Apple News Drives Significant Traffic to Stories, Publishers Can Pitch Articles via Slack

Apple News can yield a flood of traffic for news publishers, with the app accounting for as much as 50 to 60 percent of readership for some stories, according to a paywalled report by Tom Dotan for The Information.

Apple News has generated half of Vox.com's daily traffic at times, according to a person familiar with Vox's numbers. An executive at the website of a major TV network said Apple News has accounted for as much as 60% of traffic for some stories.
The report claims Apple has an editorial team of about a dozen former journalists, led by veteran Apple executive Roger Rosner, who decide which articles get featured in the Top Stories or Spotlight sections of Apple News, or in the News tab on an iPhone, accessible by swiping left from the first page of the home screen.

The editorial team in the United States runs a dedicated Slack channel in which publishers can pitch stories to Apple, which tends to favor big breaking stories, special features, and multi-part series, according to the report. Apple is said to have similar teams working with publishers in Australia and the United Kingdom.

The curation process isn't praised by all publishers, as smaller to medium-sized sites say Apple News tends to favor big mainstream outlets, which get featured prominently when users first sign up for Apple News.

A bigger issue that publishers have with Apple News is that many don't earn any significant ad revenue from the app.
Part of the problem relates to how it sells ad space next to stories. Apple initially used its ad team iAd, but it later outsourced sales to NBC. It has yet to integrate Google's industry standard ad-serving tool DoubleClick, which publishing executive say would make ad sales much easier.
This may change soon, as Apple has supposedly begun to run a closed test of Google's industry standard ad-serving tool DoubleClick with around 20 publishers, in line with a report from last July. However, it's unclear when or if Apple News will roll it out wider, according to the report.

All in all, while Apple News has proved more successful than first expected, there is still some progress to be made as Apple aims to become a key distribution outlet for news publishers around the world.


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Huawei Boosts Goal of Outselling iPhone as AT&T Agrees to Carry Its Upcoming Flagship

AT&T has tentatively agreed to sell a flagship smartphone made by Chinese company Huawei, according to The Information.


The report, citing people familiar with the matter, said the device AT&T carries may resemble Huawei's upcoming Mate 10 smartphone, a new high-end model that the company is rumored to unveil in Europe this October. However, the smartphone could have a different name in the United States.
A deal isn’t finalized until the phone clears all the technical hurdles and the companies agree on the commercial terms of the release. Huawei’s engineers are working on hardware and software modifications that are necessary for meeting U.S. telecom standards and AT&T’s requirements, the people said.
The partnership would be a major win for Huawei, already the world's third largest smartphone maker by market share.

Huawei is the most popular smartphone maker in China, and it has aggressively pushed into Canada and several European countries, but it has considerably less brand awareness in the United States, where it lacks agreements with the big four carriers Verizon, T-Mobile, Sprint, and until now, AT&T.

American customers have to resort to retailers such as Best Buy, Walmart, or Amazon to purchase a Huawei smartphone, reducing the brand's visibility in a country where Apple and Samsung reign supreme.

Huawei's reputation also suffered when it was banned from selling network equipment in the United States. In 2012, citing a risk to national security, a U.S. congressional report raised concerns that Huawei could build backdoors in their equipment to leak sensitive information from the U.S. to China.

Huawei has denied those claims, and the company has expressed hope that the ban will eventually be lifted. Of note, the ban doesn't appear to affect Huawei's ability to sell smartphones in the United States.

A deal with AT&T could help Huawei achieve its lofty goal of becoming the world's largest smartphone maker by 2021, a feat that would require leapfrogging both Apple and Samsung in sales.

Huawei shipped an estimated 38.4 million smartphones in the June quarter, a 20 percent increase over a year ago, according to research firm Strategy Analytics. By comparison, Apple reported it sold 41 million iPhones in the same period, up nearly 2 percent from the year-ago quarter.

"Huawei is now closing in fast on Apple and Apple will be looking nervously over its shoulder in the next few quarters," said Woody Oh, Director at Strategy Analytics. "Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9."

Huawei held just 1 percent market share in the United States as of the first quarter, according to research firm IDC.


Discuss this article in our forums

Huawei Boosts Goal of Outselling iPhone as AT&T Agrees to Carry Its Upcoming Flagship

AT&T has tentatively agreed to sell a flagship smartphone made by Chinese company Huawei, according to The Information.


The report, citing people familiar with the matter, said the device AT&T carries may resemble Huawei's upcoming Mate 10 smartphone, a new high-end model that the company is rumored to unveil in Europe this October. However, the smartphone could have a different name in the United States.
A deal isn’t finalized until the phone clears all the technical hurdles and the companies agree on the commercial terms of the release. Huawei’s engineers are working on hardware and software modifications that are necessary for meeting U.S. telecom standards and AT&T’s requirements, the people said.
The partnership would be a major win for Huawei, already the world's third largest smartphone maker by market share.

Huawei is the most popular smartphone maker in China, and it has aggressively pushed into Canada and several European countries, but it has considerably less brand awareness in the United States, where it lacks agreements with the big four carriers Verizon, T-Mobile, Sprint, and until now, AT&T.

American customers have to resort to retailers such as Best Buy, Walmart, or Amazon to purchase a Huawei smartphone, reducing the brand's visibility in a country where Apple and Samsung reign supreme.

Huawei's reputation also suffered when it was banned from selling network equipment in the United States. In 2012, citing a risk to national security, a U.S. congressional report raised concerns that Huawei could build backdoors in their equipment to leak sensitive information from the U.S. to China.

Huawei has denied those claims, and the company has expressed hope that the ban will eventually be lifted. Of note, the ban doesn't appear to affect Huawei's ability to sell smartphones in the United States.

A deal with AT&T could help Huawei achieve its lofty goal of becoming the world's largest smartphone maker by 2021, a feat that would require leapfrogging both Apple and Samsung in sales.

Huawei shipped an estimated 38.4 million smartphones in the June quarter, a 20 percent increase over a year ago, according to research firm Strategy Analytics. By comparison, Apple reported it sold 41 million iPhones in the same period, up nearly 2 percent from the year-ago quarter.

"Huawei is now closing in fast on Apple and Apple will be looking nervously over its shoulder in the next few quarters," said Woody Oh, Director at Strategy Analytics. "Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9."

Huawei held just 1 percent market share in the United States as of the first quarter, according to research firm IDC.


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