SoundCloud Introduces Daily Personalized Music Curation With ‘The Upload’

SoundCloud today launched a new feature called "The Upload," which will act similarly to Apple Music's My New Music Mix and Spotify's Discover Weekly playlists by curating a list of new songs specifically personalized to each user's listening habits.

The company said that The Upload will make it much easier to filter through SoundCloud's ever-expanding library of music, which sees new tracks and artists added to the service every day. To find The Upload, users can navigate to the Search tab on iOS and Android, and the Discover tab on the web.

Once SoundCloud has an indication of what a user likes, The Upload will begin curating songs daily.
The Upload is all about surfacing more of what you’re into, or what you might be, and is the go-to destination for a regularly updated, bespoke playlist of new music relevant to you.

With the largest and most diverse music catalog around, we want to make discovery on SoundCloud even easier and we’re utilizing machine learning to offer new ways for you to find more music. This new feature is another opportunity for creators on SoundCloud to get their music heard by our global community and a great way for listeners to be on the pulse of what’s next, now.
The new feature gathers and recommends music that has been uploaded to SoundCloud "within the last few days," and takes into account what each user has listened to as well as what they have liked. As the comparable features work on Apple Music and Spotify, the more users listen on SoundCloud, the better The Upload's recommendations become.

In February, SoundCloud introduced a streaming music plan with a cheaper price tag, called SoundCloud Go, which users can subscribe to for $5.99/month. A top-tier SoundCloud Go+ option is also available for $12.99/month, including access to an expanded catalogue of music. SoundCloud has around 175 million users, but the company has never detailed specific numbers in relation to how many people subscribe to its paid streaming service.

SoundCloud is available to download on the iOS App Store for free. [Direct Link]

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Latest SoundCloud App Update Adds Google Chromecast Support

SoundCloud has added support for Google Chromecast in the latest update to its iOS app, almost two years after support for the feature arrived on the Android version.

After updating the SoundCloud app, users of the music streaming service will also be able to cast songs from SoundCloud Go+, the company's paid subscription plan, to their TV and speakers.

Now users with a SoundCloud Go+ subscription can stream their complete catalog through Google Chromecast. We also enabled shared playback, so multiple users can control what’s playing. Finally, we upgraded both of the mobile apps and the receiver to provide a consistent and streamlined experience.
Whenever a song is played over Chromecast, SoundCloud offers up song and album suggestions for adding to the currently streamed track list.

A SoundCloud Go budget tier costs $4.99 per month, and includes access to over 120 million tracks, offline listening and no ads. SoundCloud+ costs $9.99, and includes access to a wider selection of 150 million songs and excludes previews from the library. Non-paying listeners can still listen to tracks with ads, but can't download songs for offline listening.

The SoundCloud app is a free download for iPhone and iPad available from the App Store. [Direct Link]

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SoundCloud Launches Cheaper $4.99 Streaming Subscription Plan

SoundCloud has introduced a new lower priced subscription plan to entice users to sign up to its music streaming service, less than a year after its paid membership scheme was launched (via The Verge).

The new SoundCloud Go budget tier costs $4.99 per month, half the price of the previous low cost subscription option that rolled out last March. Membership gives users access to over 120 million tracks, no ads, and the ability to save music offline on mobile.

The original $9.99 plan remains as SoundCloud Go+, which includes access to a wider selection of 150 million songs and excludes previews from the library. According to the Swedish company, the Go+ plan will also include additional product features to be announced later this year.

The new budget $4.99 plan means SoundCloud now undercuts Spotify, Apple Music, Tidal, and Google Play Music, all of whose options start at $9.99. SoundCloud will be hoping the new pricing tier turns more of its 175 million users into paying subscribers, although how many is unclear – the company has never released a figure for its paying user base.

SoundCloud Go and SoundCloud Go+ membership plans are available in the U.S., UK, Ireland, France, Australia, New Zealand, Canada and Germany, with some regional price differences.

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