TrackR Launches New ‘Pixel’ Bluetooth Tracker With User-Replaceable Battery

Following a debut earlier this year at CES, TrackR's new Bluetooth item tracker, called "TrackR pixel," is now available to purchase on the company's website. The pixel has a few upgraded features over the TrackR bravo, the previous iteration of the company's Bluetooth trackers, including a longer range, louder ring, an LED light for when an item is lost in the dark, more color options, and a cheaper price point at $24.99.

Similar to other Bluetooth trackers, the TrackR pixel allows users to attach the small device -- which is about the size of a quarter -- to items of value or interest that might get easily lost on a day-to-day basis, like keys, wallets, bags, or even pets. Once TrackR pixel is synced to the iOS TrackR app [Direct Link], users can ping and light up the TrackR to relocate their lost items. Conversely, a button on the TrackR itself can be pressed to make a user's smartphone ring loudly, even on silent.

"Our goal is for people to no longer need to remember where all their items are located. Instead, technology should keep track of where our things are for us and our families," said Chris Herbert, CEO and Co-Founder of TrackR.

"TrackR pixel is a step towards that future with its small and light design, built-in LED light, over one year battery life, and expansive Bluetooth range, making it one of the most versatile and easy-to-use tracking devices out there. Plus, it's backed by the TrackR Crowd Locate network, which helps our customers find more than two million items worldwide each day."
If a missing item is out of the range of the user's nearby vicinity, TrackR's Crowd Locate Network is activated, sourcing anonymous updates of their TrackR's last known location whenever another TrackR user passes within range of it. TrackR said that this Network receives more than 360,000,000 individual item updates per month. There's also a Family Sharing feature that lets family members share items with one another, using their own personal network of phones to more easily find items like car keys around the house.


Additionally, TrackR mentioned that Amazon Alexa integration will allow Echo users to easily ask TrackR to ping their missing devices. Like the company's previous Bluetooth trackers, TrackR pixel uses a replaceable coin cell battery, letting users easily replace the battery when it dies without having to purchase an all-new TrackR. The device is powered by, and can be replaced with, any CR2016 lithium coin battery.

TrackR pixel is available today in black, white, gray, navy blue, red, purple, pink, aqua, and a web exclusive TrackR green on the company's website. Prices start at $24.99 for a 1-pack, $99.99 for a 4-pack, $124.99 for an 8-pack (regular $199.99), and $149.99 for a 12-pack (regular $299.99). The company said that TrackR pixel will be launching soon in U.S. Best Buy stores as well.


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TrackR Announces New Tracking Devices and Home-Mapping Smart Plug

With CES gearing up in a few days, some companies have begun revealing new products ahead of the show, and today TrackR has unveiled new updates to its range of Bluetooth tracking devices that help users keep tabs on where their most precious items are located (via The Verge).

One of the new additions is the TrackR pixel, which the company is introducing as a cheaper and more colorful entry to the aluminum-cased TrackR bravo that is already on sale. Like the bravo, the pixel can be attached to an important personal item -- such as a key ring -- and with a connected iPhone and Android app, users can find anything lost with a GPS locator that shows when they are getting closer or farther away. When TrackR is far out of range, the company's "crowd GPS network" of users will anonymously help in rediscovery of the item in question.

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The original TrackR wallet has also been updated to a 2.0 version, making the Bluetooth tracker visually similar to a credit card and the "thinnest item-finder on the market," according to TrackR. Otherwise, the wallet functions the same as the pixel, offering users close-range Bluetooth tracking through a smartphone app, and long-range crowd-sourced discovery. Each TrackR device includes a battery that lasts for about a year, but unlike Tile, users can replace the battery without having to purchase an entirely new tracker.

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Lastly, TrackR announced an all-new device, the TrackR atlas, a smart plug that's placed in a wall outlet and maps out a user's entire home to pinpoint the location of any connected TrackR down to a specific room. Support for Amazon Alexa-enabled devices means that users can simply ask their Echo for the location of a lost item without needing to take out their smartphone.

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The TrackR pixel will be available for $24.99, the TrackR wallet for $29.99, and the TrackR atlas for $39.99 when they go up for pre-order sometime today. As of writing, only the atlas is available for users to pre-order. All three products are expected to launch sometime in the Spring.


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