Facebook is coming for Snapchat—specifically, Snapchat Discover—via the development of a new publisher program, according to a Business Insider report published Friday. A source familiar with the program’s development has also confirmed its existence to Mashable.
The social network is reportedly asking publishers to create more content for them within a new feature called Collections.
The feature would include curated stories from individual publishers that would appear in Facebook’s News Feed, according to potential Collections partners Business Insider‘s Alex Heath spoke with, as well as documentation of the program reviewed by him, too. Sound familiar? Read more…
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