Snapchat Spectacles are now being used in professional sports too


With the NBA, NFL and other pro sports leagues already embracing Snapchat, the NHL is throwing its hat in the ring — er, on the ice — by incorporating Snapchat Spectacles into its fan experience. 

The Minnesota Wild used Snapchat’s video-recording glasses — which wirelessly transfer 10-second video to a user’s Snapchat app — to capture behind-the-scenes action, including pre-game warmups, locker room shots and T-shirt canon firing, at a game in November.

By breaking out the Spectacles, Minnesota is the first professional sports team to use wearable. Snapchat partnered with advertising agency space150 to pull it off.  Read more…

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Yep, it’s true: Facebook Collections, a competitor to Snapchat Discover, is on the way


Facebook is coming for Snapchat—specifically, Snapchat Discover—via the development of a new publisher program, according to a Business Insider report published Friday. A source familiar with the program’s development has also confirmed its existence to Mashable.

The social network is reportedly asking publishers to create more content for them within a new feature called Collections. 

The feature would include curated stories from individual publishers that would appear in Facebook’s News Feed, according to potential Collections partners Business Insider‘s Alex Heath spoke with, as well as documentation of the program reviewed by him, too. Sound familiar?  Read more…

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