New Mac App Subscription Service ‘Setapp’ Offers 60 Mac Apps for $9.99 Per Month

Following a beta testing period of more than a month, Mac app subscription service Setapp today officially launched to the public, making a collection of Mac apps available to users for a low monthly fee.

Priced at $9.99 per month, Setapp is designed to be an alternative to the Mac App Store. Through the Setapp service, more than 60 apps across a wide range of categories are available to customers. Access to apps is unlimited and includes all updates and in-app purchase content.


Setapp offers many popular Mac titles like RapidWeaver, CleanMyMac, Ulysses, Blogo, CodeRunner, Pixa, Focused, iMazing, Marked, Screens, Pagico, iStat Menus, and more.The team behind Setapp hopes that once the concept catches on with developers, the service will be able to offer somewhere in the neighborhood of 300 apps.
"If you want to get the most out of your Mac, you need great software and if you're like most Mac users, you're probably always on the lookout for new stuff that helps you get more done during your day without wasting too much time or money," said Oleksandr Kosovan, founder and CEO of MacPaw and its Setapp division. "Setapp is the ultimate 'unstore' option that gives you unlimited access to lots of great software without the anxiety of non-refundable, expensive purchases."
To use Setapp, customers install the Setapp app, which creates a folder in Finder on the Mac. The folder includes a library of apps, which users can install and use as long as a Setapp subscription is active.

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Using one of the Setapp apps does require a subscription, so access is revoked if a subscription is canceled. An online connection is required for updates, but all software can be used offline.

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For developers, Setapp aims to provide a steady stream of revenue. The company offers 70 percent of the total revenue generated by their apps, which is based on which applications customers use during a billing cycle. Two-thirds of the remaining 30 percent is also given to developers as part of a partner fee based on the value of each subscriber brought to the platform.

Setapp can be downloaded from the Setapp website for free starting today.

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Mac App Subscription Service ‘Setapp’ Offers Beta Invites

Setapp, a subscription app service from MacPaw, is entering a beta testing phase today to get ready for an upcoming public launch. Setapp plans to make more than 48 popular Mac apps available to Mac users for a flat monthly fee, with plans to add new apps as the service grows.

Setapp will cost $9.99 per month, giving users access to Mac apps like RapidWeaver, Ulysses, iStat Menus, Blogo, CodeRunner, Marked 2, and more, but during the beta testing period, access will be free.


Beta invites will be limited to selected developers and Mac users, including MacRumors readers. Anyone who wants to give Setapp a try before its public launch can visit the following link: Setapp Beta for MacRumors.

MacRumors has 500 Setapp beta invites, so all readers who want to test the service to see how it works should be able to give it a go. Once the 500 invites expire, users will be able to enter their email address to be invited to the beta in the future. Make sure to use the link above if you want to try Setapp -- non MacRumors readers will be added to a waiting list instead of given instant access.

MacPaw's goal with Setapp is to become the Netflix of Mac apps, giving developers and customers an alternative to the Mac App Store. Setapp will pay 70 percent of revenue to developers, while taking a 30 percent cut, but its model also provides developers with a continuous monthly revenue stream that could prove to be more appealing than the Mac App Store.

Setapp includes continual updates, so users who pay subscription fees to access apps will not need to pay separately for future apps, nor will they need to make in-app purchases to access full app functionality. Setapp content, installed through a main Setapp app, will also work offline when no internet connection is available.

Following the beta testing period, Setapp will cost $9.99 per month, but a free one-month trial will be included.

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