AT&T Launches $60 ‘Unlimited’ Prepaid Plan as T-Mobile Raises Throttling Minimum to 30GB

AT&T today introduced a new GoPhone prepaid plan with unlimited talk, text, and data at a max speed of 3 Mbps for $65 per month, or $60 with AutoPay enabled. However, unlike AT&T's new $90 Unlimited Plus plan with up to 10GB of 4G LTE tethering, the GoPhone plan does not include Mobile Hotspot capabilities.


Each line that exceeds 22GB of data usage may experience reduced speeds to a max of 128 Kbps on that line for the remainder of the 30-day term, but only at times and in areas where there is network congestion, which is similar to 22GB and 23GB soft cap policies from Verizon and Sprint respectively.

T-Mobile this week raised its own deprioritization threshold to 30GB, up from a previous minimum of 28GB, as spotted by TmoNews.

A cheaper GoPhone plan is available for $45 per month, or $40 with AutoPay, and includes unlimited talk, text, and up to 6GB of data at a max speed of 3 Mbps. After 6GB, data speeds are slowed to a max of 128 kbps for rest of the 30-day term. Unused data rolls over to the next month. No tethering is included.

Both plans have Stream Saver mode enabled by default, which reduces streaming video to 1.5 Mbps or around 480p quality, but it can be turned off through AT&T's website to stream video in HD quality. Both plans also include talk, text, and data roaming in Canada and Mexico at no additional charge.

The new GoPhone plans are ideal for customers that do not need tethering and are looking to avoid credit checks, activation fees, and deposits, but otherwise AT&T's new Unlimited Plus and Unlimited Choice plans and competing options are worth considering for better features or value.

AT&T's pricing includes monthly access charges, but the plans are not inclusive of taxes or additional fees. Comparatively, Verizon Unlimited starts at $80 per month, Sprint Unlimited starts at $50 per month for a limited time, and T-Mobile ONE, which includes all taxes and fees, starts at $70 per month.

The new prepaid plans appear to be available immediately, but AT&T has yet to update its GoPhone website. Additional lines can be added to each plan, with multi-line discounts ranging between $5 and $20 per month.


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AT&T Announces New Unlimited Data Plan With 10GB of Tethering and $25 Off DirecTV

AT&T launched a new unlimited data plan less than two weeks ago, but with more competitive options available from Verizon, T-Mobile, and Sprint, it went back to the drawing board and came up with something better.


Starting Thursday, new and existing AT&T customers can choose from two new plans: Unlimited Plus and Unlimited Choice.

Unlimited Plus starts at $90 per month for a single line and includes unlimited talk, text, and data at up to 4G LTE speeds. Video can be streamed in HD quality, but Stream Saver mode, which reduces streaming video to around 480p quality, is enabled by default and must be turned off through myAT&T.

AT&T Unlimited Plus includes up to 10GB of 4G LTE tethering per line per month, with speeds reduced to a max 128 Kbps for the rest of the bill cycle for eligible devices once the high-speed allotment is exceeded.

Two smartphone lines starts at $145 per month, while up to eight additional devices, such as tablets and hotspots, can be added for $20 per month each. The pricing includes monthly access charges, but it is not inclusive of taxes or additional fees. AutoPay and paperless billing are required.

For a limited time, AT&T Unlimited Plus customers can receive a $25 bill credit towards DirecTV, DirecTV NOW, or AT&T U-verse each month. The bill credits begin in 2-3 billing periods. The total monthly cost for AT&T Unlimited Plus with DirecTV NOW, for example, would start at $100 per month after discounts.

Meanwhile, AT&T Unlimited Choice is a new cheaper option starting at $60 per month for a single line, and includes unlimited talk, text, and data at up to 3 Mbps speeds. Video streams at a max of 1.5 Mbps, aka about 480p. No discount is offered for bundling DirecTV, DirecTV NOW, or U-verse.

Two smartphone lines starts at $115 per month, while up to eight additional devices, such as tablets and hotspots, can be added for $20 per month each. The pricing includes monthly access charges, but it is not inclusive of taxes or additional fees. AutoPay and paperless billing are required.

For both plans, customers that exceed 22GB of data usage may experience reduced speeds for the remainder of the billing cycle, but only at times and in areas where there is network congestion, which is similar to 22GB, 23GB, and 28GB soft cap policies from Verizon, Sprint, and T-Mobile respectively.

Additionally, AT&T said both plans allow individuals and businesses to make unlimited calls from the U.S. to Canada and Mexico, and send unlimited texts to over 120 countries. AT&T customers on these plans can also use their plan to talk, text, and use data in Canada and Mexico with no roaming charges.

Video references AT&T's earlier unlimited data plan

AT&T's earlier unlimited data plan started at $100 per month and did not include any tethering, so its new plans offer better value. Meanwhile, Verizon Unlimited starts at $80 per month, Sprint Unlimited starts at $50 per month for a limited time, and T-Mobile ONE starts at $70 per month, inclusive of taxes and fees.


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Verizon Introduces $80 Unlimited Data Plan With 10GB of 4G LTE Tethering

Verizon today introduced its first unlimited data plan since 2011. Verizon Unlimited, which includes unlimited talk, text, and 4G LTE data, will cost $80 per month for a single smartphone or tablet, or $45 per month for four lines. The plan will be available to new and existing customers starting Monday.

Verizon charges an access fee of $20 per month per smartphone and $10 per month per tablet, but it did not confirm if those charges will apply to its new unlimited plan. If they do, the actual cost of Verizon Unlimited will start at over $100 per month. Taxes and any device payments if applicable are also extra.


Verizon Unlimited includes 10GB of 4G LTE tethering per month, with tethering reduced to 3G speeds after the 10GB of usage. The plan includes full HD video streaming, unlike T-Mobile and Sprint's optimized plans that stream video at 480p, and AT&T's opt-out Stream Saver mode that likewise reduces video quality.

The plan also includes calling and texting to Mexico and Canada, and up to 500MB per day of 4G LTE roaming in those countries.


Verizon Unlimited's pricing requires paper-free billing and AutoPay. In line with rivals AT&T, T-Mobile, and Sprint, Verizon may de-prioritize customers who exceed 22GB of data usage in a billing cycle in the event of network congestion, so its definition of "unlimited" will be debated.

Verizon said customers can add a smartwatch or other connected device for an extra $5 per month. TravelPass, offering customers 500MB per day of 4G LTE data while traveling outside of the United States, Canada, or Mexico, reduced to 2G speeds thereafter, is available for an extra $10 per month.

Verizon becomes the last of the "Big Four" U.S. carriers to offer unlimited data. AT&T's unlimited data plan starts at $150 per month when you factor in the minimum cost of a required AT&T U-verse or DirecTV subscription, while T-Mobile ONE starts at $70 per month and Sprint Unlimited starts at $50 per month.

Verizon's existing plans, including S, M, L, XL, and XXL tiers, will remain available to new and existing customers.


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