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