Nearly One in Four Windows Users Surveyed Plan to Switch to Mac Within Next Six Months

Nearly 21 percent of current Windows laptop owners and 25 percent of current Windows desktop owners intend to switch to a Mac within the next six months, according to a recent survey conducted by market research firm Verto Analytics.


Verto Analytics told MacRumors the survey is based on 6,000 current Windows PC owners age 18 and older in the United States.

Of the respondents, those with an average annual income of $150,000 or more showed the highest likelihood of switching to a Mac.


By comparison, the research firm said at least 98 percent of current Mac owners surveyed intend to stick with Mac as their next computer. In other words, only 2 percent of current Mac users surveyed are planning to switch to another computer brand, be it running Windows or another operating system.

Microsoft is experiencing a resurgence in the post-PC world with an attractive lineup of devices, such as the new Surface Pro and Surface Studio desktop computer, which have even caught the attention of some Apple aficionados.

Last December, Microsoft said more people were switching from Mac to Surface devices than ever before following the supposed "disappointment" of the 2016 MacBook Pro, particularly among professional users.

In April, however, Microsoft said Surface revenue declined 26 percent to $831 million last quarter, down from $1.1 billion in the year-ago quarter. By comparison, Apple reported Mac revenue of $5.84 billion last quarter, a 14 percent increase from $5.1 billion in the year-ago quarter, on the strength of a new MacBook Pro.

Microsoft's new Surface devices should help it combat that decline, while Lenovo, HP, and Dell, the top three worldwide Windows PC vendors, saw shipment growth last quarter, according to market research firm Gartner.


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Microsoft Says Windows PC Makers Seeing ‘Continued Growth’ in Premium Market Led by Apple

Microsoft on Thursday reported a 5% increase in revenue from licensing Windows to PC makers as part of its latest quarterly earnings results.

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In a subsequent conference call, Microsoft's chief financial officer Amy Hood said its "partner ecosystem continued to see growth and share gains in the Windows premium device category," according to Business Insider. The comment has been interpreted by some as Microsoft stepping up its game against the Mac.

Microsoft reportedly defines "premium devices" as computers that are in the $900-plus price range, which equates to the higher end of the market traditionally led by Apple products such as the MacBook Pro. By its own definition, this includes Microsoft's latest Surface Book and Surface Studio desktop.

Last month, Microsoft said "more people are switching from Macs to Surface than ever before" following "the disappointment of the new MacBook Pro." The company has not released actual sales numbers to back that claim, however, while Microsoft's latest results include licensing to all Windows PC vendors.

While research firm Gartner says the worldwide PC market continues to decline, Mac sales grew by 2.4% in the fourth quarter. Lenovo, HP, and Dell, the top three vendors, saw an estimated 5.4%, 4.3%, and 1.6% growth respectively during the quarter as well, while Asus, Acer, and others faced declines, according to Gartner.


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